Sat.Feb 23, 2013 - Fri.Mar 01, 2013

Celebrating Women’s History Month

Waxing UnLyrical

For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month.

Local 109

Last-Minute, Non-Profit Pitch Rakes In Coverage

Bad Pitch Blog

At the #solopr conference , I encouraged attendees to send us good pitches. It''s a standing order for our readers as well. Send us your successful pitch and a link to the ink for our consideration. Rachel Sutherland sent me this one during the conference. And I''m glad it''s for a non-profit.

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.

Viral 109

The Client Covenant

Waxing UnLyrical

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done.