Deirdre Breakenridge
AUGUST 5, 2015
Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
Onclusive
AUGUST 3, 2015
Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
AUGUST 3, 2015
“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs to them. We snap together over 100 times a day. It’s keeps them close to me while away at college or with their father.” – Leah Fein-Roque, Public Relations Manager, SociallyFein. Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat.
Ronn Torossian
AUGUST 3, 2015
The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the most likely return on investment that an organization can expect to receive. The type of [.]. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ReimaginePR
AUGUST 1, 2015
“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it. I mean, who wouldn’t like to be a genius, smarter than the average bear, and up above the hoi palloi, you know, where people say things like “hoi palloi.” *Caugh. Trouble is, that’s not what people are looking for in your story.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 5, 2015
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that point, it’s time to consider other strategies to add to the mix. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.
Shift Communications
AUGUST 4, 2015
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.
The Stalwart Blog
AUGUST 7, 2015
Recently, I was given one of the greatest honors of my life when I officiated the wedding of my wife’s brother and his fiancee. After registering on themonastery.org in January and flying to Milwaukee two weeks ago, I found myself standing in front of the happy couple along with nearly 150 family members and close friends to conduct the ceremony that launched their new life.
Ishmael's Corner
AUGUST 2, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice. Several factors conspire to keep PR executives on a vanilla message. At the risk of generalizing, I think it’s fair to say that most PR people enjoy working in the background.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
AUGUST 1, 2015
Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics , you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick.
Shift Communications
AUGUST 5, 2015
As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. As an industry, we know that what we sell – counsel and expertise – walks out the door at the end of each day. So I was fascinated to read a Vox piece last week looking at LinkedIn Founder Reid Hoffman’s new book “The Alliance”.
Communications Conversations
AUGUST 6, 2015
Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” While the post is full of rants against Facebook for the many “crimes” against creators, the most relevant for us marketers is this: The Facebook video view is kind of a joke.
Ishmael's Corner
AUGUST 5, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s been a couple months since my last Grab Bag post. With over 10 items in the queue, I made some tough choices on the three vignettes that made the cut. Here goes. Extending a Brand Too many companies extend their brands in ways that trade incremental revenue for flinging an incongruent message to their customers. […].
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
AUGUST 7, 2015
Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant state of flux. With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news? Social media has transformed the way journalists work, share their stories and interact with PR professionals and the public.
Shift Communications
AUGUST 3, 2015
Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.
Sword and the Script
AUGUST 4, 2015
Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Getting across, and gaining a foothold would be decisive to the operation. The ability to both maintain the momentum, keeping the enemy on its heels, while also securing critical supply routes for essentials like fuel, ammo and water were equally important.
Mark My Words
AUGUST 6, 2015
“I’m going to try my hardest not to scream the minute he walks on stage” revealed one of the many Benedict Cumberbatch superfans to a WSJ reporter at last night’s first performance of Hamlet. I’m sure the Gielgubitches said the same back in ’48. Despite the worries that a legion of hysterical Cumberfans would have to be transferred to the nearest nunnery before the end of act one, the audience were by all reports eminently well behaved.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
AUGUST 5, 2015
As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. Before the webinar, Jenn took the time to answer a few of our questions on using Instagram effectively.
Shift Communications
AUGUST 7, 2015
One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. The bottom line is, it sure does feel like “ER” sometimes, especially for junior staffers who are brand new to the PR world.
Public Relations Sydney
AUGUST 3, 2015
In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. Personal branding comes into play in today’s competitive business environment as […]. The post The new marketing tool: Personal Branding appeared first on Public Relations Sydney.
Waxing UnLyrical
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. If you’ve bought into that, then how do you find smarter ways to measure authoritative content?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
AUGUST 3, 2015
Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers.
Shift Communications
AUGUST 6, 2015
I’ve been fortunate to have a kick@$$ mentor here at SHIFT and while with my former employers in the sports communication field. This mentorship has proven invaluable to me as a young professional. In fact, I’ve come to see my mentors as friends in many respects, too. I recently found myself on my soapbox talking up the mentoring experience with a fellow SHIFTer who was looking to take advantage of the Agency’s program.
PR 20/20
AUGUST 5, 2015
The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. This was in the ‘80s after already having heard guitarists like Eddie Van Halen and Eric Clapton. I can’t imagine what it must have been like to hear that sound in 1967 for the first time when there was no other guitarist like him.
Waxing UnLyrical
AUGUST 3, 2015
While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s this week’s selection – posts that have stood the test of time. 1.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
AUGUST 4, 2015
Pitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the perfect opportunity. Slice Communications , a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. That’s why they switched to Cision PR software.
Reputation Us
AUGUST 4, 2015
Part 3 of a three-part series. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus Lemonis, CEO of Camping World, revisited the 17 […]. The post People. Process. Product.
PR 20/20
AUGUST 3, 2015
There is one tactic that top-of-their-game professionals use to create wealth, seize opportunities and drive success: cross-disciplinary thinking. They expose themselves to ideas outside their field and, as a result, make connections others don’t. These connections create new business opportunities, creative (or even world-changing) ideas, and massive personal and professional growth.
Expert insights. Personalized for you.
313 
Let's personalize your content