Sat.Jul 17, 2021 - Fri.Jul 23, 2021

With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power.

How to Optimize Messaging and Soundbites to Drive Success

Onclusive

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding.

How To 311
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PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market.

Adapting to Virtual Selling

Ronn Torossian

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

3 Must-Have Elements for Your Next Press Release

Cision

Make your next press release stand out from the crowd. US Blog

More Trending

8 effective tips for mobile app marketing success

Agility PR Solutions

So, you have built your app and it’s ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained.

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New ways to engage customers

Ronn Torossian

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets.

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Here’s how DE&I priorities are implemented across the enterprise

PR Daily

We asked communicators in the 2021 Communications Benchmark Report about their DE&I goals and priorities. One strong focus: Town Halls and CEO chats.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 reasons to include user-generated content in promotional campaigns

Agility PR Solutions

Any content that’s created by the target audience of a company instead of the company itself is called user-generated content. Companies often use and share user-generated content on their own social media accounts, websites, digital PR or other marketing platforms.

Crisis communications master class by Marcus Rashford

Stuart Bruce

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications.

Overcome Challenges in Your Industry

PR for Anyone

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its status quo.

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As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers. What comes first, engagement or subscription? It’s a classic chicken-or-egg scenario.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Influencer marketing commandeers budget, but ROI tracking and measurement is way behind

Agility PR Solutions

10 Can't-Miss Media and Journalism Podcasts

Cision

No matter your interest, there’s a podcast for it. If you're getting back to commuting, we recommend these media and journalism podcasts. Media Blog

Why Should We Care About Easing the Pain Point of Two Competitors?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers.

How to position yourself at the center of organizational change

PR Daily

Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large. Communicators are masters of change.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How PR can help your family business compete with larger companies

Agility PR Solutions

Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has.

Media Moves at Barron’s & InformationWeek, Multiple Promotions at Insider, WSJ. Magazine

Cision

Greg Bartalos rejoins Barron’s, Alexander Fisher promoted at WSJ. Magazine, Sabrina Rojas Weiss joins Meredith Corp., and more. Media Blog

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This month in bad PR pitches: July 2021

Muck Rack

This month in bad PR pitches: July 2021

10 ways journalists wish PR pros understood their work

PR Daily

Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers. The media landscape keeps changing—and after COVID-19, that change has been accelerated.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Culture accelerators: How CEOs drive bottom-line impact with strong company culture

Agility PR Solutions

Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the bottom line.

UK Media Moves including BBC News, FT, Fabulous Magazine and more

Cision

Several senior appointments made at BBC News; FT appoints Robin Harding as Asia Editor; Kelly Allen appointed Celebrity Editor at Fabulous Magazine. Media Blog

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3 PR pros predict the future of the PR industry

Muck Rack

3 PR pros predict the future of the PR industry

How PR pros should respond to ‘cancel culture’

PR Daily

One PR pro argues that the debate over “canceling” people requires a nuanced understanding of the practices consequences and potential upside. I think PR people are predisposed to hate cancel culture.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

8 actions that can make a PR crisis worse

Agility PR Solutions

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse.

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UK Media Moves including The Guardian, Metro.co.uk, Liverpool Echo and more

Cision

The Guardian announces new Today in Focus presenters; Metro.co.uk appoints Natalie Morris as Deputy Lifestyle Editor; Dan Windham is now Weekend Editor at the Liverpool Echo. Media Blog

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Top Websites, Blogs and Magazines for PR pros

Landis PR

Photo courtesy of Unsplash. We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019.