Sat.Jan 23, 2021 - Fri.Jan 29, 2021

[SERIES] Part 1: Why Should You Use a Newswire to Distribute Your News Release? Trust | Business Wire Blog

Business Wire

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out?

The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S.,

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Leadership That Excels

Ronn Torossian

After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For companies navigating the chaos of COVID-19 and efforts for improving equality at work, managers have been handed even more responsibility than before.

Our Customers are Shaping the Future of Media Monitoring – Here’s How

Onclusive

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. 2020 is finally over, and for most that calls for a giant sigh of relief.

More Trending

Digital Advertising Tips

Ronn Torossian

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other.

2021 Sports Calendar: Plan Your Coverage, from the X Games to the Bowl Games

Cision

Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage. Media Blog

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7 PR trends to follow for 2021

PR Daily

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values. What are the trends you are watching in 2021? Here are seven important developments that have our attention: 1. Embrace humanity. With 10.7

Trends 165

The Future is Now: When a tired cliché becomes a PR call to action

Agility PR Solutions

As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app

Muck Rack

What is Clubhouse? How PR pros can utilize this buzzed about audio-based social app

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Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

How to develop great proofreading skills

PR Daily

These tips may help you earn that coveted “eagle-eye” status within your organization. Proofreaders defend against errors that could cost content creators (and colleagues) their credibility. They protect the integrity of the work and are the unsung heroes of the publishing process.

How To 164

The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead

Agility PR Solutions

Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient. Little did we know that nearly a full year later, the pandemic would not only persist but actually be much worse.

Brand 125

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why News Literacy Is an Absolutely Essential Skill

PRSay

As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world.

Survey 137

Your Response to Business Reviews Might Count as Much as the Review Itself

Sword and the Script

Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. This was the year of adaptability for many PR and news professionals.

6 trends that will impact the PR profession in 2021

Agility PR Solutions

2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight.

Trends 122

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic.

Radio 91

Digital marketing and PR recruitment bounce back from COVID-19

Stephen Waddington

Recruitment is a leading indicator of economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.

Travel 130

Marketing emotion of the year: empathy

PR Daily

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community. In the most dramatic and unexpected ways possible, 2020 was a crazy year, and marketers were no exception.

How businesses can satisfy “digitally impatient” customers in 2021

Agility PR Solutions

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital customer experience.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips)

Prowly

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first.

Friday Roundup: Media Moves at TIME, CNBC & Grazia USA, Washington Post & POLITICO Announce White House Teams

Cision

Jillian Maxwell joins Grazia USA, Millie Cahillane joins Adweek, Darla Mercado promoted at DNBC, and more. Media Blog

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Twitter to fight misinformation through crowdsourcing

PR Daily

The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news. Twitter recently announced a new effort to combat fake news: A fact-checking program called “Birdwatch.”.

Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices

Agility PR Solutions

From websites to wearables, today’s companies are collecting richer data on their users than ever before—and promising to deliver more convenient, personalized, and cost-effective experiences in return.

8 Most Impactful PR & Marketing Campaigns During The Pandemic

Prowly

In a year full of unfavorable events, there were many bright spots in the PR world. Navigating the advertising and marketing landscape during the pandemic was the biggest challenge PR teams faced this year.

UK Media Moves including The Sunday Times, Bustle, The Independent and more

Cision

David Collins appointed Northern Editor at The Sunday Times; Charlotte Owen and Emma Rosenblum promoted at Bustle; Victoria Richards now Senior Commissioning Editor, IndyVoices. Media Blog

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3 comms lessons from GameStop’s wild ride

PR Daily

A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode? The public is getting a crash course on stock market strategy this week.

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4 big ways small business can use PR strategies to grow

Agility PR Solutions

Running a small business can be challenging, particularly if you’re trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can’t be applied to them, but this simply isn’t the case.