Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981.

Social Media 212

Social Media Strategy Media Brand 212

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact.

Pitching 201

Pitching Local Interviews Print 201

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership.

Communications 195

Communications Financial Corporate Leadership 195

PR Daily

DECEMBER 31, 2020

The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY. It’s New Year’s Eve, and we’ve run out the clock on another year.

How To 133

How To Strategy Crisis Communications Content Marketing 133

Advertisement

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Ronn Torossian

DECEMBER 31, 2020

Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broken by the ability to convert. In fact, for the season through this October, the NFL had seen more two-point conversion attempts ever in its 100-year history.

Marketing 195

Marketing Agency Strategy 195

Cision

DECEMBER 29, 2020

Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020. Best Practices

Resources 156

Resources 156

PR Daily

DECEMBER 30, 2020

There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months. via GIPHY. How will you be marking the end of this year?

Journalism 104

Journalism Trends Consumer Twitter 104

Ronn Torossian

DECEMBER 29, 2020

What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. In the U.S.,

B2B 195

B2B B2C Data Report 195

Axia PR

DECEMBER 29, 2020

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie. Guest: Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union.

Industry 99

Industry How To Marketing 99

Advertisement

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Muck Rack

DECEMBER 29, 2020

7 brands that pulled off PR miracles in an uncertain year

Brand 140

Brand Branding 140

PR Daily

DECEMBER 28, 2020

The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months. via GIPHY.

Journalism 99

Journalism Brand Branding Trends 99

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.

SEO 98

SEO Software Resources Newspapers 98

Culpwrit

DECEMBER 29, 2020

The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts.

Training 73

Training Industry 73

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Prowly

DECEMBER 30, 2020

As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself?

Enterprise 98

Enterprise Trends Strategy Company 98

Muck Rack

DECEMBER 30, 2020

How Estes PR uses Muck Rack to achieve PR goals

91

91

PR Fuel

DECEMBER 29, 2020

Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service.

Radio 61

Radio Newspapers Local Financial 61

5W PR

DECEMBER 31, 2020

In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept stating that any PR is good PR , but these days, that has changed.

Agency 85

Agency Pitching Analytics Measurement 85

Prowly

DECEMBER 28, 2020

Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise.

Leadership 86

Leadership Brand Branding How To 86

Communications Conversations

DECEMBER 29, 2020

Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint. Like many of the other Pixar movies before it, this one was all about the story–and the messages. For both old and young viewers.

Industry 83

Industry Conference Creativity Sports 83

Maine PR Maven

DECEMBER 31, 2020

Nancy discusses career success, making your website last, living life to its fullest, positivity and building connections from a young age. The post PR Maven® Podcast | December 2020 Wrap-Up appeared first on | The PR Maven. Podcast

78

78

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have.

Consumer 85

Consumer Survey Marketing Small Business 85

Doctor Spin

JANUARY 1, 2021

Time for my 2020 annual review. In this post, I’ll do my best to answer these three questions: 1. What went well this year? What didn’t go so well this year? What am I working toward? Here we go: 1. What went well this year? 52 blog posts.

Writing 52

Writing Creativity Web Training 52

PR Daily

DECEMBER 29, 2020

2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out. via GIPHY. It’s almost a new year, and for many of us that first day of 2021 can’t come soon enough.

Infographics 101

Infographics Interviews Marketing Report 101

B2B PR Sense

DECEMBER 31, 2020

Who else is so ready for 2020 to be over? I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts. Looking back on the last year, we covered such topics as personal branding, social media, and content marketing.

LinkedIn 33

LinkedIn Content Marketing Social Media B2B 33

Flack Me

DECEMBER 28, 2020

Category: Flack Me Summary: How should copywriters adapt in 2020 and going forward? Here are the top six must-have copywriting skills to have today and tomorrow

28

28