Sat.Aug 22, 2015 - Fri.Aug 28, 2015

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The PR Optimization Pie

Onclusive

Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […].

Education 315
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Social Media ROI: What You’re Doing Wrong

Cision

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales.

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Vacay!

ReimaginePR

We’re taking the next three weeks away from the blog. Awesome vacation? Nope. But we’re working on some things we’re pretty excited about and can’t wait to share with you. But we need to stay laser focused over the next few weeks while we do. We’ll miss you truly, madly, deeply. But we’ll come back refreshed and ready to serve you up even MORE awesome content created to help you hit your business goals.

Blogging 157
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Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes

Ronn Torossian

Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child [.]. The post Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Crisis 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 New PR Tools That Crush It

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which ones you should add to your arsenal immediately.

Tools 131

More Trending

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

Influencer outreach. Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. How do I know? I get the pitches. And, I hear/read about other people getting the pitches. Most influencer outreach is horribly executed. And, it’s hard work. It’s time consuming. It’s heavily predicated on long-standing relationships.

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3 Reasons Why Social Media is One of the Most Important Marketing Tools

Shift Communications

“Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Here are 3 reasons why social has become a key component of marketing programs: Social media builds communities.

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5 New PR Tools That Crush It by Reid Wegley

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don’t have time for the evaluation piece of the puzzle, I’ve saved you the trouble of sorting through which PR tools you should skip and which ones you should add to your arsenal immediately.

Tools 120
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Meerkat & Periscope: Which Live Streaming App Is Right for Your Brand?

Cision

Live streaming may be the new kid on the block, but it’s making a name for itself in the marketing world. With more than 1.5 million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. Even if you’ve never tried live video before, it’s easy to get started. The first question you need to ask yourself is “which live streaming app will work best for my brand?

Brand 247
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tips to Prepare for a Media Interview

Reputation Us

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. So, let’s fast forward to the […]. The post Tips to Prepare for a Media Interview appeared first on LTPR.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. Referral spam is getting out of control and messing with the data we gather for ourselves and our clients. That valuable data is used to make business decisions, and referral spam is affecting that data. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making.

Analytics 110
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5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

by Frank Strong. In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests.

Survey 96
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How to Distribute & Promote Your Podcast

Cision

Podcasting has slowly but steadily become more popular. Five years ago, podcasts had approximately 25 million unique monthly listeners. Now, that number soars above 75 million. What others once considered a hobby has developed into the perfect method for brands hoping to reach an increasingly busy, on-the-go audience. Listeners are loyal, engaged and interested in what is being said.

How To 234
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title.

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3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will have provided you with some skills needed to navigate the workplace, there are a number of new challenges every entry level PR pro will face, especially in the agency world.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in.

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How to Create a Best-Laid Crisis Communication Plan

Cision

The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. The best plan is the one set in place and put in motion. It keeps things running smoothly even when Twitter or the media goes into a feeding frenzy. What are practical steps to take when making that plan? Here are six ideas: 1.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Complete the 2015 Solo PR Compensation Survey Today!

Solo PR Pro

How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until

Survey 84
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How to Choose a PR Strategy, Part 5 of 6: Collaborative environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the collaborative PR environment.

Strategy 109
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5 things I’m working on to better myself in my 43rd year

Communications Conversations

Today’s my birthday. Yeah, yeah, save it for Facebook. I’m 43 years old today. Damn, that sounds really old writing that down. Recently, I started thinking more about how I could improve myself in the year ahead. You see, my birthday is kinda like most people’s New Year’s Day. I look at it as a chance to look back at the year behind me, and look forward to the year ahead.

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Effective Visual Storytelling

The Proactive Report

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday.

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Tips for Successful Presentations

Shift Communications

So you need to give a presentation. You’ve got PowerPoint fired up and the audience is ready. The presentation is all set, all that is left to do is – present. The presentation is ready – are you? Here’s how to make your presentation a success. Talk Slow. An easy mistake people often make is rushing. And there’s no quicker way to tell the audience that you aren’t comfortable with public speaking than to speed through your presentation.

Energy 102
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Talking Points Podcast: Is social media officially dead?

Communications Conversations

In this edition of the Talking Points Podcast, Kevin and I talk about Josh Bernoff’s recent post claiming that social media is dead–and that we should burn it down and start over. It’s a bold claim, and one we discuss in depth. We also talk about a new Pew Internet Research report featuring the latest social media demos and a presentation I gave at a PR conference in Florida recently on digital trends impacting the PR world.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. They’re increasingly popular across the internet for both commercial and non-commercial reasons, and with the ease of consumption and sharing, it’s no surprise […].

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Content Marketing World: The Countdown Is On In Cleveland

PR 20/20

3,500 attendees, 225 speakers and more than 550 companies, all in 123 hours … and all in Cleveland, Ohio. The much-anticipated Content Marketing World (CMWorld) is back, and only two weeks away. From September 8 – 11, thousands of marketers worldwide will unite at the Cleveland Convention Center to hear from some of our industry’s greatest voices. Guest speakers include John Cleese ( @JohnCleese ), Kristina Halvorson ( @halvorson ), Jay Baer ( @jaybaer ), Rand Fishkin ( @randfish ), Marcus Sheri

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When Great Content is Disguised as Math

Waxing UnLyrical

One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week.