Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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Why Message Optimization is Key to Brand Success

Onclusive

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370
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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353
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Performance Rules, but Perception is Everything: How to Know What Investors Truly Think About Your Company | Business Wire Blog

Business Wire

If you’re familiar with the British sci-fi fantasy series, Doctor Who, you know that a common plot device is the use of “perception filters,” in which aliens attempt to alter reality to reflect what they want you to see. A favorite episode is with actor/comedian James Corden, who lives on the first floor of what appears to be a normal two-story building – only the building does not have a second floor, just a scary alien machine parked on top of it with a perception filter designed to hide its e

Company 195
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Top Content Marketing Strategy Tips for Growth

Ronn Torossian

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value and factual information to the target audience. Content Marketing Strategy The first step in creating and […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

A few months ago, I watched the Netflix series “ The Queen’s Gambit ,” an acclaimed coming-of-age period drama about a young chess prodigy who struggles with addiction. As a whole, the show left me underwhelmed, but one element of the series spoke strongly to me. In a particularly telling scene, the protagonist Beth Harmon (played by Anya Taylor-Joy), a rising chess star, receives an unexpected visit from a former rival, Harry Beltik (played by Harry Melling).

Nonprofit 218

More Trending

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UK Media Moves including the Evening Standard, BuzzFeed News, Refinery29 and more

Cision

Oscar Williams-Grut appointed City Editor at the Evening Standard; BuzzFeed News appoints two celebrity news fellows; Maybelle Morgan is now Entertainment Editor for Refinery29 UK.

Media 156
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Changing Marketing Efforts

Ronn Torossian

Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time. However, the biggest changes in terms of digital marketing happened in the last year, which introduced a […].

Marketing 195
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Say hello to the new PRWeek

Steve Barrett on PR

As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of PR and communication.

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After an unpredictable year of COVID, organizations value the role of PR more than ever

Agility PR Solutions

Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 […].

Survey 187
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Reasons Multimedia Should Be Part of Your Comms Strategy

Cision

There's a little bit of magic in multimedia.

Strategy 296
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How to Create an Employer Brand That Attracts Top Talent

PRSay

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Beyond the basic qualifications to do the job, it’s those intangible personality traits that make the biggest difference. And when you meet the candidates who fit the mold, you just know it. You feel it. You know they will be the impact hire you’ve been looking for.

Brand 176
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Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

The situation. Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages are home to all of the content for the home ownership and car buying tips related posts.

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4 high-level tips for building trust with website visitors

Agility PR Solutions

People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional. This is great news for con artists and purveyors of substandard products and services. For legitimate business owners like yourself, it’s […].

Analysis 164
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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UK Media Moves including The Guardian, S4C, The Sunday Times and more

Cision

Zoe Wood is now Consumer Affairs Correspondent for The Guardian & The Observer; updates to the Newyddion S4C (NS4C) team; Ben Preston is now in charge of Culture & Arts at The Sunday Times.

Media 156
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College Athletes Must Get in Condition for Commercialism

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young, soon-to-be endorsers ready for the pressures they’ll face in a different ki

Sports 110
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To Shake or Not to Shake? That’s the New Question

Culpwrit

Declared dead just a year ago by media, health experts and this blog, handshakes are gradually returning as the greeting of choice for business. Thanks Dr. Fauci, Pfizer, Moderna, Johnson & Johnson and Purell. None of the alternatives we’ve tried over the past 16 months – elbow bump, head nod, hand wave and peace sign […]. The post To Shake or Not to Shake?

Blogging 117
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Influencer income: New research explores range of industry earning rates, impact of fraud

Agility PR Solutions

With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return they should expect, and what red flags they should be watching for. […]. The post Influencer income: New research explores range of industry earning rates, impact of fraud appeared first on Agility PR Solutions.

Industry 164
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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5 Well-Rounded Morning Newsletters to Jumpstart Your Day

Cision

Keeping up with a 24/7 news cycle can be tough. We recommend adding these morning newsletters to your inbox to help you stay in the know.

Blogging 156
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5 Solo PR Pros Share Best Practices For Taking Time Off When You Run a Business

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros on how to take time off when you run your own biz. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business.

Crisis 110
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How to Use Public Speaking Anxiety to Your Advantage

Culpwrit

By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework. From client pitches to executive briefings, you’ll deliver an uncountable number of presentations during your […]. The post How to Use Public Speaking Anxiety to Your Advantage appeared first on culpwrit.

Publicity 111
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‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age

Agility PR Solutions

Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Media Moves at The Cut, Vulture & Sportico, Protocol Launches Workplace Vertical

Cision

Jen Ortiz, Jessica Willis join The Cut, Julie Kosin headed to Vulture, and more.

Media 156
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Webinar recap: 7 takeaways from Muck Rack’s State of PR 2021 report

Muck Rack

Webinar recap: 7 takeaways from Muck Rack’s State of PR 2021 report

Report 147
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready

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4 marketing tips used by online gaming startups

Agility PR Solutions

Do you have gaming clients looking to make money from developing a new game? If you have a fantastic game idea that you think the gaming population is going to enjoy, there are plenty of great reasons to take the plunge. Video gaming is becoming more and more popular and there is an increasing number […]. The post 4 marketing tips used by online gaming startups appeared first on Agility PR Solutions.

Marketing 148
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Growing a Business Through Public Relations

5W PR

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same.

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How designer brands are targeting new consumers

NewsWhip

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balencia

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Get to know Tom Ley, co-founder and editor-in-chief at Defector

Muck Rack

Get to know Tom Ley, co-founder and editor-in-chief at Defector

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