Sat.May 06, 2017 - Fri.May 12, 2017

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist?

Our Take on the Latest PR Crises

Ronn Torossian

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Write a Professional Press Release

Business Wire

This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire.

More Trending

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space.

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. Nowadays everyone and his brother are entrepreneurs, and multiple industries are flooded with new and attention-grabbing products or services. How do you get your startup to stand out in this news rush? Growth hacking can hold the key.

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How to Use Google Docs with WordPress, and Why It’s Awesome


Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site.

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Public Relations Job Trends in Tech and Beyond


There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Making The Most Of A Hashtag Strategy

ImPRessions - Crenshaw Communications

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic.

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

B2B PR Sense

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success. Everyone with business goals needs a personal branding strategy.

Mental resilience

Stephen Waddington

This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in the last five years.

How to Put the Social into Your Public Relations Activities


Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

Find your Story; Build your Brand!


If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive?

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3 signs it’s time to get updated AP style advice from Grammar Girl

PR Daily

Whether you’ve been writing for 10 months or 10 years, grammar gaffes can still sneak into your copy from time to time. When errors start to take over every page, though, your credibility and confidence can both suffer. Are any of the following statements true for you?

Review: Robert Cialdini’s Pre-Suasion

Stephen Waddington

Public relations should be grateful to Robert Cialdini for his latest book Pre-Suasion: A Revolutionary Way to Influence and Persuade. By Andy Green.

How Digital PR Pros Can Cope with Recent Google Search Updates


The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus. Like many in the middle , I have mixed feelings around the circumstances of its demise. It does seem to me as if a small piece of tradition will be lost forever.

Why PR pros make great parents

PR Daily

What’s the secret to parenting? Mankind continues to seek answers regarding the vexing pursuit of child-rearing, but I may have found a break in the case.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here.

How to Attract Top-Tier Guest Bloggers to Your Blog


You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Context in Marketing Campaigns, Mediums and Measurements [UML]

Sword and the Script

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Certainly, the mechanism by which we send messages has evolved dramatically, but so too has the way audiences receive messages.

5 tips for more engaging online writing

PR Daily

How concise is your writing? The average attention span is 8.5 seconds. Online readers are especially impatient, so you have to streamline the text on your home page. Here are five tips for concise writing: 1. Paragraphs should be two to three lines.

Why a URL link in your PR coverage = business impact for your client

The Resolution Blog

Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens.

Infographic: Before Institutional Investors Buy, Do They Visit IR Websites?


Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter.

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth.

30 jobs in the PR and marketing world

PR Daily

It should come as no surprise that employers look for candidates with strong communication skills when hiring. The question is, what skill is most important when considering potential applicants? According to Alison Doyle, via. The Balance , listening is tops.

In A Crisis PR Situation, Be Sure To Address All FOUR Audiences

The Stalwart Blog

Thoughts of a Crisis PR situation, like the one United embroiled themselves in with reckless abandon, usually bring about images of a company spokesperson or CEO nervously standing in front of a sea of cameras, microphones and reporters trying to convey their side of a very uncomfortable situation.

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Marketing Measurement: Collect Data First, Ask Questions Later


As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

Report: More than half of consumers use online searches before buying

PR Daily

Do you remember the first time you Googled something? Online search has come far since then—and it’s not just the advertising models. Google’s algorithm has become phenomenally complex. There are entire careers that are built on figuring out how to have content appear on top.

#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Here’s what you’ll learn. Ditch the lazy fake news tag. Fake news has become a catch all term for any ethical issue that impacts the media or public relations.

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