Sat.Jul 03, 2021 - Fri.Jul 09, 2021

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t.

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Why Message Optimization is Key to Brand Success

Onclusive

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time.

Brand 212
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Performance Rules, but Perception is Everything: How to Know What Investors Truly Think About Your Company | Business Wire Blog

Business Wire

If you’re familiar with the British sci-fi fantasy series, Doctor Who, you know that a common plot device is the use of “perception filters,” in which aliens attempt to alter reality to reflect what they want you to see.

Top Content Marketing Strategy Tips for Growth

Ronn Torossian

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

10 ways to freshen up your social media presence

PR Daily

Follow this guidance to bolster your personal SEO, elevate your LinkedIn profile, and get more juice out of digital platforms. What does your social media presence say about you?

More Trending

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Cision

There's a little bit of magic in multimedia. US Blog

Changing Marketing Efforts

Ronn Torossian

Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time.

3 essential elements of leadership for the ‘next normal’

PR Daily

A vice president of communications for Randstad USA makes the case for what lessons leaders should take from a turbulent 2020. Editor’s Note: PR Daily has partnered with The Plank Center for Leadership in Public Relations to develop our newest column, Lessons in Leadership.

4 high-level tips for building trust with website visitors

Agility PR Solutions

People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

A few months ago, I watched the Netflix series “ The Queen’s Gambit ,” an acclaimed coming-of-age period drama about a young chess prodigy who struggles with addiction. As a whole, the show left me underwhelmed, but one element of the series spoke strongly to me.

Media Moves at The Cut, Vulture & Sportico, Protocol Launches Workplace Vertical

Cision

Jen Ortiz, Jessica Willis join The Cut, Julie Kosin headed to Vulture, and more. Media Blog

Media 156

How communicators can maximize crowdfunding efforts

PR Daily

New research reveals messaging tactics that spark generosity and keep donations freely flowing. Why do some crowdfunding campaigns hit or exceed their goals quickly while others languish?

‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age

Agility PR Solutions

Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Create an Employer Brand That Attracts Top Talent

PRSay

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Beyond the basic qualifications to do the job, it’s those intangible personality traits that make the biggest difference. And when you meet the candidates who fit the mold, you just know it. You feel it.

Brand 139

5 Well-Rounded Morning Newsletters to Jumpstart Your Day

Cision

Keeping up with a 24/7 news cycle can be tough. We recommend adding these morning newsletters to your inbox to help you stay in the know. Media Blog

What’s up with Peter Shankman?

PR Daily

The HARO founder says it’s never been easier to start your own company and get paid to create. You might know Peter Shankman as the founder of HARO (Help a Reporter Out). Or maybe as the author of “Faster Than Normal” and “Zombie Loyalists.”

PR Profiles: A Conversation with Gini Dietrich

Agility PR Solutions

Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We

Agency 124

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Webinar recap: 7 takeaways from Muck Rack’s State of PR 2021 report

Muck Rack

Webinar recap: 7 takeaways from Muck Rack’s State of PR 2021 report

Report 137

UK Media Moves including the Evening Standard, BuzzFeed News, Refinery29 and more

Cision

Oscar Williams-Grut appointed City Editor at the Evening Standard; BuzzFeed News appoints two celebrity news fellows; Maybelle Morgan is now Entertainment Editor for Refinery29 UK. Media Blog

Media 156

How and why PR pros should consider their responsibility to tell LGBTQ stories

PR Daily

Trans activist Stephanie Battaligno challenges communicators to mirror the courage of young activists in demanding equality and justice for all. Stories have power. They can reinforce stereotypes or break down barriers.

ESG gets a C-suite boost: How leaders are prioritizing environmental, social & governance efforts

Agility PR Solutions

Consumers’ expectations of brands and businesses to embrace greener strategic goals and broader stakeholder support are getting more attention on executive agendas, according to research from supply chain risk management firm Avetta.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Public relations capitalism versus societal purpose

Stephen Waddington

Anne M. Cronin challenges the role of public relations in society and its contribution to organisational purpose. Public relations corrupts conversation in the public sphere and has contributed to a breakdown of the social contract.

UK Media Moves including The Guardian, S4C, The Sunday Times and more

Cision

Zoe Wood is now Consumer Affairs Correspondent for The Guardian & The Observer; updates to the Newyddion S4C (NS4C) team; Ben Preston is now in charge of Culture & Arts at The Sunday Times. Media Blog

6 lessons from journalists after a year of COVID-19

PR Daily

Lisa Camooso Miller interviews media pros for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how PR pros can offer them what they need.

In today’s PR, patience is a virtue—here’s how to restrain yourself

Agility PR Solutions

With the advance of social media platforms, multi-channel markets, the Internet of things, and omnichannel campaigns, many businesses are trying their best to navigate this field in terms of marketing and public relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Solo PR Pros Share Best Practices For Taking Time Off When You Run a Business

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

How to Use Public Speaking Anxiety to Your Advantage

Culpwrit

By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework.

How to conduct scintillating, illuminating interviews

PR Daily

Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill. I’ve said this before and continue to believe it: Communicators under-appreciate interviewing expertise. It starts in college.