Sat.Apr 10, 2021 - Fri.Apr 16, 2021

Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space.

B2B 215
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Brands: Loved or Left

Ronn Torossian

When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO.

Brand 195

How to use TikTok in your content strategy and prove ROI

PR Daily

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Challenges of the Modern Journalist – Insights from Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges? media relations

Survey 252

More Trending

Leading by Giving the Third Degree

Ronn Torossian

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. The creators of “Sesame Street” knew that the Muppet chickens were always good for a laugh. Apparently, the show had a rule of thumb : “When in doubt, throw a chicken.”.

7 Insider Tips for Building Better Relationships With the Media

Cision

Lessons from Cision's 2021 State of the Media report. US Blog

Report 195

How cold outreach has changed—and what works today

Agility PR Solutions

Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Marketing mistakes in working with social media in B2B

Awario

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them

B2B 120

5 proven ways to boost creativity to solve tough problems

PR Daily

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges. Are you creative? Unless you paint masterpieces in your free time or spend your days figuring out how to get humans to Mars, it can be tempting to say “no.”.

3 Stress Management Tips for Journalists

Cision

April is Stress Awareness Month. Here are a few tips for journalists looking to manage their raised stress levels. Media Blog

Influencer marketing in a post-COVID world—key trends to watch

Agility PR Solutions

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

14 Views on When a Company Should Speak Out About a Social Issue Today

PRSay

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

3 tips for building better relationships with reporters

PR Daily

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource. To have real success in the world of media relations, it’s essential to pay attention to a timeless classic: building relationships.

Report 156

UK Media Moves including The Guardian, OK!, ITV News and more

Cision

John Collingridge to join The Guardian as Head of Business; Rachel McGrath has joined OK! as Deputy Digital Director; Matt Williams appointed Executive Digital Editor for ITV News. Media Blog

Media 156

3 steps for running an effective blogger outreach campaign

Agility PR Solutions

Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and lead generation.

Brand 111

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

HMA Public Relations

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business. Featured PR Toolkit community relations copper state of mind podcast

How to measure your organizational authenticity

PR Daily

Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.

UK Media Moves including The Economist, The Independent, Insider and more

Cision

The Economist appoints Vinjeru Mkandawire as Global Property Correspondent; Steph Cockroft is the new Indy100 Editor as Sirena Bergman becomes Digital Culture Editor at Insider UK. Media Blog

Media 156

How Burger King flame-broiled its reputation with purposeful miscommunication

Agility PR Solutions

During its International Women’s Day campaign, Burger King UK landed in news headlines because of the company’s interesting and controversial marketing campaign choice.

Business Acumen Is Imperative for Our Profession

Culpwrit

By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students.

Ragan and PR Daily announces Top Places to Work, Class of 2021

PR Daily

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.

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Why social media job descriptions and roles need to change in 2021

Communications Conversations

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that.

PR 101 in 2021: Life in a changing public relations landscape

Agility PR Solutions

As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers.

How the APR Changed My Future

PRSay

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org.

A wonderful bundle of guidance for enduring editorial excellence

PR Daily

Grab a career’s worth of advice from a slew of accomplished writers, editors and storytellers.

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Friday Roundup: Media Moves at Vox, NPR & Politico, TeenVOGUE Names Executive Editor

Cision

Brian A. Anderson joins Vox, Andrea Hsu promoted at NPR, and more. Media Blog

Media 120

Which brands speak your language? 5 ways to make your marketing more personalized

Agility PR Solutions

Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires.

Upgrade your social media with Emily Barrett | On Top of PR podcast

Axia PR

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Guest: Our episode guest is Emily Barrett, social media specialist at Axia Public Relations.