Ronn Torossian
APRIL 4, 2016
It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ».
Onclusive
APRIL 4, 2016
I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. And then…no one sees it. To succeed you must get your message in front of the right target audience. It is no longer enough to hope they find it. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience.
Melissa Agnes
APRIL 4, 2016
Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. That’s half a million tweets containing this one hashtag. This doesn’t account for any other tweets using different hashtags, tweets that didn’t use any hashtags, Facebook posts, news articles, blog posts, Instagram posts – or anything else that was published and shared online in the hours
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
APRIL 7, 2016
If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe they’re intrigued by marketing and communications strategy for organizations, or are natural ambassadors and influencers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 7, 2016
When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Why the shift? Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets.
Marketwired
APRIL 8, 2016
[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences. But, working in multicultural teams can also offer many rewards and benefits. Being exposed to different ideas and perspectives not only benefits workplace relationships, but it can also lead to improved productivity and business success.
PRSay
APRIL 4, 2016
Maybe it’s because my beloved Tar Heels are playing in the NCAA championship… Maybe it’s because I now look fondly back on the better part of my college career playing hoops… Maybe it’s because my husband is a high school basketball coach, and we watch a lot of games. I mean, A LOT… Basketball is […].
The Stalwart Blog
APRIL 7, 2016
In honor of PRSA’s Accreditation in Public Relations (APR) month, it’s only fitting that I share my journey to obtaining my APR. Fair warning, it wasn’t pretty. In fact, it was ugly, but I overcame many obstacles, learned many things about myself and now have something that I consider my greatest professional accomplishment. It all started in 2012. I decided that I wanted to obtain my APR.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
APRIL 4, 2016
With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day content challenge? To outmaneuver competitors and reach your audience, you must work with third-party advocates. But it’s not a magic bullet. Even brands that launch influencer programs don’t always find immediate success in reaching new audiences and leading real-time conversations.
Steve Barrett on PR
APRIL 8, 2016
The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.
PR News
APRIL 4, 2016
Have you ever been in a meeting where someone is tuned out, looking down at her phone and nodding her head occasionally to give the impression, however false, that she agrees with what a colleague just said? And has that someone been you? Come on, we’ve all done it – we show up for a… Continued. The post This is the Edge You Need to Get Ahead appeared first on PR News Blog.
Shift Communications
APRIL 6, 2016
Recently, a friend living in Singapore shared an article with me that resonates deeply. Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”. Suffice it to say, I highly encourage you to take the 5-10 minutes necessary to digest Crystal’s thesis.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious:
Reputation Us
APRIL 4, 2016
I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management.
Beyond PR
APRIL 8, 2016
Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. The shifts in the media landscape, even very recently, have been seismic. Newsrooms are cutting budgets and transitioning more focus to digital, social and multimedia. And most reporters will tell you that they are overburdened and overwhelmed, as immediacy is sometimes prized above all else.
Sword and the Script
APRIL 5, 2016
by Frank Strong. Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
APRIL 6, 2016
Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. Now, just because it’s not overly complicated doesn’t mean there isn’t a right and a wrong way of doing it. I’ve been on both sides: I’ve been quoted by the media, and I’ve gotten quotes from people for articles I’ve written. Let me tell you, most people don’t put much attention on the process, and as a result, they don’t get to take advantage of that opportunity of being quoted.
Mark My Words
APRIL 4, 2016
Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here.
Beyond PR
APRIL 5, 2016
Spring is in the air and with the blooming of my garden’s first tulip, I start to daydream about vacation season. Naturally I want to get out of town. But where do I go? What are the latest travel trends? What have my friends planned for their vacations? How can I convince the rest of my family to take the trip I’m dreaming of? While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step.
Stern + Associates
APRIL 8, 2016
When people ask what I do for a career, they usually have follow up questions to my answer of, “I’m an agent at a speaker’s bureau.” So I dive right. The post A Day in the Life of a Stern Speakers Agent appeared first on Stern Strategy Group.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
APRIL 8, 2016
Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll be left behind, struggling to keep up. For breaking news, special events or trending topics, your brand needs to own the conversation and establish authority on the subject. But how? Influencers can put your brand in front of the right audience and help you mobilize them.
Waxing UnLyrical
APRIL 8, 2016
Apart from bringing #allthefeels, is it at all possible for puppies and kittens to give Social PR pros lessons on becoming influential? As the ASPCA marks its 150 th anniversary this Sunday , I couldn’t help but reflect on what I learned during, and after, my time at this extraordinary institution. First, a ride down Henry History Alley. Henry Bergh, the scion of a rich shipbuilding family, founded the American Society for the Prevention of Cruelty to Animals 150 years ago on April 10.
Beyond PR
APRIL 7, 2016
Reaching new audiences is a constant challenge for most brands. And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. But are you missing out by limiting your geographic influence? Expanding your message’s reach beyond your home country’s borders has the potential to unlock a treasure trove of new audiences and future brand enthusiasts.
Stern + Associates
APRIL 8, 2016
When people ask what I do for a career, they usually have follow up questions to my answer of, “I’m an agent at a speaker’s bureau.” So I dive right. The post A Day in the Life of a Stern Speakers Agent appeared first on Stern Strategy Group.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
APRIL 6, 2016
You aren’t the only one competing for your audience’s attention. They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? According to Michael Brito, head of U.S. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention.
Katie Paine's Measurement Blog
APRIL 5, 2016
From our knowledge-loving noggin to yours, we’re back with a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) Impressions Are a Sham: The Path to Better Media Metrics by Tim Marklein This article includes 3 steps to help us all move past impressions. Read More. Why you should […]. The post Got 5 Minutes? Here are 5 Links to Check Out appeared first on Paine Publishing.
Beyond PR
APRIL 4, 2016
To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new managing editor at The New Yorker, an executive editor promotion at National Geographic Magazine, and reviews of four real estate blogs you should be reading.
Expert insights. Personalized for you.
219 
Let's personalize your content