Sat.Oct 18, 2014 - Fri.Oct 24, 2014

Living in the world where #EveryonesACritic


FUN FACT ALERT: Did you know over 80% of consumers today now consult online reviews before making a purchase? This may seem #captainobvious to you in today’s smartphone-saturated world, but there is more than meets the eye beyond the number … Continued.

#PRStudChat Halloween Special: Nightmares of a PR professional

PR Expanded

Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon. On Tuesday, October 28th at 8:30 p.m.

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Contentious FedEx fight is a PR albatross

Ronn Torossian

FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion , a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [.].

Tech PR in Asia: Myths and Misconceptions

Flack's Revenge

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Deal With Negative Online Reviews: 5 More Things to Consider

Melissa Agnes

By Whitney C. Gibson. Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and.

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More Trending

Carrie’s Quickie: Clarity

Rock the Status Quo

One of the areas I focus on frequently with my clients is clarity: clarity of message, clarity of metrics and ROI, clarity for why we use a certain platform or tool, and clarity of mission. It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultant. (Is Is that a real word? Spell check doesn’t seem to think so.)

A Special Post to Help PR Agency Professionals Decode 11 Client Phrases

Ishmael's Corner

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty).

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TCIP #020 – Managing The Ebola Crisis With Bill Boyd

Melissa Agnes

Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic.

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Find your Brand’s Optimum Facebook Strategy

Shift Communications

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Thinking creatively can help you win big

The Stalwart Blog

Jason Cowan. Earlier this month Colin Kaepernick, quarterback for the San Francisco 49ers made national headlines by wearing a pair of bright pink Beats by Dre headphones after defeating the Kansas City Chiefs.

It’s Not an SEO’s Job to Create Content

Ishmael's Corner

Search Engine Watch blasted out this headline and accompanying post last week. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns.

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Facebook Launches an Emergency “Check-In” Tool: Safety Check

Melissa Agnes

As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check.

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Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

…For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Prediction: “Unplugging” will be a trend among 40+ crowd in 2015

Communications Conversations

There’s a Starbucks that’s less than a mile from my house. To say I visit it frequently is probably an understatement. The baristas know me and my drinks by name. It’s sad, really. I’m usually visiting this Starbucks during the morning rush.

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Should We Take the "Internal" out of Internal Communications?

PR Job Coach

This post originally appeared in Spin Sucks. It is reprinted here to stimulate thought among those in the hunt for a PR post. Internal communications” is an anachronism.

Melissa Agnes To Keynote At Upcoming Law Enforcement Social Media Conference

Melissa Agnes

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation.

How to Make Your Landing Page Not Suck

Shift Communications

As a marketer, you’ve got top-notch knowledge and implementation chops when it comes to landing pages, so you can safely skip this post, right? In the name of marketing, stop right there! Even top brands that should know better are capable of creating cringe-worthy landing pages.

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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. As part of that presentation , we talked about a number of steps to set your content strategy.

Marketing Trends to Watch in 2015

PR 20/20

The marketing rate of change is accelerating, the technology matrix is growing , and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play. Strategy Technology Industry Talent Inbound Marketing

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WhatsApp As An Ebola Crisis Communication Strategy

Melissa Agnes

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Not only does it help me better do my job , but it allows me to provide you with helpful insights to better do your job.

Negotiating and Business – Join This Week’s #SoloPR Topic Chat

Solo PR Pro

Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter ( never participated in a Twitter chat? Here’s how! ). Sara Conde, director of consultant services, MBO Partners.

The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers.

Pitching etiquette – How to effectively follow up your media pitch with a journalist

Public Relations Sydney

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch.

#CrisisRoundup of Awesome Links: Week of October 20, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! Another week come and gone. My week has been productive and inspiring. I hope yours has been the same for you. As usual, here are some worthwhile reads (and a listen!) from this week. Enjoy and have an awesome weekend! Worthy reads from smart people.

Welcome Caitlin! LTPR’s Fall Intern

Reputation Us

With a new season comes our new intern. Please help us welcome Caitlin Harrington as she joins our team this fall. Caitlin will help us with our own endeavors as well as support PR efforts with our clients. Caitlin is originally from Sitka, Alaska. and is a recent graduate from the University of Oregon with […]. The post Welcome Caitlin! LTPR’s Fall Intern appeared first on LTPR.

The Path to Harmonious Sales and Marketing Alignment

PR 20/20

Marketing Sales Alignment Business

Talking Points Podcast: Do CEOs really need social media profiles?

Communications Conversations

It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on, Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Today’s crisis realities are… Everything is public.

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The bedtime test of content marketing and PR

Shift Communications

If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release.

Be the Best Version of You

Maine PR Maven

From the age of 13 to 22, I attended a summer camp in New Hampshire called Camp Merrowvista every summer for at least one month, and in the later years, for the entire summer as a staff member.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.