Sat.Dec 26, 2020 - Fri.Jan 01, 2021

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact.


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An Executive’s Guide to Building & Managing a Communications Department


In many organizations, a major fragmentation exists between the communications department and executive leadership.

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY. It’s New Year’s Eve, and we’ve run out the clock on another year.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Greater Success with Conversions

Ronn Torossian

Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broken by the ability to convert. In fact, for the season through this October, the NFL had seen more two-point conversion attempts ever in its 100-year history.

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Cision's Top 5 Resources of 2020


Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020. Best Practices

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months. via GIPHY. How will you be marking the end of this year?

B2B Lead Generation

Ronn Torossian

What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. In the U.S.,

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Breaking into the PR industry with Colin Wylie | On Top of PR podcast

Axia PR

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie. Guest: Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 brands that pulled off PR miracles in an uncertain year

Muck Rack

7 brands that pulled off PR miracles in an uncertain year

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PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months. via GIPHY.

The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.

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Be Your Own Boss: 6 Business Ideas for 2021


The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Upcoming Customer Behavior Trends for PR Professionals


As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself?

How Estes PR uses Muck Rack to achieve PR goals

Muck Rack

How Estes PR uses Muck Rack to achieve PR goals


How Much Does a Typical Press Release Cost?

PR Fuel

Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service.

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Better ROI? Free Press Release Distribution or Paid PR Media


In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept stating that any PR is good PR , but these days, that has changed.

How to Create Compelling Thought Leadership Content for PR?


Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise.

Pixar’s Soul’s message resonates in “hustle-driven” PR industry

Communications Conversations

Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint. Like many of the other Pixar movies before it, this one was all about the story–and the messages. For both old and young viewers.

PR Maven® Podcast | December 2020 Wrap-Up

Maine PR Maven

Nancy discusses career success, making your website last, living life to its fullest, positivity and building connections from a young age. The post PR Maven® Podcast | December 2020 Wrap-Up appeared first on | The PR Maven. Podcast


Out Of the Box Marketing


The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have.

My 2020 annual review

Doctor Spin

Time for my 2020 annual review. In this post, I’ll do my best to answer these three questions: 1. What went well this year? What didn’t go so well this year? What am I working toward? Here we go: 1. What went well this year? 52 blog posts.

PR Daily’s top stories of 2020: Nos. 21-30

PR Daily

2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out. via GIPHY. It’s almost a new year, and for many of us that first day of 2021 can’t come soon enough.

A Closer Look at 2020: Our Most Popular Posts of the Year

B2B PR Sense

Who else is so ready for 2020 to be over? I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts. Looking back on the last year, we covered such topics as personal branding, social media, and content marketing.

The Top 6 Skills Every Copywriter Should Have

Flack Me

Category: Flack Me Summary: How should copywriters adapt in 2020 and going forward? Here are the top six must-have copywriting skills to have today and tomorrow