Sat.Apr 02, 2016 - Fri.Apr 08, 2016

Can you really transform your hobby into a business?

Ronn Torossian

It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ». The post Can you really transform your hobby into a business?

A PR Pro’s Guide To Media Start-Ups

ImPRessions - Crenshaw Communications

The savvy public relations team pounces on new media outlets with zeal, looking for the best ways to find placement opportunities. These can range from providing expert quotes to offering up an exec for a profile.

Using Comedy to Enhance Your PR & Communications Skills


I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […]. Musings business skills Comediva comedy Erika Cervantes funny humor improv JW Cheng

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Amazing Facts You Must Know About Facebook Advertising


As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. And then…no one sees it. To succeed you must get your message in front of the right target audience. It is no longer enough to hope they find it.

More Trending

See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

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How to manage a global PR team with effectiveness


[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences.

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3 Facebook Features That Benefit The Media


When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Why the shift?

6 Ways To Grow Earned Media Results In PR

ImPRessions - Crenshaw Communications

A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips for Helping Law Enforcement Position Itself as the Source of Trust and Credibility in a Crisis

Melissa Agnes

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. That’s half a million tweets containing this one hashtag.

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How to Get Started With Twitter’s Curator Platform


[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way.

Is Your Influencer Relations Program Failing?


With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day content challenge? To outmaneuver competitors and reach your audience, you must work with third-party advocates. But it’s not a magic bullet.

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Essential PR lessons from 40 years in communications

PR Daily

In communications, sound advice is invaluable. Four decades of working as a journalist, internal communications executive, external consultant, university instructor and marketer have provided me with countless nuggets of advice from my various mentors.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

by Frank Strong. Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital.

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6 Research-Based Insights About Viral Content


If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

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Timing your press release: 3 schools of thought

PR Daily

It's Friday afternoon around 3 p.m., and you have finally finished the press release that you worked on all week. You have major news regarding your organization, and you've spent time crafting the headline, the lede and the perfect quote.

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The Journey To Earning My APR

The Stalwart Blog

In honor of PRSA’s Accreditation in Public Relations (APR) month, it’s only fitting that I share my journey to obtaining my APR. Fair warning, it wasn’t pretty.

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PR automation: 5 repetitive tasks that are holding you back


The main question to ask yourself when you start your working day is: how will I add value? How will what I do help my business, my clients, and the business of my clients? Unfortunately it isn’t that simple. Everyday mind-numbing tasks get in the way of doing what makes a difference.

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them


Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact.

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8 films for PR and marketing pros

PR Daily

Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot.

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Actually, There’s NOT an Email Blast for That

Shift Communications

Recently, a friend living in Singapore shared an article with me that resonates deeply. Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”.

The Public Relations Punchline: SO WHAT? WHO CARES?

Reputation Us

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications.

3 Factors to Measure During a Crisis


When a crisis hits, it’s easy to assume you’re taking on water. But before you start bailing your brand out, you need to know whether or not your brand is truly sinking. If you react before you have the proper context, you could make the issue worse.

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Expand your business with 5 creativity tactics

PR Daily

With so much PR and marketing advice floating around online, it’s important that you stick to the most essential information. Focusing on “ the essential ” can bring peace of mind—and can help you develop your business. Business growth is not necessarily about getting more of everything.

A PRo is Always in Game Shape


Maybe it’s because my beloved Tar Heels are playing in the NCAA championship… Maybe it’s because I now look fondly back on the better part of my college career playing hoops… Maybe it’s because my husband is a high school basketball coach, and we watch a lot of games.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media.

4 Mistakes That Will Keep You From Being a Resource for a Reporter


Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. Now, just because it’s not overly complicated doesn’t mean there isn’t a right and a wrong way of doing it.

How to optimize your infographic for search

PR Daily

Infographics are a great tool to gain traction for search engine optimization (SEO). Just make sure your infographics (and the pages on which they live) are optimized correctly to ensure you get all the benefits.

The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Literally. Heck, many corporate online newsrooms still DO look like that.

New TrendKite Feature Announcement: On-Demand Dashboards


Last week, you saw us release Suggestions. We designed Suggestions to help abstract away a layer of complexity in media monitoring (speaking in IF, AND, NOT jargon), and evolve into a more human realm of calling things what they are: a company, a competitor, a crisis, an executive. Today, we further streamline media monitoring with the release of on-demand dashboards , that center around your most common questions and needs. Featured Product Updates

5 Tips for Leveraging Influencers in Real Time


Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll be left behind, struggling to keep up. For breaking news, special events or trending topics, your brand needs to own the conversation and establish authority on the subject. But how?

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