Sat.Feb 04, 2017 - Fri.Feb 10, 2017

Trending Sources

Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips.

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first?

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST. What was it like on the Budweiser brewery floor the day after the Super Bowl? Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue? Corporate activism is on the rise.

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Top Ten Public Relations Research Insights of 2016

IPR

For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics.

Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks.

How To 118

PR Rock Stars: Sun Country’s Brittany Chaffee

Communications Conversations

Young people amaze me sometimes. They’re brave. They’re fierce. And, they take risks that I would have never taken at that age. That kinda describes Brittany Chaffee. Look no further than her Wild Morning project for proof.

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story.

B2B 33

People Love Your Brand, So Why Are Your Testimonials Terrible?

Spin Sucks

Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem.

Brand 75

What ‘The Golden Girls’ can teach PR pros

PR Daily

If the phrase, “Thank you for being a friend” evokes music in your head, you’re not alone.

Why Companies Should Seek #INSTAFAME Right Now

IPR

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact.

The Big Question: What is the Worst PR Advice You’ve Ever Received?

Spin Sucks

Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career. The post The Big Question: What is the Worst PR Advice You’ve Ever Received? appeared first on Spin Sucks. Related Stories The Big Question: Amplify Your PR Success The Big Question: Measure Your 2017 PR Goals What You Need to Know About Instagram Takeovers.

3 steps PR pros must take when a crisis breaks

PR Daily

A PR crisis can spread online to millions within minutes. How your organization responds is crucial. You must stop the bleeding immediately, or the damage can be apocalyptic. Here are tips for recovering from a public catastrophe: 1. Make a public apology.

Playing the Long Game in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

5 Community Management Best Practices

Edelman

Uncategorized best practices community management Edelman Edelman Digital Friday5 hashtag management platforms Nick Leach social culture Social Media

Ask These 15 Questions to Improve Your Buyer’s Journey

Spin Sucks

Laura Petrolino provides 15 questions that will help you improve your buyer's journey and turn more prospects into loyal customers. The post Ask These 15 Questions to Improve Your Buyer’s Journey appeared first on Spin Sucks. Related Stories What Star Wars Teaches Us About Content Marketing and PR Turning Passive Audiences into Brand Evangelists Who is Best to Execute Millennial Marketing? The Answer is Obvious.

5 top social media trends to watch in 2017

PR Daily

Social media is always changing. In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. Twitter’s demise. It’s almost time for Twitter to say bye-bye.

IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

IPR

Gainesville, Fla. Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Grates is a renowned leader in change management communications, employee engagement and corporate strategy execution.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth.

What You Need to Know About Instagram Takeovers

Spin Sucks

What is an Instagram Takeover? Do you use Instagram Takeovers for your brand? Eden Spodek looks at what an Instagram Takeover entails and shares her experience. The post What You Need to Know About Instagram Takeovers appeared first on Spin Sucks.

11 logical fallacies to avoid

PR Daily

In a time of fake news, “alternative facts,” Newspeak and attacks on credible journalism, I’ve focused on teaching my kids how to recognize logical fallacies in what they see, hear and read. Logical fallacies are errors in reasoning that weaken arguments.

Top Ten Public Relations Research Insights of 2016 Infographic

IPR

Top Ten Public Relations Research Insights of 2016 Infographic appeared first on Institute for Public Relations. Research Library

How the current political environment is impacting Facebook brand marketing

Communications Conversations

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era).

Five Painful Solopreneur Business Pitfalls and How to Avoid Them

Spin Sucks

Launching a business as a solopreneur is certainly not easy. In your excitement to hit the ground running with your business idea, you tend to overlook common issues which may affect your business before it can reach the height of success. Michelle Baker shares five of the most common challenges.

6 social media mistakes that communicators are still making

PR Daily

It seems as though we have been using social media forever. Very few of us can remember when we used our phones exclusively for calling. What did we do before texting and uploading photos of our dining choices?

Top Tips To Prioritize PR Spending

ImPRessions - Crenshaw Communications

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

Will Media Coverage Hinder Your Credibility in a Fake News World?

Stern + Associates

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Thought Leadership credibility fake news media strategy reputation