Sat.Mar 06, 2021 - Fri.Mar 12, 2021

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both.

International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention.


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From Breakthrough IP to Market Domination

Flack's Revenge

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies.

Public Relations Reputation Management

Ronn Torossian

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. This is a tool that can be used both on the offense and defense.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[SERIES] Part 7: Why Should You Use a Newswire to Distribute Your News Release? Longevity | Business Wire Blog

Business Wire

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content?

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12 ranking factors that matter to Google for 2021

PR Daily

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention. Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today.

Google 171

Being Aware of An Important PPC Change

Ronn Torossian

Om Malik, founder of technology news website Gigom was spot on when he said, “Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it,” This was so true until recently when Apple announced important changes that affect users of their IS […].

5 best online survey tools and why marketers need them


The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 151

3 Reasons Why PR Measurement is The Most Important Part of The Job


In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. if management was asking them to). Public relations folks were quite content to remain in their little corner of the organization, happily churning-out press releases and “putting out fires.”. But rest assured, those days are over.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

7 Career Resources for Women in the Media


The media saw record layoffs in 2020 and women were hit particularly hard. Bookmark these career resources for women as you head back to work. Media Blog

4 things marketers should know about Instagram Reels


What is Instagram Reels? How to create your first short video on Instagram? How can marketers, entrepreneurs, and bloggers use the feature? Let’s get into details

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

Sword and the Script

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The foundation of an SEO strategy should always include PR

PR Daily

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website. To carve out space for your company in today’s digital-first landscape, it’s crucial to have a strong SEO strategy.

SEO 163

Webinar Rewind: Turning Social Media Engagement Into Action


PR pros from top brands on how they integrate social media and comms. US Blog

1 Year Later: Communications in the Age of COVID-19


It’s been a year since COVID-19 turned the world upside down. Things once considered normal now seem odd, even outdated. Sitting in a conference room with co-workers. Dining in a crowded restaurant. Grocery shopping maskless. Shaking hands.

Human motivation with Darryl Salerno | On Top of PR podcast

Axia PR

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions. Guest: Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

8 essential leadership comms habits to cultivate

PR Daily

Be a coach, not a critic, make deliverables crystal-clear, and be brief. Emotional instability can infect the workplace and lower productivity as surely as malfunctioning equipment. Often, the person causing the retention problem has moved from buddy to bully without intending ill will.

Behöver nordiska ledningsgrupper och IR-ansvariga bry sig om den nya börsvärlden?


Detta är en gästartikel skriven av Laura Lindholm från Miltton om den massrörelse som amerikanska privatinvesterare iscensatte på aktieforumet WallStreetBets. Sverige Blogg


Civility and Civil Discourse — Indispensable Attributes of Civilization


Civility goes beyond mere politeness, good manners and courtesy. Civility was not considered a moral virtue by the major philosophers of the antiquity. Rather, it was relegated to etiquette, often considered a badge for class distinction.

Ethics 128

Music PR: How to Get Publicity for Your Music


With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar?

Lessons PR pros must learn from the COVID-19 crisis

PR Daily

As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.

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Getting CFO Buy-In for Your PR and Marketing Software


How to make the case for investing in better PR technology. US Blog

#MediaMonday – Tara Kirkpatrick

HMA Public Relations

Today’s #MediaMonday comes to us from Tara Kirkpatrick, a contributing writer and editor for BizTucson, a quarterly glossy business magazine in Southern Arizona with a daily interactive website and twice-weekly e-newsletter. So, Tara, time to share! Tell us how you got your start in journalism?

Scenario planning key to social media marketing to an angry mob in 2021

Communications Conversations

I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise.

3 tips to help your in-house PR team succeed

PR Daily

As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.

UK Media Moves including The i, Dezeen, GRAZIA and more


Luke Bailey is now Head of Digital at The i; Karen Anderson is appointed Dezeen's Digital and Marketing Editor; Jessica Snow has been promoted to Senior Art Editor at GRAZIA UK. Media Blog

How to make your company anniversary newsworthy

Axia PR

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media.

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Muck Rack

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Local 112

What the data says about accelerating change for Black employee experiences

PR Daily

As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.