Sat.Feb 04, 2017 - Fri.Feb 10, 2017

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first?

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out!

Trending Sources

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Super Bowl Ads – Political Commentary or Post-Truth Playbook?

Return on Reputation

Before the kickoff of the Super Bowl last night the internet was already buzzing with conversation about the “Ad Bowl” – from ads that leaked to the Coca-Cola commercial celebrating diversity right before the kickoff.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story.

Film 33

What ‘The Golden Girls’ can teach PR pros

PR Daily

If the phrase, “Thank you for being a friend” evokes music in your head, you’re not alone.

PR Data Insights: How to Benchmark Engagement

AirPR

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth.

Playing the Long Game in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this.

11 logical fallacies to avoid

PR Daily

In a time of fake news, “alternative facts,” Newspeak and attacks on credible journalism, I’ve focused on teaching my kids how to recognize logical fallacies in what they see, hear and read. Logical fallacies are errors in reasoning that weaken arguments.

How the current political environment is impacting Facebook brand marketing

Communications Conversations

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era).

Media 17

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Will Media Coverage Hinder Your Credibility in a Fake News World?

Stern + Associates

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Thought Leadership credibility fake news media strategy reputation

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact.

5 top social media trends to watch in 2017

PR Daily

Social media is always changing. In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. Twitter’s demise. It’s almost time for Twitter to say bye-bye.

RIP CW6 News - More Will Follow

The Stalwart Blog

Most of us have seen the announcement by XETV regarding the end of its English-speaking news programming after March 31. There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. It’s sad in many respects. This is only the beginning.

Local 12

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Show Your Customers Some Love Online This Month

Beyond PR

With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers! Here are a few innovative strategies to show customer appreciation in a digital world. Give Them Some Social Love.

Top Tips To Prioritize PR Spending

ImPRessions - Crenshaw Communications

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

6 social media mistakes that communicators are still making

PR Daily

It seems as though we have been using social media forever. Very few of us can remember when we used our phones exclusively for calling. What did we do before texting and uploading photos of our dining choices?

Influencer marketing continues to throw up challenges for marketers (research)

PR Warrior

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Improve Your Content Marketing with Google Analytics

Solo PR Pro

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Using these metrics you will be able to improve or make recommendations to clients using existing data.

Alternative facts and how it affects PR

Media Bullseye

In the weeks following the election, social media and news outlets exploded with conversations about fake news. This phenomenon, which some said influenced the outcome of the election, presents falsehoods as if they were true news. In recent weeks, a similar concept has emerged.

Keep the love alive: 3 ways to sweeten PR pitches

PR Daily

Media relations is about more than just pitching the press. It’s also about building valuable relationships with reporters. Here are three timely ways to “keep the love alive” with your press contacts this Valentine’s Day and beyond: 1. Practice greater transparency. Fake news isn’t going away. It will continue to hijack headlines, public consciousness and social media feeds this entire year.

How Smart PR Can Extend Your 15 Minutes Of Fame

ImPRessions - Crenshaw Communications

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great.

Brands all over the world are praying that Trump attacks them

Mark My Words

Donald Trump may have only been in office for three weeks, but he’s already started to work his entrepreneurial magic. Taking to Twitter to lambaste Nordstrom for withdrawing his daughter Ivanka’s clothing line, he unleashed an outpouring of consumer love.

How managers should assess PR efforts

Media Bullseye

Public relations itself can be tough to define to someone unfamiliar with the scope of PR.

The most cost-effective way to grow as a communicator in 2017

PR Daily

“There’s no money in the budget.”. Travel is so expensive.”. “I I just don’t have the time.”. These are just a few reasons why many communicators put professional development on the back burner for months—even years.

So, You Want to Win a Reporter’s Heart? Use These Five Tips

Flack Me

Category: Flack Me Summary: Yes, we all know it’s true — journalists and PR pros don’t always get along. While we strive to achieve healthy relationships with reporters, we sometimes miss the mark. That doesn’t mean we can’t work to improve our media relations efforts to try to win over our friends in the journalistic world. The question is, what’s the best way to do this

Brand Beckham will take more than a minor email leak about knighthoods to bring it down.

Mark My Words

No one likes a show-off. Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn empire spanning fashion, music and film, it isn’t a good look to cry out for recognition.