Sat.Oct 11, 2014 - Fri.Oct 17, 2014

An Introduction to Google Primer

Ronn Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.].

Google 359

PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain.

Panic Attacks on the Air: Helping Clients (& Journalists) Through Them

Rock the Status Quo

“ Mom, come get me from school. I’m freaking out and nauseous. ” “ Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out! ” “ It’s happening again, Mom, I hate this!

Fortune Magazine Bites the Hand that Curates

Flack's Revenge

A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

More Trending

Super Original Thinking is Required to Topple Facebook

Sword and the Script

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Nicole Bestard , an Account Director in our NYC office.

Agency 152

My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

Last week, while I was in L.A.

Travel 269

Word Use: The Good, The Bad, and the Jargon

Reputation Us

Communicating is only as good as the communicator and that person’s method of relaying a message. In PR, we often see companies with a great message bog it down with jargon or poorly placed words. Word use is vital and can be especially difficult to navigate when working with the media.

Tools 150

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Every Online Interaction with Your Readers Can Be a Brand-building Moment

Ishmael's Corner

You may be a company in the bowels of B2B. The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand.

Brand 125

Harness the Power of Negativity Bias for Positive Marketing

Shift Communications

Imagine this: You get a $2000 bonus from your employer for excellent work. The same day, your car’s transmission bites the dust and you have to shell out $2000 to get it repaired. Which event sticks out in your mind a month later?

TCIP #019 – Emergency Management as a Field Rather Than a Profession With Dr. Thomas D. Phelan

Melissa Agnes

Welcome to episode #019 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas D. Phelan. Should emergency management be defined as a field or a profession? This is an age-old question, and one that Dr. Thomas D.

Crisis 248

The Braaaaaaains of Zombie Public Relations

Reputation Us

The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The much anticipated fifth season of The Walking Dead hits the digital airwaves tonight and promises to devour our attention one episode at a time.

Why Major League Baseball should be thanking the Kansas City Royals

The Stalwart Blog

Like many others, I''m shocked at the play of the Kansas City Royals in the playoffs so far.

Sports 110

Beginner’s Guide to Blogging 5/10: The Wheel

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

Crisis Management Concerns That Leave You Vulnerable

Melissa Agnes

Last week I had the honor of attending the City of L.A.’s ’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise.

Ebola, Flu Season and the Importance of Proactive Communications

Reputation Us

As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders. Though Ebola is very different and more dangerous than the flu, it […]. The post Ebola, Flu Season and the Importance of Proactive Communications appeared first on LTPR.

Mr. Whippy at the Ryder Cup, Dishing Dirt on Innovation and That Pesky “Send” Key

Ishmael's Corner

Today brings a grab bag of business storytelling for easy consumption. Here goes —. Incredible Product Placement and Mr. Whippy Didn’t Pay a Quid. It turns out there was more than one winner at the Ryder Cup. Not only did the Euros trample that happy-go-lucky bunch from the U.S.A.,

Nothing in Marketing is Unique

Shift Communications

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time.

#CrisisRoundup of Awesome Links: Week of October 13, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! It seems that the change in season and/or my busy schedule has caught up to me. I’ve been sick with a head cold all week and it’s driving me crazy!

What’s the best way to source content: In house vs. agency vs. freelance

Communications Conversations

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content.

Agency 141

How to use PR to promote a charity

Public Relations Sydney

Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support.

Talent Unleashed Awards finalists highlight thriving UK tech startup sector

PR in High Definition

Last week we announced that we’ve been involved in helping to run the UK Talent Unleashed Awards and yesterday we announced our shortlist. They are 15 inspiring entrepreneurs and technologists who are making their mark and demonstrate massive potential.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

Your content strategy is broken–here’s how to fix it

Communications Conversations

Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically, I talked about how today’s branded content is broken.

Rethink Your Content in 2015 [Content Marketing Institute Report]

PR 20/20

It’s that time of year again. As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. But, a lot has changed during the past ten months.

Yorkshire’s Top 20 Bloggers

Norton's Notes

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers.

My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

Last week, while I was in L.A.

Travel 130

NFL teams, coaches and cheerleaders score an "A" in PR

The Stalwart Blog

If you follow sports, you’re probably familiar with Devon Still’s story. The Bengals decided to keep the defensive tackle on the practice squad so he could continue to receive health insurance to help his 4-year-old daughter, Leah, receive cancer treatments.

A CMO’s Guide to Answering to Board Members

PR 20/20

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

How to Optimize a Business YouTube Channel

Solo PR Pro

According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset.

Crisis Management Concerns That Leave You Vulnerable

Melissa Agnes

Last week I had the honor of attending the City of L.A.’s ’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise.