Sat.Mar 06, 2021 - Fri.Mar 12, 2021

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Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both. It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers.

Blogging 442
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How Editorial Calendars Are Key To Great PR Campaigns

ImPRessions - Crenshaw Communications

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms. .

Pitching 308
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From Breakthrough IP to Market Domination

Flack's Revenge

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study.

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7 Career Resources for Women in the Media

Cision

The media saw record layoffs in 2020 and women were hit particularly hard. Bookmark these career resources for women as you head back to work.

Resources 296
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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[SERIES] Part 7: Why Should You Use a Newswire to Distribute Your News Release? Longevity | Business Wire Blog

Business Wire

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why? Why do companies choose a service like Business Wire to promote their news content? There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach.

Blogging 207

More Trending

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Music PR: How to Get Publicity for Your Music

Prowly

With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]. The post Music PR: How to Get Publicity for Your Music appeared first on Prowly Magazine.

Publicity 197
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Behöver nordiska ledningsgrupper och IR-ansvariga bry sig om den nya börsvärlden?

Cision

Detta är en gästartikel skriven av Laura Lindholm från Miltton om den massrörelse som amerikanska privatinvesterare iscensatte på aktieforumet WallStreetBets.

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3 Reasons Why PR Measurement is The Most Important Part of The Job

Onclusive

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. if management was asking them to). Public relations folks were quite content to remain in their little corner of the organization, happily churning-out press releases and “putting out fires.”.

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Being Aware of An Important PPC Change

Ronn Torossian

Om Malik, founder of technology news website Gigom was spot on when he said, “Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it,” This was so true until recently when Apple announced important changes that affect users of their IS […]. The post Being Aware of An Important PPC Change appeared first on.

Facebook 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book

Prowly

Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]. The post Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book appeared first on Prowly Magazine.

Publicity 171
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5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 178
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Webinar Rewind: Turning Social Media Engagement Into Action

Cision

PR pros from top brands on how they integrate social media and comms.

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Human motivation with Darryl Salerno | On Top of PR podcast

Axia PR

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions. Guest: Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.

Training 173
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Civility and Civil Discourse — Indispensable Attributes of Civilization

PRSay

Civility goes beyond mere politeness, good manners and courtesy. Civility was not considered a moral virtue by the major philosophers of the antiquity. Rather, it was relegated to etiquette, often considered a badge for class distinction. However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value.

Ethics 157
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PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

Sword and the Script

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. For example, I remember kicking that terminology around in 2009 or so, but it never really took hold.

Software 145
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UK Media Moves including The i, Dezeen, GRAZIA and more

Cision

Luke Bailey is now Head of Digital at The i; Karen Anderson is appointed Dezeen's Digital and Marketing Editor; Jessica Snow has been promoted to Senior Art Editor at GRAZIA UK.

Media 137
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4 things marketers should know about Instagram Reels

Awario

What is Instagram Reels? How to create your first short video on Instagram? How can marketers, entrepreneurs, and bloggers use the feature? Let’s get into details!

Instagram 118
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Life is indeed #BetterWithMMs

Karen Freberg

I love chocolate candy. I have always been a foodie, and to have the opportunity to be able to connect and give a shout out to one of my favorite brands is always awesome. Over the years, I have had some incredible opportunities where brands have sent gifts, swag, and other items to me. All of these have been pretty amazing and I have always been super grateful.

Video 122
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How to make your company anniversary newsworthy

Axia PR

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. We aren’t talking about your third anniversary or 27th anniversary.

Company 111
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Getting CFO Buy-In for Your PR and Marketing Software

Cision

How to make the case for investing in better PR technology.

Software 227
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COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Muck Rack

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Local 154
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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‘Restoring’ Civility or Reinventing It? Why Civility Without Communication Isn’t Civil at All

Culpwrit

By David Murray As the author of a new book, An Effort to Understand: Hearing Ourselves (and One Another) in a Nation Cracked in Half, naturally I’m enthusiastic about the focus of the PRSSA’s 2021 Bateman Compeition: “Modeling Civility: How Public Relations Professionals Can Restore Quality, Integrity and Inclusiveness to Public Discourse.” I’m even more […].

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What is the value of Earned Media in 2021?

5W PR

Although many marketers, including experts, consistently repeat the line “ content is king ” they tend to leave out essential details and hide helpful advice that business owners should be following. Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless.

Media 88
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UK Media Moves including The Scottish Sun, Daily Record, ETF Stream and more

Cision

Gill Smith has been appointed Editor of The Scottish Sun; Chris McCall is promoted to Deputy Political Editor at the Daily Record; Tom Eckett is now Editor of ETF Stream.

Media 120
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Maxim Behar: Seychelles is now the cleanest and safest destination for tourists in the world

Maxim Behar

13.03.2021 Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, shared in an interview for Bgtourism.bg what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. - Mr Behar, the Republic of Seychelles has announced that it will open its borders to tourists from 25 March.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

Culpwrit

By Eva Benoit The rapid spread of the coronavirus seemed to come out of nowhere a year ago, and just as quickly, we saw certain sectors of the economy take a downhill turn. While some professions such as public relations did a pretty good job of making the transition to remote work, others didn’t, and […]. The post Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job appeared first on culpwrit.

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Why Outreach Strategy is Important for B2B

5W PR

The quote “Life will never be the same…” by children’s author, Nancy Tillman pretty much sums up today’s marketing environment since the pandemic. It also strongly suggests that customer outreach is more important than ever, even for B2B marketers. As old-timers would often lament about times being different then, so, too, has COVID-19 caused marketers to reflect about the past and reassess today’s marketplace.

B2B 88
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Friday Roundup: Media Moves at Fortune, Inc. & Axios, Teen Vogue Names Editor in Chief

Cision

Alexi McCammond joins Teen Vogue, Ty Wenger new at Inc. magazine, and more.

Media 120