Sat.Aug 21, 2021 - Fri.Aug 27, 2021

5 Benefits Of Interning At A PR Firm

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications.

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Creating Content that Customers want to Consume

Ronn Torossian

A brand needs to think about information that niche audiences want to know. Building an effective content strategy to reach buyers is essential for the success of a business. Content which is easy to consume ultimately leads to greater financial returns.

A Few of Our Favorite Tools for Journalists and Bloggers

Cision

We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier. Media Blog

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

20 essential editing tips

PR Daily

Use these tactics to tighten, brighten and enhance whatever sloppy copy comes your way. Editing is vital to produce great writing. But what’re the best ways to trim, polish and strengthen copy? This list offers essential proofreading tips to whip your work into professional shape: 1. Sleep on it.

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More Trending

Product Rollout PR Planning

Ronn Torossian

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.

Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 130

3 questions to ask before joining the latest social media platform

PR Daily

It might be where all the cool kids go to post memes, but is it really a good fit for your organization’s goals? Many of us entered the PR and marketing industries for some version of a similar reason— above all, we love to connect with other people and find shared, human experiences.

With mega-influencers not yielding results, the ‘everyday influencer’ now reigns supreme

Agility PR Solutions

When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet more engaged audience that a micro-influencer offers?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Auto Makers to be Hit Hard by Declining Chip Production

Ronn Torossian

In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and the industry as a whole is feeling the effects of the pandemic.

3 Mistakes to Avoid When Creating Your Investor Relations Website

Cision

Quick fixes to maximize the impact of your IR website. US Blog

How visual storytelling is changing the way brands earn attention

PR Daily

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start. You eat with your eyes.” . I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact.

New marketing talent report has three words for leadership: Value people more

Agility PR Solutions

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. A while back I was having trouble reaching one reporter for a client.

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Is London the new tech listing hotspot?

PR in High Definition

Last year, we witnessed a rather successful period for investment, seeing the highest amount of global IPO activity in a decade. This flurry continued into 2021, where the UK alone saw more than 50 companies go public, which was more than we saw in the whole of 2020.

59 phrases to help you set boundaries

PR Daily

Preserve your peace of mind with words that create space between you and the conflicts that are common in the modern workplace. Even though most of us communicate for a living, we might find ourselves at a loss for words when it comes to saying no.

4 communication mistakes that could be costing you clients

Agility PR Solutions

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

SEO blunders that can hurt your SERP performance

Axia PR

Improve your website rankings by avoiding search engine optimization mistakes. A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates.

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How a Well Structured Press Release Will Boost Your Business Growth

PR Fuel

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.

SEO 87

How to ensure your email engagement thrives instead of dives

PR Daily

Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment. Corporate communicators have stepped up to become heroes during the pandemic. How can you maintain messaging momentum and keep that career trajectory trending upward?

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5 ways to adapt content marketing in the age of COVID-19

Agility PR Solutions

COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Prowly

You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media!

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9/11 at 20: Not just another anniversary

Muck Rack

9/11 at 20: Not just another anniversary

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3 ways to win the content wars with PESO

PR Daily

Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience. Content silos are crumbling and marketing is making inroads into areas owned by communications.

3 ways digital PR and SEO work together

Agility PR Solutions

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What content works–what what doesn’t–for executives on LinkedIn?

Communications Conversations

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way.

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Muck Rack

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

How to senior leaders can engage junior PR staff

PR Daily

A young PR pro shares why only having your entry-level team members update your media list is missing a bigger opportunity. Consider these do’s and don’ts.

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