Sat.Dec 17, 2022 - Fri.Dec 23, 2022

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PR career guide: How to get started, required skills, and what to expect

Agility PR Solutions

Starting a public relations career can be rewarding. But at the same time, it’s a challenging, highly competitive field. If you’re thinking of a change in career or looking to enter the field of PR, this article provides information on the key steps you should take to launch your career.

How To 78
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PR Daily’s top 6 trends for 2023

PR Daily

Making predictions for the last three years has been pretty pointless. But let’s try anyway. This decade has been a chaotic blend of pandemic, social upheaval and seismic shifts in how we work, communicate and, well, live.

Trends 163
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Client relationships: The one PR lesson you should always remember

Agility PR Solutions

Good work matters, especially when an agency is making money. But when things turn sour and the bottom line at an agency is red, no one is safe because the fastest way to cut losses is to trim the staff and reducing salaries is the fastest method of doing so. In many cases, it’s the […].

Agency 124
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Public Relations Trends For 2023

The Hoyt Organization

Technologies and methods of communication are constantly emerging as we move further into the 21st century. The public relations industry has seen many changes in recent years, and these trends are only expected to continue in the years ahead.

Trends 95
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it.

Marketing 169

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Thought Leadership Basics for Businesses

Ronn Torossian

Thought leadership allows companies to develop their brands and position themselves as industry leaders.

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Incorporating Content Marketing in Public Relations Efforts

5W PR

Incorporating content marketing and public relations efforts can generate very valuable results for companies.

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A PR Pro’s Guide to Podcast Pitching 

Stern + Associates

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. Podcasts have a dedicated and engaged audience and provide the opportunity for in-depth, authentic conversations delivered directly to the listener.

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How to take your measurement to the next level in 2023

PR Daily

This should be your big new year’s resolution. The Barcelona Principles sounds like some kind of United Nations agreement. But it’s actually a set of simple, practical guidelines to help all communicators better measure their efforts and communicate their results.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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The IPO and IR Outlook for 2023 | Business Wire Blog

Business Wire

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community.

Blogging 279
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Creating an Effective Thought Leadership Strategy

Ronn Torossian

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand.

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Embracing the metaverse: A bold way to improve customer experiences

Agility PR Solutions

There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business.

Company 155
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5 predictions for marketing tech in the year ahead

PR Daily

This year certainly mirrors the famous Dickens quote, “It was the best of times; it was the worst of times.”. The year started with the U.S. stock market roaring back with a surge of optimism as the economy recovered from the worst of COVID-19.

Marketing 154
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

Culpwrit

Time flies: Culpwrit is wrapping up its 14th year and nearing 1,500 posts. It was the early spring of 2008 when three interns led by Kevin Saghy pitched the idea of this blog to yours truly, who at the time headed the Chicago office of Ketchum.

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change.

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Data security: New report reveals insights on managing critical data

Agility PR Solutions

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

Data 132
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4 new social media features you need to know about this week

PR Daily

Updates from Instagram, TikTok and Reddit. Welcome to our last social media features update of 2022. The social media gods have blessed us with a quieter week, mostly offering tips and advice to ease us into the year ahead.

Reddit 135
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Keurig Dr Pepper’s Message to PR Firms: We Don’t Value You, Leaders Say

PRSay

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers.

Financial 131
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Ensuring Ethical Advertising

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. Fortunately, a personal apology can often atone for such individual indiscretions.

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Rise of the Environmental Entrepreneur in an age of Recommerce growth

Agility PR Solutions

In new Europe-based research, Visa reveals that the cost-of-living crisis and impacts of climate change are causing people in the UK to rethink their current purchasing habits and look for more sustainable ways to buy and sell products and services.

Survey 129
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How PR professionals can help with Google’s EEAT

PR Daily

PR has a vital role to play in SEO. The topic of misinformation hit an all-time global high in October this year. Google is super aware of this and recently announced a $13.2 million grant to the International Fact-Checking Network (IFCN), Google’s single largest grant in fact-checking.

Google 132
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why ChatGPT Is Causing Excitement and Raising Alarms

PRSay

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms.

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A Few Closing Thoughts on 2022

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020?

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Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors

Agility PR Solutions

With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

Sports 124
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How to manage negative Glassdoor reviews

PR Daily

Including the all-important question: To respond or not to respond? As the economic downturn mounts, organizations are making headlines every day for announcing large reductions in force (RIFs), and many companies will be cautious with raises and promotions in 2023.

How To 130
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Getting a “Bad Wrap.” All We Want For Christmas is Not To Hear Mariah Carey’s Song

Reputation Us

Happy Holidays, All…From ReputationUs. Wishing everyone a Mariah Carey-free silent night. An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. From the Wall Street Journal. All They Want for Christmas Is to Stop That Mariah Carey Song.

Reddit 85
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#MediaMonday – Kelton Wells

HMA Public Relations

Happy #MediaMonday! Our latest feature comes to us from Kelton Wells, executive producer for PBS Utah and a new board member for the Rocky Mountain Chapter of NATAS. Learn more about Kelton, his career in news, his favorite things to do and more in this post!

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Why PR should be an important element in recruitment

Agility PR Solutions

When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base.