It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign.

Hope you’ll take a listen…

SHOW NOTES – October 23, 2014

Greg Gerik

http://www.shoutlet.com/blog/author/greg/

“Target Takes Trick-or-Treating to Instagram”

http://adage.com/article/digital/target-takes-trick-treating-instagram/295401/

“Welcome to Halloween Hills: Target Unveils Virtual Trick-or-Treating Experience on Instagram”

http://www.abullseyeview.com/2014/10/target-halloween-hills-instagram-diy-crafts-recipes/

“Social Media and The Fortune 500 CEOs”

http://www.v3im.com/2014/10/social-media-and-the-fortune-500-ceos-report/#axzz3GhcyRN3f

2014 Social CEO Report

http://www.ceo.com/social-ceo-report-2014/

“Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”

http://darmano.typepad.com/logic_emotion/2014/10/brandshare.html

Edelman/Brandshare 2014

http://www.edelman.com/insights/intellectual-property/brandshare-2014/about-brandshare-2014/

McDonald’s: “Our food. Your questions.”

http://www.mcdonalds.com/us/en/your_questions/our_food.html

“What’s in McDonald’s Food, Anyway? Ex-MythBuster Grant Imahara Is Hired to Find Out Transparency campaign echoes one from Canada”

http://www.adweek.com/adfreak/whats-mcdonalds-food-anyway-ex-mythbuster-grant-imahara-wants-show-you-160829

“McDonald’s Chalks Up Its Very Bad Year to Widespread Misunderstandings”

http://www.businessweek.com/articles/2014-10-21/mcdonalds-chalks-up-its-bad-year-to-widespread-misunderstandings?hootPostID=108a700ac601982d6e0ad39c4146bdf0

“McD’s millennial problem: Is new campaign working?”

http://www.cnbc.com/id/102106708#.

“Dear McDonald’s: No One Wants To See How The Sausage Is Made”

http://thefuturebuzz.com/2014/10/13/dear-mcdonalds-no-one-wants-to-see-how-the-sausage-is-made/

“McDonald’s Botches “MythBusters” Social Media Blitz”

http://www.fool.com/investing/general/2014/10/19/mcdonalds-botches-mythbusters-social-media-blitz.aspx