Sat.Dec 17, 2022 - Fri.Dec 23, 2022

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PR career guide: How to get started, required skills, and what to expect

Agility PR Solutions

Starting a public relations career can be rewarding. But at the same time, it’s a challenging, highly competitive field. If you’re thinking of a change in career or looking to enter the field of PR, this article provides information on the key steps you should take to launch your career. Keep reading to find out […]. The post PR career guide: How to get started, required skills, and what to expect appeared first on Agility PR Solutions.

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Client relationships: The one PR lesson you should always remember

Agility PR Solutions

Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many cases, it’s the […]. The post Client relationships: The one PR lesson you should always remember appeared first on Agility PR Solutions.

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Public Relations Trends For 2023

The Hoyt Organization

Technologies and methods of communication are constantly emerging as we move further into the 21st century. The public relations industry has seen many changes in recent years, and these trends are only expected to continue in the years ahead. 7 Public Relations Trends For 2023 Here are the newest PR trends that will shape the […]. The post Public Relations Trends For 2023 appeared first on The Hoyt Organization.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ Baz Luhrmann, The Sunscreen Song, 1998.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UPS, Unions, and Ukraine: What we learned from the top brand stories of 2022

NewsWhip

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Before we dive into the data, we have to recognize the Elon Musk in the room. Twitter dominated attention.

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Incorporating Content Marketing in Public Relations Efforts

5W PR

Incorporating content marketing and public relations efforts can generate very valuable results for companies. However, it’s important for companies to know that integrating both of these spheres and systems is based on the structure of the company, as well as the resources that the company has available. Nevertheless, to get started, companies need to know the basics.

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A PR Pro’s Guide to Podcast Pitching 

Stern + Associates

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener. They allow your client to offer a more personalized experience for listeners while sharing their areas of expertise.

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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community. Geopolitical turmoil, the ongoing COVID-19 pandemic, a soaring US dollar, supply chain disruptions, and other factors drove inflation and reduced consumer confidence, resulting in value destruction in the hundreds of billions of dollars.

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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand. Thought leadership has managed to become a very valuable tool in the public relations toolbox, that any company can use, as […]. The post Creating an Effective Thought Leadership Strategy appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Embracing the metaverse: A bold way to improve customer experiences

Agility PR Solutions

There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays on our real […]. The post Embracing the metaverse: A bold way to improve customer experiences appeared first on Agility PR Solutions.

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Why ChatGPT Is Causing Excitement and Raising Alarms

PRSay

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. As CNET reports , the bot called ChatGPT lets you type questions, which it then answers in conversational, if somewhat stilted language, derived from information on the internet.

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The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference

Prowly

Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, an annual event hosted by the Public Relations Society of America (PRSA). We were more than happy to join them all there because we just had to celebrate and support the return of PR events! What are PRSA and […]. The post The Wrap-Up: Our Experience at the PRSA ICON 2022 Conference appeared first on Prowly Magazine.

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Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

Culpwrit

Time flies: Culpwrit is wrapping up its 14th year and nearing 1,500 posts. It was the early spring of 2008 when three interns led by Kevin Saghy pitched the idea of this blog to yours truly, who at the time headed the Chicago office of Ketchum. That winning pitch was more life changing than… Continue reading Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Data security: New report reveals insights on managing critical data

Agility PR Solutions

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new survey report from enterprise software firm Rocket Software explores the urgency and top priorities when […].

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A Few Closing Thoughts on 2022

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020? I can’t believe we’re already counting down the days to the year’s end. In a year that marked the Agency’s 35th anniversary, we had our best year ever.

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Promoting a Business on the Right Platforms

5W PR

Many companies prefer to promote themselves on platforms such as Instagram or even TikTok as of late, however, that’s not always the best possible choice as the right choice is going to be whichever platform the audience that the company is trying to target prefers to use. That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead.

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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

Happy Holidays, All…From ReputationUs. Wishing everyone a Mariah Carey-free silent night. An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. From the Wall Street Journal. All They Want for Christmas Is to Stop That Mariah Carey Song. Christian Graham doesn’t want a lot for Christmas. In fact, there is just one thing he needs.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Rise of the Environmental Entrepreneur in an age of Recommerce growth

Agility PR Solutions

In new Europe-based research, Visa reveals that the cost-of-living crisis and impacts of climate change are causing people in the UK to rethink their current purchasing habits and look for more sustainable ways to buy and sell products and services. The survey, conducted by Opinium, found that 90 percent of consumers surveyed across the UK […].

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8 Effective Tips for Launching a Product

PR Fuel

Did you know that around ninety-five percent of all product launches end up failing? If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good i. Read More The post 8 Effective Tips for Launching a Product appeared first on eReleases.

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Ensuring Ethical Advertising

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. Fortunately, a personal apology can often atone for such individual indiscretions. Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be

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#MediaMonday – Kelton Wells

HMA Public Relations

Happy #MediaMonday! Our latest feature comes to us from Kelton Wells, executive producer for PBS Utah and a new board member for the Rocky Mountain Chapter of NATAS. Learn more about Kelton, his career in news, his favorite things to do and more in this post!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors

Agility PR Solutions

With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 billion impressions.

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked.

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5 Solos Share Their No. 1 Business Goal for 2023

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 1 business goal for 2023. We asked our panel of solo PR pros to share one of their business goals for the year ahead. 1.

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The Power of Surprise

HMA Public Relations

Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why PR should be an important element in recruitment

Agility PR Solutions

When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this respect, public relations plays a […]. The post Why PR should be an important element in recruitment appeared first on Agility PR Solutions.

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A re-cap of 2022 at Prohibition!

Prohibition

This year has been a big one for Prohibition! We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Here’s a quick round-up! Working with fantastic brands. 2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. 2022 saw us win 16 new clients an

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How do search results pages rank content?

Axia PR

Learn how search engines rank content, and how to use it to your benefit. Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search.

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