Sat.Jun 12, 2021 - Fri.Jun 18, 2021

article thumbnail

MSL and Onclusive Announce Global PR Attribution™ Partnership

Onclusive

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide. The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial in

Groups 370
article thumbnail

How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions.

How To 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving Growth Through Promotion for Small Businesses

Ronn Torossian

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget. Company Website Before companies are able to think about the ways they can market […].

article thumbnail

PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions and my answers.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics.

Analytics 195

More Trending

article thumbnail

How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape

Prowly

Running a business in 2021 requires a lot more alignment of strategy than in years past. Many companies are recovering from the pandemic and are in need of strategies that create revenue. One of our main drivers for revenue at Calendar has been owning areas of our digital landscape through good PR and SEO. Understanding how […]. The post How Adding an SEO PR Strategy Will Help You Own Your Digital Landscape appeared first on Prowly Magazine.

SEO 197
article thumbnail

A Guide to Pride Without Pandering

PRSay

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Why? Well, COVID-19 of course. And we have a new President and new leadership in Congress. And we’ve experienced a year of attention to the realities of life for people of color and LGBTQ people like no other in recent history.

Employee 201
article thumbnail

10 social media statistics that will blow your mind

Agility PR Solutions

Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial opportunities. Fast forward to the present, social media sites have transformed into indispensable sales generation tools.

article thumbnail

UK Media Moves including the Daily Mirror, FTAdviser, Bauer Media and more

Cision

Rachel Wearmouth joins the Daily Mirror as Senior Political Correspondent; Ruby Hinchliffe is now Reporter for FTAdviser; Lucy Blackwell returns to role at Bauer Media.

Media 178
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Number One Way to Stand Out

PR for Anyone

What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field. When you are captivating, you attract new customers and clients because you draw people in. Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a

Energy 130
article thumbnail

Press conferences: It’s complicated

Steve Barrett on PR

From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.

article thumbnail

5 practical tips to kickstart your marketing career

Agility PR Solutions

Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of agencies offering marketing support, all of which require marketing professionals to provide their services.

Marketing 168
article thumbnail

UK Media Moves including Channel 4, Mark Allen Group, Thomson Reuters Foundation and more

Cision

Channel 4 appoints Mel Bezalel as Commissioning Editor for E4; Mark Allen Group acquires several Elsevier titles; Yasir Khan appointed Editor-in-Chief of TRF.

Groups 156
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Within the talk I asserted that when creating digital PR content (or content that’s designed to get links and coverage from journalists), in one way or another we’re all under much the

article thumbnail

Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. In the wake the recent social justice issues and the advancement toward diversity, equity and inclusion (DEI) that our country has witnessed over the last several months, many credit union leaders we partner with have been faced with complicated decisions.

article thumbnail

How effective is email marketing in 2021? Trends to watch

Agility PR Solutions

Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to the four walls of an office, e-commerce is […]. The post How effective is email marketing in 2021?

Trends 166
article thumbnail

AP Style Rules for LGBTQ+, Royalty, the Economy, and More

Cision

Our latest roundup of timely AP Style rules and reminders features rules for writing about disabilities, how to use hyphens, and more.

Writing 156
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Fashion PR Guide to Grow A Recognizable, Beloved Brand

Prowly

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. Whether handling fashion PR in-house or working at an external fashion public relations agency, there are some ways to ensure that your campaign is as successful as possible. Let’s start from the basics, though: What […].

Fashion 118
article thumbnail

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things.

Survey 117
article thumbnail

5 blogging SEO tips to help increase your readership

Agility PR Solutions

Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent findings show that globally, around 410 million people visit blogs every month. More importantly, businesses […].

SEO 162
article thumbnail

Media Moves at The Hollywood Reporter & Adweek, POLITICO Adds Two FDA Reporters

Cision

J. Clara Chan joins THR, Catie Keck new at TheVerge, and more.

Report 156
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

5 Tips for Managing Your Time as a Solo PR Pro

Solo PR Pro

At long last, you’ve achieved the ultimate dream: working for yourself. You're a solo PR pro now! Finally, you have almost complete control over your career. You can choose when you work, where you work from, the types of projects you do and your ideal client profile. But being your own boss is far from easy. Once you’re set free, time management can become quite difficult.

Meeting 123
article thumbnail

Five smart integrations to add to your website

Axia PR

To make a website prominent in SERPs, it is important to have useful website integrations that can improve visitors’ experiences. You understand the importance of an online presence. You have created a website, and it has unique content and good quality pictures with important information about your company, but is it enough? Does a website require anything else apart from relevant content?

Company 117
article thumbnail

Authenticity gap: Brands are failing on nearly half of what consumers expect from them

Agility PR Solutions

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball. The firm’s newly released 2021 Authenticity Gap study examines the actions brands need to […].

Consumer 156
article thumbnail

Imagine Procurement Shaking Down a Heart Surgeon

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.”.more.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Summer Reading: PR Women with Influence

Culpwrit

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my […]. The post Summer Reading: PR Women with Influence appeared first on culpwrit.

Writing 110
article thumbnail

AMEC Summit 2021: Planning, Purpose, Proof

Cision

Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021.

article thumbnail

6 top ways to get busy journalists to cover your brand

Agility PR Solutions

In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 154