Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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A marketing and PR superpower [not another lesson from the election]

Sword and the Script

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

Marketing 200
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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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Building trust in brand marketing with transparent and authentic PR strategies

Agility PR Solutions

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

Strategy 189
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Building Your Digital PR Toolkit: Expert Tactics from Olivia Lott

Buzzstream

Olivia Lott told me she’s a “ride-or-die” BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.

More Trending

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3 Ways to Think Like a Reporter

PRSay

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.

Report 123
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The evolution of consumer PR trends in the digital age

Agility PR Solutions

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. No longer just about managing a brand’s image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solution

Consumer 105
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Journalist Spotlight | Interview with Mick Rad, Host & Producer at 2SER FM

Medianet Australia

Hi Mick! Thanks again for your time! Firstly, I want to ask about your role at 2SER. What do your roles there entail and how did you come to work at 2SER? And why do you think community radio/outlets like 2SER are more important than ever?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How To Use Press Releases as a Strategic Branding Tool

Notified

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

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Digital detox: How brands can embrace and navigate this mental health trend

Agility PR Solutions

A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more extreme movements, such as the Chinese ‘lying flat’ ideology. With many people […] The post Digital detox: How brands can embrace and navigate this mental health trend appeared first on Agility PR Solutions.

Trends 114
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Maximizing ROI: The Intersection of PR and Influencer Strategies

5W PR

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI). Harnessing the power of traditional media outreach and the authenticity of influencer endorsements allows brands to craft campaigns that resonate deeply with their target audience.

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Coffee with a Journalist: Alan Neuhauser, Axios Pro

OnePitch

Alan Neuhauser is a Climate Deals Reporter at Axios Pro.

Report 98
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. What is BlueSky? BlueSky is a decentralized social media platform designed to give users more control over their online experience.

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Navigating crisis: The role of PR and communication is not just damage control

Agility PR Solutions

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel. How companies communicate during these critical moments can determine their survival and reputation in […] The post Navigating crisis: The role of PR and communication is not just damage control appeared first on A

Crisis 100
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Tips for Marketing Your Boutique Hotel to Rival Chain Competitors

5W PR

In today’s competitive hospitality landscape, boutique hotels offer a unique charm that sets them apart from the cookie-cutter offerings of large hotel chains. By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Highlight Unique Selling Points Emphasize the individualized attention and care the guests can expect.

Hotels 78
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12 Reporters to Pitch for Holiday Gift Guides

OnePitch

As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Leverage Press Release Analytics To Drive Business Growth

Notified

Our recent webinar featured expert insights from Gini Dietrich , CEO and Founder of Spin Sucks, and Adam Christensen , Chief Marketing Officer at Notified.

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7 steps for creating evergreen content that builds authority and trust

Agility PR Solutions

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely looking at your products or services as a way to […] The post 7 steps for creating evergreen content that builds authority and trust appeared first on Agility PR Solutions.

Web 105
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Beauty Marketing Trends Grabbing Consumer Attention on TikTok

5W PR

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78
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How Del Monte Foods engages Gen Z with innovative PR strategies | On Top of PR podcast

Axia PR

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How Public Relations Drives Content Creation

HMA Public Relations

When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.

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Tips for applying PR techniques to cultivate digital mindfulness

Agility PR Solutions

Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being. Digital mindfulness is about being intentional with our online interactions, ensuring that our digital habits enhance rather than […] The post Tips for applying PR techniques to cultivate digital mindfulness appeared first on Agili

Consumer 100
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Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More

Institute for Public Relations

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

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ICON 2024 Q&A: Navigating Brand Identity With Suzi Brown of Disneyland

PRSay

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members.

Brand 68
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Navigating the New Era of Misinformation: The Journalist POV

Notified

In today’s media landscape marked by misinformation, journalists must invest significant time fact-checking and debunking false claims. Coupled with shrinking newsroom staff, these additional layers of complexity are stretching reporters thin.

Report 64
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AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR

Agility PR Solutions

As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub. […] The post AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR appeared first on Agility PR Solutions.

Brand 110
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2024 and the Changing World of Entertainment and Sport PR Measures

Institute for Public Relations

This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.

Sports 72