Sat.Oct 30, 2021 - Fri.Nov 05, 2021

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros | Business Wire Blog

Business Wire

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press?

Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.

Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis?

Putting a $ value on the efficiency of your PR work. And comparing with advertising channels.

The Resolution Blog

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website?

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats.

The 5 Most Impressive Press Releases from October

Cision

Press releases that focused on ESG stood out from the crowd this month. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 ways marketers and digital PR pros can earn the trust of journalists

PR Daily

Consider these tips for building relationships with editorial gatekeepers. Nearly everyone these days wants media coverage for their brand, whether a company feature or a story about their original research.

Comms client retention: Existing client growth a positive this year, but 2022 warning signs exist

Agility PR Solutions

Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.

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Do You Stand Out Online?

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Before you work with anyone, what do you do? It’s very likely that you Google that person or company.

Media Moves at Chicago Sun-Times & The Washington Post, Allure Welcomes Beauty and Wellness Editor

Cision

Lorraine Forte returns to the Chicago Sun-Times, Lauren Saks, Reena Flores have new positions at The Post, and more. Media Blog

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 guidelines for keeping your remote PR team focused

PR Daily

Consider these tips for collaboration and remote connection. A study published in the European Journal of Social Psychology found that it between 18 and 254 days to form a new habit.

Why engagement must be the top priority for events in 2022

Agility PR Solutions

Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a robust hybrid events platform is necessary to yield financial dividends.

PR Campaign Examples

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Sometimes the best way to really get how a system works is to see it in action.

How Cristiano Ronaldo’s brand partnerships influence customers

NewsWhip

Cristiano Ronaldo is a household name, and to many he’s considered one of the greatest soccer players of all time.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

What’s working and what’s next for influencer marketing

PR Daily

From nano-influencers to big celebrities, this free webinar offers tips on how to pick the right partner for your brand. Influencer marketing is ever-changing. As new platforms emerge and new stars break onto the digital scene, brands must quickly adapt to the latest trends.

Edelman explores how COVID, disruption, geopolitics have increased C-Suite reliance on communications

Agility PR Solutions

In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value, affirms new research from comms giant Edelman.

Pitching the Local Media – Tips from the Pros

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media.

What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. The funny thing is it was a complete throwaway post.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to become a better mentor to young PR pros

PR Daily

Ketchum’s Myreete Stanforth shares lessons from helping to develop the next generation of PR talent. Mentorship has become an important topic for the PR industry in recent years.

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3 things for PR pros to weigh when evaluating new commtech tools

Agility PR Solutions

PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years.

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Don’t Be Vanilla!

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. When pitching the media, or even sitting in a listing appointment, what makes you stand out?

UK Media Moves including Newsweek, Press Gazette, Archant and more

Cision

Charlotte Tobitt has been promoted to UK Editor at Press Gazette; new role for Hannah Osborne at Newsweek; Paul Jones to move from Newsquest to Archant. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to analyze your internal comms strategy

PR Daily

Move beyond programs and platforms with this free webinar from Staffbase about proving your value to the organization and earning a seat at the leadership table. After 19+ months of disruption, crisis and resilience, internal comms has never had more value for the organization.

4 clever ways to increase brand awareness

Agility PR Solutions

Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately distinguish you from competitors.

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Public Relations Skills

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE.