Sat.May 08, 2021 - Fri.May 14, 2021

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9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story. Thanks to COVID-19, I, like many others, have started at a new workplace without meeting my team members in person.

Internal 296
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10 Top-Notch Asian American News Sites to Follow

Cision

For Asian Pacific American Heritage Month, here are 10 sites offering engaging coverage of Asian American entertainment, lifestyle, and culture.

Blogging 290
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Remote Learners Surveillance and PR Lessons

Ronn Torossian

The global pandemic has been a difficult time for everyone around the world, including students who had to start learning remotely for the first time ever. Fortunately and despite the difficult situation, right now is the perfect time for remote learning given the vast array of tools and software available to help students and professors […]. The post Remote Learners Surveillance and PR Lessons appeared first on.

Software 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis Communications: Preparation and Management Essentials

Onclusive

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.

More Trending

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‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit

Cision

Find out what you may have missed from the State of the Media Summit.

Media 299
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Why is Blogging Important in 2021?

Ronn Torossian

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. Visit any business site and you are likely to find a blog with tips, reviews, stories and more […]. The post Why is Blogging Important in 2021? appeared first on.

Blogging 195
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Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The team first analyzed cross-industry releases before drilling down into industry verticals. Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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UK Media Moves including Global, i-on, Performance Marketing World and more

Cision

Mike Hughes is now Wales News Editor at Global; Carrie Mitchell appointed Acting Editor at i-on magazine; Calum Di Lieto made Editor of new title Performance Marketing World,

Marketing 178
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Say Goodbye to Paywalls with Critical Mention’s Licensed Content

Critical Mention

Share Tweet Share. Tired of constantly being blocked from tracking or reading mentions from top articles because you’ve reached your free limit for the day? In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content.

Radio 174
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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Save $100 with coupon code PRSA21! The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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UK Media Moves including Capital Monitor, WalesOnline, POLITICO Europe and more

Cision

Multiple appointments at Capital Monitor; WalesOnline establishes a Cardiff team; Kelsey Hayes has new role at POLITICO Europe.

Media 195
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Half of consumers say a company’s website design is crucial to their opinion of that brand

Agility PR Solutions

Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms reveals that a full 50 percent of consumers say their impression of a brand is […].

Consumer 176
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LGBTQ visibility leads to acceptance

Steve Barrett on PR

The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic.

Marketing 138
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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. She served as a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University before becoming the director of the School

Education 150
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Fråga juristen: Insiderinformation och offentliggörande av motparts namn

Cision

I vilken utsträckning behöver noterade bolag återge motpartnamn i sin informationsgivning enligt EU:s marknadsmissbruksförordning (MAR).

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Influencers are the new brand mascots—are yours trustworthy?

Agility PR Solutions

One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk negatively of. Celebrity endorsements used to […]. The post Influencers are the new brand mascots—are yours trustworthy?

Brand 167
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Muck Rack adds newsletter authors to its industry-leading media database

Muck Rack

Muck Rack adds newsletter authors to its industry-leading media database

Industry 172
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Make your website friendly for those with disabilities

Axia PR

A website that’s accessible to those with disabilities will get more customers. Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.

Web 118
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 Things We Learned During Day 2 of State of the Media Summit

Cision

See what you may have missed at the State of the Media Summit.

Media 156
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CX pros want to invest in proactive messaging—what’s holding them back?

Agility PR Solutions

Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is a challenge. The new research commissioned by automated customer experience (ACX) firm Ada, conducted by […].

Survey 157
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How to market on Twitch: all-in-one guide

Awario

For today’s marketer, standing out and keeping up with the swift current of the digital age is no easy task. New social media channels spring to life and steal the stage regularly, while the appeal of well-established “old guard” slowly dissolves as they’re often forced to play catch-up. Twitch is among these disruptive newcomers.

Marketing 105
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5 Solos Share How They Deal With a Client Crisis

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis.

Crisis 115
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Media Moves at Ebony, New York Post & Axios, Teen Vogue Has a New Editor in Chief

Cision

Versha Sharma named EIC of Teen Vogue, Kate Marino, Megan Farokhmanesh join Axios, and more.

Media 120
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Examining COVID’s leadership preparedness challenges, stakeholder shifts—what lies ahead?

Agility PR Solutions

As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive search firm Russell Reynolds Associates sheds light on the significant challenges and impacts business […].

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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. For example, you invest a lot of time into research and planning.

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