Deirdre Breakenridge

JUNE 14, 2017

A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future. As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society?

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Education Community Course LinkedIn 322

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […].

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Marketing Meeting Publicity 252

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work.

Media Training 249

Media Training Policies Agency Interviews 249

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S.

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Automotive Resources Strategy Consumer 245

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JUNE 12, 2017

A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working in your PJs is no longer okay with IBM, at least for a significant number of the company’s employees. As of last week, it was announced that IBM plans to bring the majority of its current telecommuting workforce – roughly 40 percent of the … READ MORE ».

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Employee Blogging Company 186

Prowly

JUNE 12, 2017

Care to Learn the Myths of PR? Sometime around March this year, I saw a tweet about this book which has just come out; I’m talking about the Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths) by Rich Leigh. Being in this industry for a fair amount of time already, I. The post Care to Learn the Myths of PR?

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Industry Publicity Journalism 160

Cision

JUNE 12, 2017

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World Tour. Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 billion over the next year. Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Advertising Advertising Radio Television 190

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source).

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Marketing Social Media LinkedIn Interviews 138

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust.

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Data Measurement Study Advertising 147

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prowly

JUNE 14, 2017

To AVE or not to AVE? I know some PR pros for whom it might be some kind of an existential dilemma. They really enjoy creating all those Excel charts at the end of the month to show their clients. The post PR Measurement: to AVE or Not to AVE? appeared first on Prowly Magazine.

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Measurement Trends 139

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. One of the reasons telling stories to sell products is so successful is because humans are wired for stories.

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Storytelling Branding Brand Consumer 142

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. I often speak to new graduates who ask advice about how to start their career.

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Agency Nonprofit Corporate Training 122

PRSay

JUNE 15, 2017

Twitter might be struggling, but at least one group still finds great value in it: journalists. Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The next most valuable social network for journalists is Facebook, with 22 percent saying they use it the most.

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Pitching Survey Journalism Conference 126

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Presspage

JUNE 15, 2017

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing. For brands within the automotive industry, such as Daimler, it is important to have a stable presence in the media and to ensure that information about the brand is easily accessible.

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Automotive Publicity System Corporate 117

PR News

JUNE 12, 2017

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

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Industry Course Blogging Conference 102

Communications Conversations

JUNE 16, 2017

A few weeks ago, while checking Twitter, I happened across an interesting hash tag: I decided to participate: #myoreocreation #contest I cannot believe Coffee Oreos don’t exist yet! — arikhanson (@arikhanson) May 8, 2017. A few days later, I received the following DM from the @Oreo account: A special surprise from the Wonder Vault? Now I was excited!

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Trends Twitter Case Study Study 92

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? How do you get into those data points earlier?

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. In this day and age, influencer marketing hasn’t changed too much. The message today is quite similar to that of Josiah Westwood’s endorsers.

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Marketing Television Instagram Case Study 94

Stephen Waddington

JUNE 13, 2017

A sponsored run with a difference. You make a donation and ask a question. I answer and run the Great North Run. Again. I’m running the Great North Run again this September to raise money for the Sunshine Fund. I need your help. There’s a proper training schedule thanks to Zude PR’s David Sawyer. This week I’m running a couple of four milers and then the Newcastle Colour Run at the weekend.

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Training Local Blogging Community 82

Barokas

JUNE 15, 2017

I had the opportunity to attend TechCrunch Disrupt in New York in mid-May. It was a whirlwind of meeting new companies, hanging with media, and getting to watch Pharrell perform with a new startup he’s supporting. It was a successful trip for sure. When Will and I arrived Monday morning, we didn’t really know what to expect. We had our table, our branded merchandise (our coveted No BS Buttons) and we were armed with stacks of business cards.

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Pitching Conference Examples Education 68

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Why? Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing.

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Content Marketing Marketing B2B Analytics 77

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JUNE 13, 2017

Discover how an integrated approach can contribute to your success. Many companies have a limited vision of the function of public relations. They use it chiefly for writing news releases for media coverage or spinning information to get them out of trouble. You should know that the field of PR is expanding and gaining in importance. If you’re not using it to its full potential, your company is missing out on key opportunities for growth, visibility and profits.

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Publicity Writing Company Media 73

Stern + Associates

JUNE 15, 2017

My last blog highlighted the basics of why your content needs graphics, but while informative, it wasn’t prescriptive. I outlined the benefits of design for your content marketing strategy –. The post How to Design Powerful Visual Content appeared first on Stern Strategy Group.

How To 71

How To Content Marketing Groups Strategy 71

Barokas

JUNE 14, 2017

So you’ve made the jump from intern to your first full-time position in PR. Now what? Whether you have one internship or four, have been out of college for a year or have just graduated, your first entry level PR role will be sure to challenge you in ways you never anticipated – but that makes it all that more rewarding. Based on my experience as a recent graduate and Assistant Account Executive at Barokas PR, I’ve put together a highlight reel of things to know when starting your first job in P

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Steve Barrett on PR

JUNE 16, 2017

The full skinny on Cannes as the worlds of communications, marketing, and creativity gather for the annual boondoggle/Festival of Creativity.

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Creativity Communications Marketing 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Communications Conversations

JUNE 14, 2017

Last year, I approached the University of Minnesota about starting a new speaker series named “Talking Points: Exploring the Future of Media & Communications.” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. Until one day when I brought the topic up with my friend and co-owner of Bellmont Partners Public Relations , Brian Bellmont.

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Mark My Words

JUNE 14, 2017

The Guardian, 14.06.17. Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable.

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Sports Agency Branding Brand 60

Stern + Associates

JUNE 16, 2017

Lifelong learning never takes a break. In fact, while the pace of some businesses slows and your colleagues are off on vacations this summer, many of the country’s best conferences. The post Heat Up Your Conference Strategy With These Summer Events appeared first on Stern Strategy Group.

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Conference Strategy Groups Leadership 63