Sat.Jun 12, 2021 - Fri.Jun 18, 2021

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Driving Growth Through Promotion for Small Businesses

Ronn Torossian

Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big marketing budget.

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How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it.

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The Number One Way to Stand Out

PR for Anyone

What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

MSL and Onclusive Announce Global PR Attribution™ Partnership

Onclusive

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

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More Trending

Anne Marie Squeo explains the intrinsic link between crisis and comms

PR Daily

The veteran communicator and member of the 2021 Hall of Fame class shares how she sees the role of the communicator changing in the last year. The post Anne Marie Squeo explains the intrinsic link between crisis and comms appeared first on PR Daily.

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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences.

5 steps for building a high-converting email marketing funnel

Agility PR Solutions

It’s a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect’s journey.

UK Media Moves including the Daily Mirror, FTAdviser, Bauer Media and more

Cision

Rachel Wearmouth joins the Daily Mirror as Senior Political Correspondent; Ruby Hinchliffe is now Reporter for FTAdviser; Lucy Blackwell returns to role at Bauer Media. Media Blog

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to be inclusive on social media

PR Daily

Download our new guide to ensure your social posts align with diversity, equity and inclusion. Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification.

10 social media statistics that will blow your mind

Agility PR Solutions

Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial opportunities.

Media Moves at The Hollywood Reporter & Adweek, POLITICO Adds Two FDA Reporters

Cision

Clara Chan joins THR, Catie Keck new at TheVerge, and more. Media Blog

Report 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. Organizations that want to stay relevant and respected must embrace inclusivity.

Full Lives Need Bucket Lists

Culpwrit

Until this week, I never thought much about the importance of bucket lists. I’m now working on my own bucket list after attending the funeral yesterday of my amazing sister-in-law, Judy Ann Culp. My older brother Earl wisely married her 56 years ago.

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5 blogging SEO tips to help increase your readership

Agility PR Solutions

Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium.

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AP Style Rules for LGBTQ+, Royalty, the Economy, and More

Cision

Our latest roundup of timely AP Style rules and reminders features rules for writing about disabilities, how to use hyphens, and more. Media Blog

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How employers can foster clarity and confidence in return-to-office plans

PR Daily

As the companies look to bring their workers back to the office, communications will play a crucial role. With an increasing number of Americans getting vaccinated and many cities easing their social distancing guidelines, more businesses are announcing plans for employees to return to the office.

Imagine Procurement Shaking Down a Heart Surgeon

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

5 practical tips to kickstart your marketing career

Agility PR Solutions

Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers.

UK Media Moves including Channel 4, Mark Allen Group, Thomson Reuters Foundation and more

Cision

Channel 4 appoints Mel Bezalel as Commissioning Editor for E4; Mark Allen Group acquires several Elsevier titles; Yasir Khan appointed Editor-in-Chief of TRF. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.

Naomi Osaka’s struggles: Destigmatizing mental health in professional sports

NewsWhip

Naomi Osaka, the 23-year-old phenom who has taken the tennis world by storm, recently made headlines due to her withdrawal from the 2021 French Open tournament.

How effective is email marketing in 2021? Trends to watch

Agility PR Solutions

Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly.

AMEC Summit 2021: Planning, Purpose, Proof

Cision

Learnings from the virtual AMEC Global Measurement and Evaluation Summit 2021. UK Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 tips for nailing the story in your video

PR Daily

Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate. When it comes to creating a great video, the story is everything. Stunning visuals are important, and a dynamic spokesperson will help.

Video 101

A Guide to Pride Without Pandering

PRSay

It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year promises to be even more different. Well, COVID-19 of course. And we have a new President and new leadership in Congress.

Why AI and marketing automation is the future of content creation

Agility PR Solutions

Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more transparent.