Cision
MAY 11, 2017
Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.
Business Wire
MAY 11, 2017
The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years.
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Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. My coworker Rachel Berk explained this well: “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times […].
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MAY 12, 2017
The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MAY 8, 2017
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each. Pepsi initially defended the “global message of unity, peace and understanding” that it meant to portray with its advertisement featuring Kendall Jenner portraying a model who leaves … READ MORE ».
ImPRessions - Crenshaw Communications
MAY 8, 2017
When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for the opportunity. This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a w
Cision
MAY 10, 2017
Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. The WordPress.com distinction in the add-on is a bit misleading, as this feature is available to self-hosted WordPress sites (through the free Jetpack plugin ).
Business Wire
MAY 10, 2017
This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. It's important to remember that while subheadlines are terrific for outlining your news release’s key points, they are not seen by the reader until the news release is clicked on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. But these are the exceptions, not everyday occurrences.”.
Prowly
MAY 8, 2017
Let’s review some of the best free apps available for Mac users. Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. The post 10 Best Free Mac App Store Apps For PR Pros and Marketers appeared first on Prowly Magazine.
Cision
MAY 12, 2017
As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.
ReimaginePR
MAY 9, 2017
If you’ve struggled to find your story, this is the workshop for you! When: May 16 from 6:30 to 8pm. Where: Verity, 111d Queen Street East, in Toronto. Cost: $20!!!!!! It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link]. Why: Why so inexpensive? We’re discounting this event because we’re filming t to promote our online classes.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. 2017 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64$ of top marketers polled said that “developing a comprehensive content strategy” is their top challenge , followed by keeping content creation on track with the strategy, staying organized, coming up with ideas and gathering team members for planing sessions.
Prowly
MAY 10, 2017
Content Marketing – Your Weapon to Fight Against the Crisis. Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. They interact. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine.
Cision
MAY 12, 2017
A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.
The Resolution Blog
MAY 12, 2017
Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens. Click throughs to your brand or client website from your coverage can have an amazing impact on the business and that impact is beyond just the awareness raised in the article.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Proactive Report
MAY 12, 2017
When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth. Witness Fuhu – they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and then they imploded.
Stephen Waddington
MAY 9, 2017
Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Here’s what you’ll learn. Ditch the lazy fake news tag. Fake news has become a catch all term for any ethical issue that impacts the media or public relations.
Cision
MAY 10, 2017
This week we take a look at the top staffers at National Geographic Traveler on Twitter, ranked by number of followers. Follower counts were pulled on May 10, 2017, and will change over time. 1. Andrew McCarthy – Editor at Large – 89,387. Thrilled to brag that Just Fly Away will be on the May 14 @nytimesbooks bestseller list pic.twitter.com/Ee9kPohgl3. — Andrew McCarthy (@AndrewTMcCarthy) May 3, 2017. 2.
Presspage
MAY 8, 2017
A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. It puts an organization into conflict: on one hand there is an urge to return to the status-quo as soon as possible, while also creating a situation in which relevant aspects are being evaluated, revealing options to improve.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
MAY 11, 2017
Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we see is Snapchat’s growth in early days of its reporting over the last year.
Stephen Waddington
MAY 12, 2017
Public relations should be grateful to Robert Cialdini for his latest book Pre-Suasion: A Revolutionary Way to Influence and Persuade. By Andy Green. Robert Cialdini the master of behavioural change psychology has greatly expanded the capability of influencers to transform their power to persuade in his news book Pre-Suasion. He recognises what he calls social unity, or social capital, as his seventh key tool for influence.
Cision
MAY 8, 2017
Small PR firms work with diverse clientele and limited budgets, so it’s imperative for them to use multi-functional resources that allow them to tackle multiple client tasks at once. Whether your needs are related to earned media, content management, or sales tracking, what should a small PR firm be looking for when searching for a centralized communications platform that can serve its diverse clients’ needs?
Presspage
MAY 6, 2017
The 2014 Wildfire. Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. While it is impossible to address every potential scenario, implementing a strong team and the right protocols can help effectively steer organizations out of crises.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Stalwart Blog
MAY 9, 2017
Thoughts of a Crisis PR situation, like the one United embroiled themselves in with reckless abandon, usually bring about images of a company spokesperson or CEO nervously standing in front of a sea of cameras, microphones and reporters trying to convey their side of a very uncomfortable situation. Fair enough, but if all an organization does in dealing with a massive stink bomb like this is press relations, their problems will more than likely get even worse.
Stern + Associates
MAY 9, 2017
With trust in the media sinking, many PR professionals are shifting or extending the focus of their communications strategy from media relations to content marketing. While this adjustment means changing. The post How to Turn Your Media Angle into a Content Marketing Strategy appeared first on Stern Strategy Group.
PRSay
MAY 10, 2017
All my career I have worked with professionals in science and engineering. It’s likely because I came from an academic background of science. I was a biology major, initially intending to go pre-med and work in sports medicine. Then I got a D in organic chemistry and it was time to scale back expectations. The summer following that year, I got the only job I could, going door-to-door for Greenpeace Action trying to get people to care about the environment.
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