Onclusive
NOVEMBER 4, 2021
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.
Ronn Torossian
NOVEMBER 5, 2021
Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof. Although this is an old marketing concept, the popularity of social media platforms, the importance […].
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Business Wire
NOVEMBER 2, 2021
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform. It’s knowing what journalists want, when they want it, and how they want to receive it.
The Resolution Blog
NOVEMBER 4, 2021
We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for […]. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
NOVEMBER 3, 2021
Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listeni
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
NOVEMBER 4, 2021
Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press? Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.
The Resolution Blog
NOVEMBER 3, 2021
In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website? A CPM of $80 means that […]. The post Putting a $ value on the efficiency of your PR work.
PR for Anyone
NOVEMBER 3, 2021
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media.
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2021
In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
NOVEMBER 3, 2021
Press releases that focused on ESG stood out from the crowd this month.
Agility PR Solutions
NOVEMBER 2, 2021
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US. This year’s annual survey and resulting RSW/US 2021 Agency New Business Report […].
The Resolution Blog
NOVEMBER 4, 2021
In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, […]. The post How a PR infographic secured an NBA player a $64million deal appeared first on PR Resolution — by CoverageBook.
PRSay
NOVEMBER 5, 2021
PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political co
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
NOVEMBER 5, 2021
Lorraine Forte returns to the Chicago Sun-Times, Lauren Saks, Reena Flores have new positions at The Post, and more.
Agility PR Solutions
NOVEMBER 3, 2021
Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a robust hybrid events platform is necessary to yield financial dividends. According to the […].
PR for Anyone
NOVEMBER 5, 2021
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for sellers, they are going to check you out on Google before they work with you. What happens when someone Googles you?
Communications Conversations
NOVEMBER 5, 2021
Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is it was a complete throwaway post. Something I wrote “hot” and just reacted to as I saw the news in my feed that Sara Blakely had just given ALL her employees two first-class tickets to anywhere in the world and $10,000. Here’s the full post.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
NOVEMBER 4, 2021
Charlotte Tobitt has been promoted to UK Editor at Press Gazette; new role for Hannah Osborne at Newsweek; Paul Jones to move from Newsquest to Archant.
Agility PR Solutions
NOVEMBER 1, 2021
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value, affirms new research from comms giant Edelman. The firm announced […].
PR for Anyone
NOVEMBER 4, 2021
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Sometimes the best way to really get how a system works is to see it in action. On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media.
Critical Mention
NOVEMBER 2, 2021
Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If negative reviews are responded to appropriately, they actually have the potential to spin-off into positive results for your business. Demonstrate your care with timeliness.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
NOVEMBER 2, 2021
Lewis Knight has joined the Radio Times as Trends Editor; James Temperton is made Deputy Editor, UK at WIRED; Sophie Smith promoted to Senior Reporter at Pensions Age.
Agility PR Solutions
NOVEMBER 1, 2021
Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately distinguish you from competitors. The aim of doing so is for customers to […]. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions.
PR for Anyone
NOVEMBER 3, 2021
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. When pitching the media, or even sitting in a listing appointment, what makes you stand out? What makes you the peanut butter fudge mocha flavor of ice cream versus the usual, average vanilla? Most people like vanilla. Vanilla is easy.
Stephen Waddington
NOVEMBER 1, 2021
Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
NOVEMBER 4, 2021
Treat yourself before the holidays and register for one of these unique trainings and discussions for media.
Agility PR Solutions
OCTOBER 31, 2021
No matter how big or small your business is, at some point, you’re going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It’s often the result of poor planning and can be caused by everything from an accident to a scandal. […]. The post Recovering from a PR nightmare: 11 steps brands and businesses can take appeared first on Agility PR Solutions.
PR for Anyone
NOVEMBER 3, 2021
Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). You don’t need to hire a big fancy PR firm.
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