Sat.Feb 04, 2017 - Fri.Feb 10, 2017

PR Data Insights: How to Benchmark Engagement


PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring.

Data 308

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

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Influencer marketing continues to throw up challenges for marketers (research)

PR Warrior

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace.

3 Steps to Engaging Influencers on Social


Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly.

More Trending

The most cost-effective way to grow as a communicator in 2017

PR Daily

“There’s no money in the budget.”. Travel is so expensive.”. “I I just don’t have the time.”. These are just a few reasons why many communicators put professional development on the back burner for months—even years.

Travel 149

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out!

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story.

Top Tips To Prioritize PR Spending

ImPRessions - Crenshaw Communications

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

B2C 165

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 top social media trends to watch in 2017

PR Daily

Social media is always changing. In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of virtual reality, here are just a few things to look for in 2017: 1. Twitter’s demise. It’s almost time for Twitter to say bye-bye.

Trends 143

New eBook: Getting Started with Media Monitoring and Measurement

Media Bullseye

Professionals in the PR, marketing, and communication industries often hear about the importance of integrating media monitoring and measurement into their work.

eBook 119

State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth.

RIP CW6 News - More Will Follow

The Stalwart Blog

Most of us have seen the announcement by XETV regarding the end of its English-speaking news programming after March 31. There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. It’s sad in many respects. This is only the beginning.

Local 98

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 social media mistakes that communicators are still making

PR Daily

It seems as though we have been using social media forever. Very few of us can remember when we used our phones exclusively for calling. What did we do before texting and uploading photos of our dining choices?

47 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

Viral Math for Loop Designers

Doctor Spin

Let’s do some math! Let’s say you post a cat video on YouTube. And your video is obviously really, really funny. To begin with, you reach out across your social networks to get your first 1,000 views.

Viral 83

Show Your Customers Some Love Online This Month

Beyond PR

With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers! Here are a few innovative strategies to show customer appreciation in a digital world. Give Them Some Social Love.

Why culture matters—and how to help yours thrive

PR Daily

Employee retention is rising as employers grow increasingly reluctant to lay off workers in a strong labor market. We seem, at long last, to have recovered from the 2008 economic crash that pushed unemployment rates above Great Depression-era levels. The U.S.

How managers should assess PR efforts

Media Bullseye

Public relations itself can be tough to define to someone unfamiliar with the scope of PR.

Brand Beckham will take more than a minor email leak about knighthoods to bring it down.

Mark My Words

No one likes a show-off. Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn empire spanning fashion, music and film, it isn’t a good look to cry out for recognition.

Playing the Long Game in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this.

In a disaster, should your organization stay off social media?

PR Daily

These dark days we experience together—another school shooting, a terrorist attack nearby or across the country—challenge our collective conscience and our practice as communicators.

The Leadership Lesson from The Super Bowl

PR News

As the Super Bowl went into overtime and the Patriots took the lead and won the Vince Lombardi Trophy, my husband looked over at me and did not say “Wow, that was amazing!” Nor did he say “Pass the chips.” Instead he said, accusingly, “You’re going to blog about this, aren’t you?”

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic


When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience.

Brand 95

PR Rock Stars: Sun Country’s Brittany Chaffee

Communications Conversations

Young people amaze me sometimes. They’re brave. They’re fierce. And, they take risks that I would have never taken at that age. That kinda describes Brittany Chaffee. Look no further than her Wild Morning project for proof.

7 traits of winning marketing leaders

PR Daily

Online marketing takes leadership to stand out. Your company has to set itself apart as an industry leader, and you have to shine as a leader of your marketing team.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. And it’s (obviously) really, really funny. You share it across your social networks and you get your first 1,000 views.

Viral 60

Tom Hiddleston Piece

Mark My Words

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Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The grab bag returns for the first time in 2017. Why the hiatus? Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” Yet, I continue to come across shards of content that either amuse, surprise or teach. As individual content, they don’t necessarily frame a post.more.

7 organizations that are rocking it on Snapchat

PR Daily

Some brands may steer clear of Snapchat because it's more popular with a younger demographic , but that hasn't stopped countless other brands and marketing execs from jumping on board.

How the current political environment is impacting Facebook brand marketing

Communications Conversations

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era).