Sat.Mar 22, 2014 - Fri.Mar 28, 2014

Online Reputation Management Needs to be a Part of Today’s Curriculum

Melissa Agnes

Conducting one’s self appropriately online seems like common sense. However, it has recently come to my attention how students, young adults – and yes, even professionals – simply have not yet realized the depth of the risk involved with posting and publishing to social media. What seems like common sense to many of us is simple naivety to so many others.

About Social Influencer Marketing

Personal PR

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. I thought I’d share the webinar with you (click on the link above to listen; such good information!) as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S.

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You Need to Time Your Pitch to Earn Media

Bad Pitch Blog

A friend, who is also a journalist, shared her frustration late last week through Facebook. "If If you want a chance of me looking at your release, please drop it into the body of the email and don''t just send an attachment." Someone quickly commented this is "Press Release 101" and we couldn''t agree more. We''ll also note that a press release is NOT a pitch. Friday, Friday, Gotta Pitch Late on Friday But the above vent continued in her next post."Friday

Monday Roundup: Trust

Waxing UnLyrical

Happy Monday! Did you have a good weekend? Image: Maria Ly via Flickr, CC 2.0. If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Internet Defamation By Business Competitors: How To Protect Your Business

Melissa Agnes

By Chris Anderson. The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. In these situations, competitors will pose as “customers” and post negative reviews and complaints for thousands of potential customers to read.

How To 178

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What’s the shelf life of the PR selfie?

Greenbanana PR

Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as […]. Public Relations Thinking agenda setting facebook hashtag selfie social media

A Day In The Life

Waxing UnLyrical

She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or or so). Time enough – just barely enough, and some days not even that – for the two of them to hug, kiss, and chat a bit while one sips tea and the other Diet Coke, before the frenetic dance of get-ready-to-go-to-work-and-don’t-forget-your-breakfast/lunch! begins. The day takes over. Work takes over. Life takes over.

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Guest Post by Alicia Lawrence. Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission. Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.