Ronn Torossian
OCTOBER 13, 2014
'In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Deirdre Breakenridge
OCTOBER 16, 2014
'So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape
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Melissa Agnes
OCTOBER 16, 2014
'By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.
Rock the Status Quo
OCTOBER 16, 2014
'“ Mom, come get me from school. I’m freaking out and nauseous. ” “ Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out! ” “ It’s happening again, Mom, I hate this! I don’t understand why this is happening to me. ” Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
OCTOBER 16, 2014
'Shaking things up from time to time is always a good idea. To keep it fresh and funky, I’d like to kindly request your thoughts regarding this piece on my LinkedIn blog exploring the root of gender disparity in the workplace. In light of … Continued.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
OCTOBER 14, 2014
'Last week, while I was in L.A. , Colton (my business partner and the “Day” in Agnes + Day) and I had the opportunity to visit the LAFD’s Emergency Information Center, along with LA’s Emergency Operations Center (EOC), Department Operations Center (DOC), 9-1-1 Dispatch Center and Fire Station 4. We got a personal guided tour by the very generous, passionate and talented Erik Scott , who is one of the department’s Public Information Officers.
Shift Communications
OCTOBER 14, 2014
'Imagine this: You get a $2000 bonus from your employer for excellent work. The same day, your car’s transmission bites the dust and you have to shell out $2000 to get it repaired. Which event sticks out in your mind a month later? If you’re like most humans, you’re agonizing over that $2000 repair bill long after you’ve forgotten the good feeling brought on by the bonus.
Reputation Us
OCTOBER 13, 2014
'Communicating is only as good as the communicator and that person’s method of relaying a message. In PR, we often see companies with a great message bog it down with jargon or poorly placed words. Word use is vital and can be especially difficult to navigate when working with the media. While releases, newsletters and […]. The post Word Use: The Good, The Bad, and the Jargon appeared first on LTPR.
Communications Conversations
OCTOBER 14, 2014
'As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. I know that sounds ridiculous, but in my experience, I’ve found it to be true. Yes, these companies have smart marketers.
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Melissa Agnes
OCTOBER 12, 2014
'Welcome to episode #019 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas D. Phelan. Should emergency management be defined as a field or a profession? This is an age-old question, and one that Dr. Thomas D. Phelan and I discuss in this week’s episode of The Crisis Intelligence Podcast. While discussing this issue, we explore how theory and practice can be combined within the classroom to provide students with the best skill-set possible as emergency managers – i
Shift Communications
OCTOBER 17, 2014
'From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Nicole Bestard , an Account Director in our NYC office. Nicole gives us insight into the day-to-day as an AD and offers advice for those looking for a glimpse into the SHIFT life.
Reputation Us
OCTOBER 17, 2014
'As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders. Though Ebola is very different and more dangerous than the flu, it […].
Ishmael's Corner
OCTOBER 14, 2014
'You may be a company in the bowels of B2B. The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption.
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Melissa Agnes
OCTOBER 17, 2014
'Welcome to this week’s #CrisisRoundup! It seems that the change in season and/or my busy schedule has caught up to me. I’ve been sick with a head cold all week and it’s driving me crazy! However, I have little to complain about compared to those continuing to suffer from Ebola all around the world. Speaking of which, as I suggested in this post , if you haven’t been following the CDC’s crisis communication on the subject of Ebola, I definitely recommend you doing s
Shift Communications
OCTOBER 15, 2014
'Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier.
Communications Conversations
OCTOBER 13, 2014
'Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view.
Sword and the Script
OCTOBER 14, 2014
'Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered. It became a formula that underscores how much closer the entertainment community is to social science than it is to art.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Melissa Agnes
OCTOBER 17, 2014
Welcome to this week’s #CrisisRoundup! It seems that the change in season and/or my busy schedule has caught up to me. I’ve been sick with a head cold all week and it’s driving me crazy! However, I have little to complain about compared to those continuing to suffer from Ebola all around the world. Speaking of which, as I suggested in this post , if you haven’t been following the CDC’s crisis communication on the subject of Ebola, I definitely recommend you doing so
Shift Communications
OCTOBER 16, 2014
'From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time. “[Insert New Invention Here], now that’s the greatest idea since sliced bread!
Reputation Us
OCTOBER 12, 2014
'The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The much anticipated fifth season of The Walking Dead hits the digital airwaves tonight and promises to devour our attention one episode at a time. AMC’s daring campaign to move beyond replaying Road […]. The post The Braaaaaaains of Zombie Public Relations appeared first on LTPR.
Ishmael's Corner
OCTOBER 12, 2014
'Today brings a grab bag of business storytelling for easy consumption. Here goes —. Incredible Product Placement and Mr. Whippy Didn’t Pay a Quid. It turns out there was more than one winner at the Ryder Cup. Not only did the Euros trample that happy-go-lucky bunch from the U.S.A., but Mr. Whippy — Scotland’s famed purveyor of ice cream — managed to dominate a New York Times photo that was part of the per-Ryder Cup coverage without paying a bloody quid.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Melissa Agnes
OCTOBER 16, 2014
By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.
The Stalwart Blog
OCTOBER 12, 2014
'Like many others, I''m shocked at the play of the Kansas City Royals in the playoffs so far. A wild card entrant, they came back to beat an Oakland team that looked to be cruising to the division series, went on to sweep the favored LA Angels in three straight games and, as of this writing, are leading the Orioles in the best-of-seven AL Championship Series two games to none.
Public Relations Sydney
OCTOBER 12, 2014
'Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing.
Mark My Words
OCTOBER 11, 2014
'Many of us have felt the shifting sands for some time but the Greenpeace, Lego and Shell narrative really does signal the last warning shot. This world demands trust above all and, alongside that, the right people in positions of power who understand the pressures. Traditional methodologies are no longer fit for purpose. A younger, more knowing generation cannot be moved in the same way as before.
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Melissa Agnes
OCTOBER 14, 2014
Last week, while I was in L.A. , Colton (my business partner and the “Day” in Agnes + Day) and I had the opportunity to visit the LAFD’s Emergency Information Center, along with LA’s Emergency Operations Center (EOC), Department Operations Center (DOC), 9-1-1 Dispatch Center and Fire Station 4. We got a personal guided tour by the very generous, passionate and talented Erik Scott , who is one of the department’s Public Information Officers.
David PR Group
OCTOBER 17, 2014
'More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.
PR in High Definition
OCTOBER 14, 2014
'Last week we announced that we’ve been involved in helping to run the UK Talent Unleashed Awards and yesterday we announced our shortlist. They are 15 inspiring entrepreneurs and technologists who are making their mark and demonstrate massive potential. Next week we’ll be heading down to the Haymarket Hotel for the awards night, where we’ll find out […].
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