Sat.Feb 04, 2017 - Fri.Feb 10, 2017

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First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

Deirdre Breakenridge

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.

Publicity 292
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PR Data Insights: How to Benchmark Engagement

Onclusive

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring. In fact, PR may be the last business function […].

Data 239
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3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers.

Pitching 196
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Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Why? Tune in to this week’s #crisisready video to find out! How are you going about changing this dated mindset within your organization?

Crisis 159
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score.

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Spicer: An impossible job

Steve Barrett on PR

White House Press Secretary Sean Spicer has found himself one of the most recognized people on the planet after last weekend's Saturday Night Live - no matter how funny the sketch was, it can't be good for Spicer or the perception of public relations.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth. Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

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Top Tips To Prioritize PR Spending

ImPRessions - Crenshaw Communications

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes.

Analytics 131
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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story. The vast majority of B2B content centers on features, functions and benefits. Much of this stuff is written to please executives rather than reach or inspire an audience.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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RIP CW6 News - More Will Follow

The Stalwart Blog

Most of us have seen the announcement by XETV regarding the end of its English-speaking news programming after March 31. There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. It’s sad in many respects. This is only the beginning. Other stations will follow suit over the next decade. Here’s why.

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Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

5W PR

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience. More importantly, you’ll be reaching that target audience more effectively than you would be with a traditional marketing campaign.

Brand 79
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PR Rock Stars: Sun Country’s Brittany Chaffee

Communications Conversations

Young people amaze me sometimes. They’re brave. They’re fierce. And, they take risks that I would have never taken at that age. That kinda describes Brittany Chaffee. Look no further than her Wild Morning project for proof. Nowadays, she’s over at Sun Country honing her craft in the marketing world. But, this is one interesting woman.

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Show Your Customers Some Love Online This Month

Beyond PR

With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers! Here are a few innovative strategies to show customer appreciation in a digital world. 1. Give Them Some Social Love. If you’re connected to your customers on social media , make it a point to share their content, respond to their comments, and thank them when they share yours.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Will Media Coverage Hinder Your Credibility in a Fake News World?

Stern + Associates

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group.

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Brand Beckham will take more than a minor email leak about knighthoods to bring it down.

Mark My Words

No one likes a show-off. Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn empire spanning fashion, music and film, it isn’t a good look to cry out for recognition. Yet any obituary of Brand Beckham in light of the email leak is staggeringly premature. If the brand were a publically listed company its share price would be having more a wobble than a tumble.

Brand 60
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How the current political environment is impacting Facebook brand marketing

Communications Conversations

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era). And that’s great to see. Except if you’re a brand marketer.

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Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The grab bag returns for the first time in 2017. Why the hiatus? Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” Yet, I continue to come across shards of content that either amuse, surprise or teach.

Agency 60
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Leadership Lesson from The Super Bowl

PR News

As the Super Bowl went into overtime and the Patriots took the lead and won the Vince Lombardi Trophy, my husband looked over at me and did not say “Wow, that was amazing!” Nor did he say “Pass the chips.” Instead he said, accusingly, “You’re going to blog about this, aren’t you?” Too obvious a… Continued. The post The Leadership Lesson from The Super Bowl appeared first on PR News Blog.

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Guardian on Richard Branson

Mark My Words

https://www.theguardian.com/us-news/2017/feb/08/barack-obama-richard-branson-kitesurfing-trip-necker-island.

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How Your Content Marketing Strategy Can Benefit From These SlideShare Best Practices

Stern + Associates

If you’re not using SlideShare, you’re missing out. A global hub of professional content, it offers terrific potential to boost your brand’s B2B content marketing strategy and social media efforts. The post How Your Content Marketing Strategy Can Benefit From These SlideShare Best Practices appeared first on Stern Strategy Group.

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Playing the Long Game in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Chat Recap: Alternative Facts, Investing In Your Business, & More

Solo PR Pro

On the first Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On February 8, 2017 we weighed in with opinions and insight on the following topics of interest: How do you make sure clients remember all of the services you offer?

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19 Event Marketing Speakers to Watch at MPI Potomac #MACE17

wiredPRworks

Today I’m excited to share two #MACE17 presentations – and to invite you to join us live and online!! What is MACE!? A gathering of the most prominent meeting and event planners in the country at one of the most newsworthy cities in the world. Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! [Mid Atlantic Conference and Expo] takes place on February 22-23.

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Talk Sport Radio Interview

Mark My Words

[link]. Click 15:30-16:00, from there its 6:10 – 13:05.

Radio 60
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How Smart PR Can Extend Your 15 Minutes Of Fame

ImPRessions - Crenshaw Communications

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging key sections of Trump’s immigration executive order and is enjoying national media attention that he probably never anticipated.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Improve Your Content Marketing with Google Analytics

Solo PR Pro

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Using these metrics you will be able to improve or make recommendations to clients using existing data.

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BBC Radio 5 interview

Mark My Words

[link] 9.44 – 20.08.

Radio 60
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Tom Hiddleston Piece

Mark My Words

[link].

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