Sat.Aug 22, 2015 - Fri.Aug 28, 2015

Social Media ROI: What You’re Doing Wrong


When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.

The PR Optimization Pie


Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […]. Musings Ann Friedman PR education PR optimization PR optimization pie PR tip public relations Rebekah Iliff time management

Info CAN Leave Black Holes: What this means for PR

Flack's Revenge

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done , as reported in WSJ. Previously, it was thought that nothing could escape the clutches of a black hole.

A day in the life of a PR pro

PR Daily

Wondering how the rest of the public relations world spends its days? Wonder no more. If you’re anything like the gang at the Havas PR office in Phoenix, your day is filled with coffee, meetings, coffee and more meetings.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Should You Hire Someone to Manage Your Social Media?


You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Is it a good idea to bring in help?

More Trending

Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes

Ronn Torossian

Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child [.]. The post Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Why marketers should give instead of take

PR Daily

You know that feeling you have when you’re considering a big purchase from a salesperson who's practically salivating at the prospect for the sale? It’s as though you can actually see this person trying every way possible to get you to buy, and buy big, without any regard to what you want or need.

3 Things Everyone Should Know About Online Reviews


Recently, the Atlantic ran an article describing how the TSA and IRS are integrating Yelp reviews into their workflow. From now on, your complaint about the lines at the airport or the unfairness of a tax audit will get an actual response from a government employee.

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

by Frank Strong. In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Reasons Why Social Media is One of the Most Important Marketing Tools

Shift Communications

“Follow me on Instagram!” read the text. Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others.

4 ways to stay energized on a demanding day

PR Daily

It’s no secret that a huge portion of the U.S. workforce depends on caffeine to get through the day. That's certainly true for PR pros. Keeping pace with client communications, deadlines, media relations and social media demands 100 percent alertness.

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Meerkat & Periscope: Which Live Streaming App Is Right for Your Brand?


Live streaming may be the new kid on the block, but it’s making a name for itself in the marketing world. With more than 1.5 million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands.

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Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. Referral spam is getting out of control and messing with the data we gather for ourselves and our clients. That valuable data is used to make business decisions, and referral spam is affecting that data.

Do you fit one of these 8 PR personality types?

PR Daily

I’ve been in the public relations business long enough to know there are quite a few different types of PR personalities. Of course, each individual has a set of unique characteristics and idiosyncrasies that make that person unlike anyone else.

The PR Pro’s Guide to Podcasting


In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. The amount of interaction likely surprised him. The lecture turned into a roundtable discussion.

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Tips to Prepare for a Media Interview

Reputation Us

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine.

3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.

Dos and don’ts for using Periscope and Meerkat

PR Daily

The argument for using a live-streaming app such as Periscope or Meerkat is a convincing one : Periscope gathered 1 million users within the first 10 days , and roughly 10 years of content is streamed by viewers daily.

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How to Distribute & Promote Your Podcast


Podcasting has slowly but steadily become more popular. Five years ago, podcasts had approximately 25 million unique monthly listeners. Now, that number soars above 75 million.

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5 New PR Tools That Crush It

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process.

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How to Choose a PR Strategy, Part 5 of 6: Collaborative environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

3 ways to boost Facebook visibility

PR Daily

Facebook is still the biggest social network, with over 1.44 billion monthly users, but yesterday’s tactics no longer work if you want to reach more of today’s Facebook users. The Facebook news feed algorithm now puts more weight on the value of shares.

How Instagram Is Becoming a PR Powerhouse


Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate news source.

3 Ways to Measure Employee Communication

Waxing UnLyrical

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately.

Tips for Successful Presentations

Shift Communications

So you need to give a presentation. You’ve got PowerPoint fired up and the audience is ready. The presentation is all set, all that is left to do is – present. The presentation is ready – are you? Here’s how to make your presentation a success. Talk Slow. An easy mistake people often make is rushing.

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What pros should know about how PR is changing

PR Daily

The convergence of PR, social, content and search creates new opportunities — and some new challenges — for PR practitioners. What are the broad implications and how should the industry respond to deliver even more value to brands and clients?

The Top 50 Social Media Influencers on Twitter


Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

5 New PR Tools That Crush It by Reid Wegley

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process.

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

Influencer outreach. Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. How do I know? I get the pitches. And, I hear/read about other people getting the pitches. Most influencer outreach is horribly executed. And, it’s hard work.

How to use HootSuite for PR and online marketing

PR Daily

A common challenge my clients face in social media marketing is a lack of time and focus. Hootsuite can help. You can get more out of Twitter through streams and custom searches, all available in Hootsuite's free version.

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How to Create a Best-Laid Crisis Communication Plan


The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. The best plan is the one set in place and put in motion. It keeps things running smoothly even when Twitter or the media goes into a feeding frenzy.