Sat.Aug 28, 2021 - Fri.Sep 03, 2021

Product Marketing Strategies for Success

Ronn Torossian

One of the fastest ways to grow a company that sells quickly is through product marketing.

5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves.

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Media Moves at The New Republic & Wired, New Top Editors at Chicago Tribune, Allure

Cision

Timothy Noah, Daniel Strauss join TNR, Maryn McKenna now at Wired, and more. Media Blog

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Digital Marketing Basics

Ronn Torossian

In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth.

More Trending

Dating apps Bumble and Match offer relief to employees affected by Texas abortion law

PR Daily

The Supreme Court declined to block the state law that prohibits abortions after six weeks of pregnancy. Dating app companies that are led by women have become some of the first companies to speak out against the new law in Texas, which seeks to restricts abortion access.

Journalists Sound Off on How PR Pros Can Improve Media Pitches

Garrett Public Relations

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.

4 brand-boosting ways PR and marketing go hand-in-hand

Agility PR Solutions

Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn’t make sense for the two teams to work in silos.

Land Stories

PR for Anyone

Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 professional networking alternatives to LinkedIn

PR Daily

It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.

PR ethics – PRCA and CIPR warn UK government to tell the truth

Stuart Bruce

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How to create a PR marketing funnel 

Agility PR Solutions

You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller relationship, right?

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What's the Buzz? August's Top Trends Around Hot Topics on Social Media

Cision

See what people were talking about on social this month. US Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The skills communicators must master for future success

PR Daily

Stagwell’s Ray Day and Ragan Consulting Group’s Kristin Graham share what tools will separate high achievers from their peers. Which skills should future PR and communications pros prioritize and master?

High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world.

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7 tips to improve efficiency and productivity at work

Agility PR Solutions

You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option.

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What Apple’s Mail Privacy Protection Means for PR and Comms Pros

Cision

How will the changes impact you? Find out. US Blog

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

As autumn flavors make early appearances, what do customers really want?

PR Daily

The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits. Along with the annual rollout of pumpkin spice lattes comes the predictable social media backlash to earlier and earlier seasonal debuts.

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What Makes a Good Client?

Landis PR

Photo courtesy of Pexels. This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations.

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6 steps to budgeting for an efficient PR strategy

Agility PR Solutions

Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy?

Events for Journalists and Bloggers in September

Cision

Fall tradeshows are still feeling the effects of the pandemic, but September still offers a number of unique events for journalists and bloggers. Media Blog

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

To nab top talent, one PR agency turns to celebrity platform Cameo

PR Daily

Having a hard time filling roles amid a red-hot labor market? The crunch is forcing some hiring managers to get creative. How are you getting the word out about your unfilled positions? Amid what some are calling the “Great Resignation,” many companies are struggling to fill open roles.

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Minnesota PR/Comms Agency CEOs on LinkedIn–who has the most influence?

Communications Conversations

Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders. The reason? To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). So far, it’s been fun–and fairly successful. Over the last year, I’ve worked with a handful of different executive leaders mostly to raise their visibilities in their respective industries.

Engaging esports audiences with influencer marketing campaigns

Agility PR Solutions

In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience.

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UK Media Moves including EMPIRE, The Money Edit, FTWeekend and more

Cision

Nick de Semlyen is now Editor of EMPIRE magazine; Kalpana Fitzpatrick joins The Money Edit as Editor; FTWeekend podcast launches Saturday 4 September. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Want to capture the hearts of Gen Z? Have the courage to take a stand

PR Daily

A look at how some brands have taken action to attract this generation, made missteps, and what you can do today.

Premier Mentorship Event Salutes 5 PR Leaders

Culpwrit

After a pandemic-required hiatus last year, the Plank Center’s “Milestones in Mentoring Gala” returns this November as both an in-person and virtual event you’ll not want to miss.

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8 of the most effective marketing channels for businesses

Agility PR Solutions

With technology becoming more advanced over time, most businesses are slowly working on new ways of reaching their customers. Unfortunately, this can be an overwhelming experience for many as they figure out where to allocate their marketing resources.