Deirdre Breakenridge
SEPTEMBER 14, 2015
A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft.
Onclusive
SEPTEMBER 17, 2015
When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].
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Cision
SEPTEMBER 16, 2015
It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be a fool; know that the following are nothing but hot air. Myth #1: Journalists Will Write About Your Press Release Without Contacting You. If you’re fantasizing about waking up to find hundreds of media mentions without any journalist actually reaching out to you (and making you work for it!
Ronn Torossian
SEPTEMBER 17, 2015
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you [.]. The post 5 Ways to Transform Your Public Relations Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Polaris
SEPTEMBER 18, 2015
I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple to follow friends and see what they’re up to. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
Ishmael's Corner
SEPTEMBER 13, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals.
Communications Conversations
SEPTEMBER 18, 2015
For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, for the most part, that’s been true. We have been doing that.
Shift Communications
SEPTEMBER 14, 2015
During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” Understanding and comprehension are an integral part of purchase consideration, to be sure. However, understanding is not something we can directly measure because we cannot see inside our prospective customers’ heads yet.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. 4 Rules of Viral Videos by Stephen Voltz
Ishmael's Corner
SEPTEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Think about the attention that rains down on moms every “Mother’s Day.” Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day. Now imagine establishing a national day as a means to elevate a brand, product or issue.
Prakkypedia
SEPTEMBER 17, 2015
A public relations practitioner is often the doomsayer in the room. It’s not because we’re naturally morose or negative people. (In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. Someone has to believe.). We’re doomsayers because we are tasked with building and protecting reputation – and that often means forecasting what might possibly tarnish that reputation.
Shift Communications
SEPTEMBER 15, 2015
I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling? I decided to do what any normal person would do; I would hit up Google for the answer. It has become a social norm to “Google It” – so much so that even urbandictionary.com has a few dozen entries on the topic.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
SEPTEMBER 18, 2015
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
Communications Conversations
SEPTEMBER 14, 2015
A few weeks ago, I celebrated a birthday. And I got the requisite Facebook “happy birthday” posts on my wall. A bunch of them. Wonderful (thank you to those who left a note!). We all know the feeling. Now, I’m going to preface this next comment by saying I’m not looking for sympathy. I’m not playing the victim card. I’m just making an observation to make a point.
Ishmael's Corner
SEPTEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Remember when native advertising promised to rescue online media with a legit revenue stream? Putting the poster children of native advertising such as BuzzFeed, The Atlantic and The New York Times to the side, most of the content is downright dreadful.
Shift Communications
SEPTEMBER 17, 2015
From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Julie gives us insight into her role and offers lessons learned and advice for fellow PR pros.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
SEPTEMBER 17, 2015
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Gini Dietrich , founder and CEO of Arment Dietrich and author of PR and marketing blog Spin Sucks , moderated the conversation and later, guests enjoyed cocktails, snacks and networking on the Prudential Plaza rooftop overlooking Millenni
Sword and the Script
SEPTEMBER 15, 2015
by Frank Strong. How is it possible for a sales rep to sell prescription drugs to medical doctors? That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. His answer was straight forward and to the effect: I’ll never know more about medicine or the human body than a doctor, but I do know more about my product and the science behind it.
Waxing UnLyrical
SEPTEMBER 16, 2015
Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).
Shift Communications
SEPTEMBER 18, 2015
It can be all too easy to think of your daily work output as tasks. You set out for the day with a to-do list and it feels pretty good as the day goes on to check those tasks off the list. If you find yourself haphazardly checking things off your list, one task after another, it may be time to take a step back and think about the big picture. Why does the client need that report?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
SEPTEMBER 14, 2015
After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well.
The Stalwart Blog
SEPTEMBER 12, 2015
Tell me if you agree. I believe Apple TV will end the local affiliate business model and finish off the newspaper industry.
PR 20/20
SEPTEMBER 15, 2015
“While everyone else is debating this sh*t, I’m using it,” entrepreneur and marketer Gary Vaynerchuk ( @garyvee ) told a crowd at New York Internet Week. He was talking about his success on newer social media platforms like Snapchat, and how we as marketers are guilty of talking too much and doing too little with different platforms. There’s no magic bullet or secret formula.
Public Relations Sydney
SEPTEMBER 14, 2015
It can be a challenge to have your voice heard in today’s competitive media environment. Older forms of communications are becoming defunct, but in their place are a variety of new, creative platforms where you can elevate your brand and reach out to your audience. One of the growing mediums is podcasts. A podcast is […]. The post How to use PR to promote your podcast appeared first on Public Relations Sydney.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
SEPTEMBER 17, 2015
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it. PR tools are constantly changing, but if you understand the basics you can continue to find success.
Solo PR Pro
SEPTEMBER 15, 2015
The cliché about the cobbler’s children having no shoes is overused, but it’s too true — we all know having client testimonials is beneficial, but when was the last time you did anything about it? Asking a client to provide a testimonial or recommendation on LinkedIn – attesting to the caliber of your company and services – is an essential marketing tool for your business.
PR 20/20
SEPTEMBER 16, 2015
“HubSpot is at the intersection of technology and philosophy.” — Dharmesh Shah, co-founder and CTO, HubSpot. Dharmesh ( @dharmesh ) opened his INBOUND 2015 keynote with co-founder Brian Halligan ( @bhalligan ) with this simple truth. I couldn’t agree more—that the company is at this crossroads, and that its technology is inexplicably tied to the ideology, practices and desires of its users.
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