Sat.Aug 01, 2015 - Fri.Aug 07, 2015

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

Ethics 412

Six Signs Your Brand Needs a Digital Audit

Ronn Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

Brand 330

5 Traits of a Great Origin Story


“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

#DataTalk: Harnessing Big Data to Propel PR


Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

Ethics 332

More Trending

What Goes In A Great Media Kit


Great media coverage can drive key business results but only if you give the media what they need to tell your story. Share this Image On Your Site. Please include attribution to [link] with this graphic. Blog infograph media media kit Reimagine PR

Media 251

Why PR is essential for promoting business-to-business products

PR Daily

The value of PR is often debated. After all, a good product should sell itself, so why focus on PR when you can pay for marketing that can have an equal, if not greater, effect on sales? For starters, marketing can be faulty, especially for business-to-business products.

Viral 171

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging


Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that point, it’s time to consider other strategies to add to the mix. One of my favorite content marketing strategies is guest blogging.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Public Speaking 101: When Going Awry is Good

The Stalwart Blog

Recently, I was given one of the greatest honors of my life when I officiated the wedding of my wife’s brother and his fiancee.

The 7 deadly sins of Instagram

PR Daily

You know this, but it bears repeating: Your brand should be on Instagram. It's not too late—as long as you know what you're doing. It's disturbing to watch sophisticated brands make rookie mistakes. Like any social network, Instagram must be learned. The following guide can teach you the ropes.

Building a “Jungle Gym” for Employees

Shift Communications

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. As an industry, we know that what we sell – counsel and expertise – walks out the door at the end of each day.

How to Measure Your Brand’s Success on Instagram


Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics , you’ll quickly discover what needs improvement.

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Getting across, and gaining a foothold would be decisive to the operation.

3 social media lessons from a sunburn

PR Daily

A few weekends ago, I suffered the results of too much fun in the sun: a sunburn. Though my time in Ocean Shores, Washington, was worth the pain, I can’t help but think I could have done something differently.

How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers.

Working in PR: Five Things I Wish I Learned Sooner


This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR.

Why Do PR Pros Choose Not to Speak Out?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice.

3 reasons brand managers should use emojis

PR Daily

Emojis are here to stay, and brand managers are moving to embrace the newest mobile mode of communication.

Brand 171

Don’t Surrender to Stress: Tips to Better Manage Time

Shift Communications

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative.

Is Social Media Changing the Role of Journalists?


Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant state of flux. With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news?

Brand Extensions, Shortcuts by Journalists and Rejection as a PR Strategy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s been a couple months since my last Grab Bag post. With over 10 items in the queue, I made some tough choices on the three vignettes that made the cut. Here goes.

6 self-editing tips to strengthen your writing

PR Daily

Editors read for a living. They read all day long. Some writing lands on their desk in excellent form, but a lot of it requires serious work with the red pen. Generally, editors are happy to help their writers to develop. strong narrative arcs and believable characters.

Best Practices for Choosing a Professional Mentor

Shift Communications

I’ve been fortunate to have a kick@$$ mentor here at SHIFT and while with my former employers in the sports communication field. This mentorship has proven invaluable to me as a young professional. In fact, I’ve come to see my mentors as friends in many respects, too.

Drive Your Brand’s Success With Top Instagram Tactics


As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence.

The new marketing tool: Personal Branding

Public Relations Sydney

In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert.

Tools 106

5 strategies for setting PR expectations and maintaining boundaries

PR Daily

How available should you make yourself to your clients? How about your supervisor? Your teammates? Setting expectations and maintaining boundaries can be very challenging for a public relations professional.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations.

How to Connect With Your Instagram Audience


Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. So what do you need to do to take advantage of Instagram’s full potential?

Are You Experienced? Ushering in a New Marketing Era like Jimi Hendrix

PR 20/20

The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. This was in the ‘80s after already having heard guitarists like Eddie Van Halen and Eric Clapton.

Can Twitter save itself with PR?

PR Daily

My Dad has brain cancer. It’s a traitorous, inexorable assassin that isn’t just ravaging his body. It’s murdering everything about my dad that makes him who he was before cancer snuck in, while he’s still here. I hate it.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics.