Sat.Feb 06, 2021 - Fri.Feb 12, 2021

Recruiting in PR: Eliminating Barriers to Entry for People of Color | Business Wire Blog

Business Wire

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer.

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.

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Startup PR & How to Get Lift-Off For Your Launch

Onclusive

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire.

How To 212

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone, 79% of Americans had a social media profile.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[SERIES] Part 3: Why Should You Use a Newswire to Distribute Your News Release? Visibility | Business Wire Blog

Business Wire

For the past 59 years, Business Wire has played an integral part of the news distribution process. We maintain relationships with reporters and algorithms, always focused on providing opportunities for media and customers alike.

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5 Tips to Optimize Your Content for Voice Search

Cision

Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic. Media Blog

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

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Authentic Representation Matters for Businesses to Outperform Financially

Business Wire

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019.

Empowering Social Employees

Ronn Torossian

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know. For public relations and marketing professionals specifically, 2020 was transformative.

The Executive’s Guide to Building and Leading an Impactful Communications Department

Onclusive

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments.

Happy Year of the Ox! Celebrate Chinese New Year with These 4 Perfect Press Release Tips | Business Wire Blog

Business Wire

Chinese New Year (CNY) is just around the corner! Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021.

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How content marketing offers a foundation for your PR strategy

PR Daily

Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets.

5 ways to guarantee your digital advocacy won’t suck in 2021

Agility PR Solutions

Everyone has seen bad examples of digital communication—especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe?

Examples of Valentine’s Day campaigns any brand can learn from

Awario

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing.

Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results

Cision

Learn the storytelling PR pros from top brands use to get results. US Blog

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust. Companies and individuals are still reeling from the seismic events of 2020. Turmoil and uncertainty continue as we embark on a similar journey this year.

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5 ways COVID has changed tourism PR—for the better

Agility PR Solutions

The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content.

The Best Free Tools to Monitor Hashtag Performance

Brand24

Check our list of top tools to monitor hashtag performance. Some of them are completely free, some offer a free trial. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog.

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Why ‘provocative’ should be part of your owned content strategy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe It’s an interesting word, provocative. Many (most?)

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

3 ways to make tech the good news story of 2021

PR Daily

Innovation is helping make the future less scary. Help your clients or your company in any sector talk about what’s coming next with these takeaways from the travel industry. Spurred by COVID-19, travel technology is advancing at an impressive rate and scale.

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10 questions PR pros should be asking SEO agencies

Agility PR Solutions

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years.

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Reddit marketing with Awario: a how-to guide + DOs & DON'Ts

Awario

This article will show how to do social listening on Reddit and never miss a conversation about your brand. And what to do when you finally know everything about your brand's Reddit live

There’s a right way—and a wrong way—to leverage newsjacking

Muck Rack

There’s a right way—and a wrong way—to leverage newsjacking

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Announcing Ragan’s Employee Communications Awards finalists

PR Daily

Congratulations to this year’s impressive finalists! This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though.

Measuring consumer behavior shifts, driven by changing attitudes on what’s essential

Agility PR Solutions

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Friday Roundup: Media Moves at Grazia USA, The Hill & Boston Globe, TechCrunch Announces Promotions, New Hires

Cision

Zoe Ruffner, Channing Hargrove join Grazia USA, Jonathan Shieber, Kristen Korosec promoted at TechCrunch, and more. Media Blog

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Media pitch coach: The art of finding and shaping the story

Muck Rack

Media pitch coach: The art of finding and shaping the story