Sat.Sep 12, 2015 - Fri.Sep 18, 2015

Bridging PR and Sales Through Storytelling


When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytelling

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient.

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10 Ways to Successfully Use Email & Social Autoresponders


Autoresponders. For many communications and marketing professionals, this word causes a visceral reaction. Autoresponders are often viewed as inauthentic, lazy or disingenuous.

Transform Your Boring New Hire Press Release into a Bigger Story

Rock the Status Quo

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. I found it fabulously inspiring! The idea stuck in my head.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Instagram Success Metrics for Social Influencer Campaigns


I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram.

More Trending

How to Prepare & Coach Executives Through Media Interviews


Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales.

3 online sources for great PR and marketing jokes

PR Daily

We’ve all had bad days when we’d rather be anywhere but our desks. Whether it’s a missed media opportunity, a client miscommunication or office drama, things happen, and we need a laugh. Fear not, friends.

What Facebook Dislikes Could Mean for Data-Driven Marketers

Shift Communications

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it).

Teaching and Relevance: The Last Mile in Marketing

Sword and the Script

by Frank Strong. How is it possible for a sales rep to sell prescription drugs to medical doctors? That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 PR Myths Every Business Needs to Know Ain’t True


It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be a fool; know that the following are nothing but hot air. Myth #1: Journalists Will Write About Your Press Release Without Contacting You.

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2 business writing tips from Hemingway

PR Daily

William Faulkner once said about his contemporary, “[Ernest Hemingway] has never been known to use a word that might send a reader to the dictionary.”. Hemingway scoffed: “Poor Faulkner. Does he really think big emotions come from big words?”.

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?”

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Still, there’s more to it than crafting.more.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Problems the Right Content Marketing Tools Can Solve


All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it.

Zuckerberg announces Facebook ‘dislike’ button

PR Daily

Facebook is giving its users another way to respond to posts. CNBC reported.

You’re the #1 SEO loser.

Shift Communications

I was struggling to think of a blog topic that would relate to my job in digital marketing. What could I say that would be interesting and compelling? I decided to do what any normal person would do; I would hit up Google for the answer.

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The 12 Weirdest “National Days” Reveal Potential PR Strategy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Think about the attention that rains down on moms every “Mother’s Day.” Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day. Now imagine establishing a national day as a means to elevate a brand, product or issue. Before writing this off as PR once again going off.more.

4 Key Elements in Viral Videos


When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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How PR has shifted over three decades

PR Daily

​This story was originally published in August 2014. Since 1977, I’ve seen the PR industry radically change.

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Agency Life 101: Julie Staadecker, Account Director

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

5 Steps For Live Streaming Video Success


In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again.

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4 content marketing lessons from Caterpillar

PR Daily

When you think of cutting-edge marketing companies—brands such as Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar.

What is the goal?

Shift Communications

It can be all too easy to think of your daily work output as tasks. You set out for the day with a to-do list and it feels pretty good as the day goes on to check those tasks off the list.

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Dmexco 2015: Ad Blockers, Digital Transformations And Customer Experiences

Doctor Spin

I just got back from the digital marketing conference Dmexco on September 16-17, 2015 in Cologne, Germany. With 881 exhibitors, 500 speakers and 43,384 trade visitors, this is a massive event run by the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW).

#HAROConnects With Chicago Tribune: Top 10 Pitching Tips


On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.

Why do PR pros choose not to speak out?

PR Daily

For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice. Several factors conspire to keep PR executives on a vanilla message. At the risk of generalizing, I think it’s fair to say that most PR people enjoy working in the background.

You can leave your (black) hat on


A public relations practitioner is often the doomsayer in the room. It’s not because we’re naturally morose or negative people. (In In fact, we’re naturally positive people who believe that our clients deserve attention and that we’ll produce stellar communication strategies. Someone has to believe.). We’re doomsayers because we are tasked with building and protecting reputation – and that often means forecasting what might possibly tarnish that reputation.

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Is the corporate blog still content marketing’s “home base”?

Communications Conversations

For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site.

How to Build a Digital Newsroom


You want media coverage, but do you make it easy for reporters and influencers to do their jobs? A digital newsroom offers a central location for important, public-facing information about your brand. Having a single hub makes it easy to track your collateral and stand out in search.

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20 restaurant chains given failing grades in antibiotics report

PR Daily

Right-thinking folks generally understand that many fast food and chain restaurants serve us terrible food that should be consumed quite sparingly or not at all. Some of these restaurants should be frequented even less than others due to higher antibiotic usage in their food.

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