Sat.Oct 16, 2021 - Fri.Oct 22, 2021

How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this?

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What Do Financial Earnings and Comic Books Have in Common? | Business Wire Blog

Business Wire

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. Investors previously placed stock orders with brokers, but now they can buy and sell stocks on their own via online trading platforms such as E*TRADE and TD Ameritrade or mobile apps like Robinhood.

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4 (More) Expert Tips for Measuring the Impact of PR

Cision

Answers to your pressing questions about media monitoring and PR measurement. PR Measurement

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR Strategies for New Businesses

Ronn Torossian

Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.

More Trending

Check out our New Podcast: PR, Done & Doner

Flack's Revenge

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time.

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7 actionable social video stats that will influence your social marketing strategy

Agility PR Solutions

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle.

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7 Takeaways from State of the Press Release LIVE

Cision

Learn how experts use press releases to build and manage their brands. PR Strategy

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Why leaders must erase the stigma against taking time off

PR Daily

Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. If you want to get free publicity right now, you want to be newsjacking. .

How are brands responding to the acceleration of e-commerce? Sadly, not with better CX

Agility PR Solutions

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX.

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Five ways Succession’s Cousin Greg could use NewsWhip for media monitoring

NewsWhip

Feature Image: Succession, by Trusted Reviews , licensed under CC BY-NC-ND 4.0. The season three opener of HBO’s smash-hit succession on Sunday night wasted no time in picking up right where it left off two years ago. .

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How to win over skeptical Gen Z audiences on social media

PR Daily

Young consumers are ready to dump your brand if it’s not authentic, relevant and trustworthy. Here are three rules for reaching out on social platforms. Consumers have been building relationships with brands for years, but there’s just something different about Generation Z. .

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Zipped Me on FOX

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out.

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4 tips for successful mobile PR campaigns

Agility PR Solutions

The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users.

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UK Media Moves including The Times, ITV News, The Sun and more

Cision

Johanna Noble has joined The Times & Sunday Times as Editor of Times Money Mentor; Carly Bishop now Head of Planning for ITV News; Felicity Cross appointed Deputy TV Editor at The Sun. Media Blog

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How to thwart procrastination and start writing freely

PR Daily

Heed this timeless advice to get unstuck and start splashing ideas onto the page. Everyone who writes for a living knows all too well how nefarious procrastination is. Every day is a battle of will: “I’m going to finish my story. But lemme just see what all the “Squid Game” fuss is about first.”. “I

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Simplify Your Life

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor.

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Why healthcare PR agencies should require the COVID-19 vaccine

Agility PR Solutions

Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine requirements.

11 Entertainment News Sites That Top the Charts

Cision

Each month we highlight several news sites under a timely category. Here are some of our favorites for music and entertainment news. Media Blog

7 communications lessons from air travel mask rules

PR Daily

A PR pro reflects on her recent travel and how messages about masks are being delivered and received as the COVID-19 pandemic lingers. I’ve traveled on commercial airlines seven of the last eight weeks. I’ve been in large-market airports and smaller markets with regional service.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Is the Press Release Dead? No Way

Culpwrit

A professor friend from the west coast last week lamented the fact his college stopped teaching press release writing, claiming such news conveyance is outdated and no longer relevant in the current digital age.

New study offers clearer picture of critical holiday shopping season—will your brand thrive?

Agility PR Solutions

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

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UK Media Moves including The Guardian, The Independent, Metro.co.uk and more

Cision

New role for The Guardian's Mark Brown; Laura Hampson commences role as Deputy Lifestyle Editor at The Independent; Rachael O’Connor now Entertainment Reporter for Metro.co.uk. Media Blog

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Mars Wrigley’s Allyson Park shares top skills for rising comms pros

PR Daily

The global vice president and mother offers advice for aspiring leaders to build their careers. What is the path for aspiring communicators to rise to the top of the profession? “I

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 Tips for (Re)connecting with Journalists in the New Normal

Prowly

Yes, it is cliché to talk about how COVID has changed everything about the way we do business these days but, well, it really has changed everything. Just ask any PR pro.

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Making content count: How communicators use content experience platforms to engage buyers

Agility PR Solutions

Communicators are getting a big chunk of the job done with their content, but many are failing at the most critical content function.

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Media Moves at Entertainment Weekly, Forbes & Fortune, The New York Times Announces Multiple New Hires

Cision

Joshua Rothkopf joins EW, NY Times added three cooking columnists, and more. Media Blog

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