Business Wire

JULY 21, 2021

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Gover

Corporate 453

Corporate Blogging Government Company 453

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization

How To 370

How To Case Study SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but the end goal is the same.

Pitching 296

Pitching Financial Media Training Training 296

Ronn Torossian

JULY 20, 2021

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However, as both small and large companies have started to reopen their offices and go back to normal, their sales teams are going to be joining all the other departments in a […]. The post Adapting to Virtual Selling appeared first on.

Company 195

Company Strategy Brand Branding 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 20, 2021

Make your next press release stand out from the crowd.

Blogging 336

Blogging 336

Stuart Bruce

JULY 22, 2021

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. On Tuesday … © Stuart Bruce - Crisis communications master class by Marcus Rashford was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Crisis Communications 180

Crisis Communications Crisis Communications Publicity 180

Ronn Torossian

JULY 19, 2021

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement. With customers getting increasingly tired of sales pitch after sales pitch, connections have to be prioritized over products.

Pitching 195

Pitching Advertising Advertising Company 195

Cision

JULY 20, 2021

The Guardian announces new Today in Focus presenters; Metro.co.uk appoints Natalie Morris as Deputy Lifestyle Editor; Dan Windham is now Weekend Editor at the Liverpool Echo.

Media 156

Media Blogging 156

Agility PR Solutions

JULY 22, 2021

Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms. One of the primary platforms for user-generated content has been Instagram in recent years, where users can […].

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Instagram Digital PR Social Media Company 176

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

JULY 22, 2021

As one of the most unusual and problematic Olympic Games gets set to start in Tokyo, communicators and marketers are tweaking their normal playbook to take advantage of what is still a unique branding opportunity.

Brand 172

Brand Branding Communications Marketing 172

Sword and the Script

JULY 20, 2021

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great.

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B2B Company Marketing SEO 170

Cision

JULY 22, 2021

No matter your interest, there’s a podcast for it. If you're getting back to commuting, we recommend these media and journalism podcasts.

Journalism 178

Journalism Media Blogging 178

Agility PR Solutions

JULY 20, 2021

Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without doing proper due diligence to see how well their high-priced campaigns are performing, according to new […].

Measurement 166

Measurement Marketing Brand Branding 166

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its status quo. Nobody wants to see a story about what they already know. Don’t get me wrong, we all love a feel good story.

Industry 130

Industry Pitching How To System 130

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. But if executed well, it can lead to a happier, healthier workforce.

Employee 148

Employee Exercises Study Meeting 148

Cision

JULY 22, 2021

Several senior appointments made at BBC News; FT appoints Robin Harding as Asia Editor; Kelly Allen appointed Celebrity Editor at Fabulous Magazine.

Media 156

Media Blogging 156

Agility PR Solutions

JULY 22, 2021

Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has. PR covers many different aspects, but one which may be particularly important to you is media relations. […]. The post How PR can help your family business compete with larger companies appeared first on Agility PR Solutions.

Company 161

Company Small Business Media Relations Media 161

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll re

How To 137

How To Creativity Storytelling Writing 137

Ishmael's Corner

JULY 19, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers. We needed both of these individuals yesterday. Why should we care about easing the pain of two competitors?

Storytelling 120

Storytelling Communications Publicity Company 120

Cision

JULY 23, 2021

Greg Bartalos rejoins Barron’s, Alexander Fisher promoted at WSJ. Magazine, Sabrina Rojas Weiss joins Meredith Corp., and more.

Media 156

Media Blogging 156

Agility PR Solutions

JULY 22, 2021

Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the bottom line. Building and maintaining a strong corporate culture during COVID proved a priority […].

Company 155

Company Leadership Corporate Trends 155

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JULY 23, 2021

Since Instagram was created almost 11 years ago, it has become the ultimate platform for photo sharing. With around 1 billion monthly active users, it is more important than ever to share unique content that will get your company noticed and keep users engaged.

Instagram 117

Instagram Company How To Social Media 117

Mindful Marketing

JULY 17, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX? For a few hundred thousand dollars, today’s trendiest travel just takes a person from point A and back, but it does include a brief stop in the stra

Tourism 115

Tourism Travel Nonprofit Banking 115

Landis PR

JULY 19, 2021

Photo courtesy of Unsplash. We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world.

Blogging 119

Blogging Case Study Journalism Resources 119

Agility PR Solutions

JULY 19, 2021

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of managing a PR crisis comes down to managing public perception, […]. The post 8 actions that can make a PR crisis worse appeared first on Agility PR Solutions.

Crisis 155

Crisis Publicity Analysis 155

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience.

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Study Consumer Company Privacy 105

Culpwrit

JULY 21, 2021

By Luke Smith Businesses and professionals worldwide are thankful for Public Relations pros. It’s sometimes seems magical how they can create a favorable public image for their clients and rebuild from situations that harm their clients’ reputations. Much of their success is due in part to their education and skill development. Unfortunately, pursuing post-graduation skills […].

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Education Reputation Publicity 115

Muck Rack

JULY 21, 2021

3 PR pros predict the future of the PR industry

Industry 173

Industry 173