Ronn Torossian
APRIL 4, 2016
It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into my profession? You can, but you have to be prepared for the possibility that your passion may not seem like so much fun in the process. It takes a massive amount of money, work and luck to get from this A to this B, but … READ MORE ».
Onclusive
APRIL 4, 2016
I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get to the nitty gritty of comedy and how we can apply it to everyday business […].
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Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. And then…no one sees it. To succeed you must get your message in front of the right target audience. It is no longer enough to hope they find it. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience.
Melissa Agnes
APRIL 4, 2016
Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. That’s half a million tweets containing this one hashtag. This doesn’t account for any other tweets using different hashtags, tweets that didn’t use any hashtags, Facebook posts, news articles, blog posts, Instagram posts – or anything else that was published and shared online in the hours
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
ImPRessions - Crenshaw Communications
APRIL 7, 2016
If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe they’re intrigued by marketing and communications strategy for organizations, or are natural ambassadors and influencers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 7, 2016
When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Why the shift? Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets.
Flack's Revenge
APRIL 7, 2016
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it will be another great event.
ImPRessions - Crenshaw Communications
APRIL 8, 2016
A well-designed public relations campaign can be an asset to any organization. But sometimes the PR team works hard to generate results, then moves on to the next thing. In order to truly optimize the public relations investment, the publicity placements should work as hard as we do. Here are some ways to amplify those hard-earned media outcomes. Promote earned media through paid and direct channels.
Marketwired
APRIL 8, 2016
[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences. But, working in multicultural teams can also offer many rewards and benefits. Being exposed to different ideas and perspectives not only benefits workplace relationships, but it can also lead to improved productivity and business success.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
APRIL 4, 2016
With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day content challenge? To outmaneuver competitors and reach your audience, you must work with third-party advocates. But it’s not a magic bullet. Even brands that launch influencer programs don’t always find immediate success in reaching new audiences and leading real-time conversations.
Rock the Status Quo
APRIL 8, 2016
Storytelling intrigues me. Man has loved to tell–and hear–stories from our earliest days, gathered together over a flickering fire as night falls… Even before fire was discovered. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. I believe it.
PRSay
APRIL 4, 2016
Maybe it’s because my beloved Tar Heels are playing in the NCAA championship… Maybe it’s because I now look fondly back on the better part of my college career playing hoops… Maybe it’s because my husband is a high school basketball coach, and we watch a lot of games. I mean, A LOT… Basketball is […].
Marketwired
APRIL 6, 2016
[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. Enter Twitter Curator – a platform to display tweets, links, and rich media in a way that the entire collection tells one coherent narrative. If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious:
Sword and the Script
APRIL 5, 2016
by Frank Strong. Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).
The Stalwart Blog
APRIL 7, 2016
In honor of PRSA’s Accreditation in Public Relations (APR) month, it’s only fitting that I share my journey to obtaining my APR. Fair warning, it wasn’t pretty. In fact, it was ugly, but I overcame many obstacles, learned many things about myself and now have something that I consider my greatest professional accomplishment. It all started in 2012. I decided that I wanted to obtain my APR.
Steve Barrett on PR
APRIL 8, 2016
The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Cision
APRIL 5, 2016
When a crisis hits, it’s easy to assume you’re taking on water. But before you start bailing your brand out, you need to know whether or not your brand is truly sinking. If you react before you have the proper context, you could make the issue worse. So how can you gauge the true impact of a crisis on your brand? Media intelligence can help you understand the discussion surrounding the crisis so you can determine how best to act – or whether you need to act at all.
PR News
APRIL 4, 2016
Have you ever been in a meeting where someone is tuned out, looking down at her phone and nodding her head occasionally to give the impression, however false, that she agrees with what a colleague just said? And has that someone been you? Come on, we’ve all done it – we show up for a… Continued. The post This is the Edge You Need to Get Ahead appeared first on PR News Blog.
Shift Communications
APRIL 6, 2016
Recently, a friend living in Singapore shared an article with me that resonates deeply. Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”. Suffice it to say, I highly encourage you to take the 5-10 minutes necessary to digest Crystal’s thesis.
Reputation Us
APRIL 4, 2016
I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Cision
APRIL 6, 2016
Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. Now, just because it’s not overly complicated doesn’t mean there isn’t a right and a wrong way of doing it. I’ve been on both sides: I’ve been quoted by the media, and I’ve gotten quotes from people for articles I’ve written. Let me tell you, most people don’t put much attention on the process, and as a result, they don’t get to take advantage of that opportunity of being quoted.
Beyond PR
APRIL 6, 2016
Targeting your media outreach is arguably one of the most important facets of a successful PR program. By not targeting the right contacts, your perfect pitch can fall on deaf ears. To avoid this pitfall and earn media coverage, you must give thought to every media list, tailoring it to the appropriate audience for each story or piece of content you launch.
Mark My Words
APRIL 4, 2016
Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here.
Stern + Associates
APRIL 8, 2016
When people ask what I do for a career, they usually have follow up questions to my answer of, “I’m an agent at a speaker’s bureau.” So I dive right. The post A Day in the Life of a Stern Speakers Agent appeared first on Stern Strategy Group.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Cision
APRIL 8, 2016
Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll be left behind, struggling to keep up. For breaking news, special events or trending topics, your brand needs to own the conversation and establish authority on the subject. But how? Influencers can put your brand in front of the right audience and help you mobilize them.
Beyond PR
APRIL 8, 2016
Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. The shifts in the media landscape, even very recently, have been seismic. Newsrooms are cutting budgets and transitioning more focus to digital, social and multimedia. And most reporters will tell you that they are overburdened and overwhelmed, as immediacy is sometimes prized above all else.
Solo PR Pro
APRIL 5, 2016
Back in 1789, Benjamin Franklin astutely observed, “In this world nothing can be said to be certain, except death and taxes.” This still rings true today, and nobody knows this with more certainty than someone running their own small business. With tax filing deadlines looming for those living in the US (April 18) and Canada (April 30), we’ve compiled a list of helpful tips, reminders and advice for solo and small businesses – both north and south of the border.
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