Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?

Viral 102

Viral Advertising Advertising Study 102

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Bad Pitch Blog

FEBRUARY 24, 2013

'At the #solopr conference , I encouraged attendees to send us good pitches. It''s a standing order for our readers as well. Send us your successful pitch and a link to the ink for our consideration. Rachel Sutherland sent me this one during the conference. And I''m glad it''s for a non-profit. I’ve always wondered if people assume getting coverage for a good cause is easy.

Pitching 50

Pitching Guidelines Conference Local 50

Waxing UnLyrical

FEBRUARY 28, 2013

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Experiences which will surely scar them for life. The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was libera

Industry 100

Industry Marketing Media Radio 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

FEBRUARY 27, 2013

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations). The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us wo

Customer Service 98

Customer Service LinkedIn Report Crisis 98

Waxing UnLyrical

MARCH 1, 2013

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society.

Facebook 107

Facebook Community Local LinkedIn 107