Sat.Jan 02, 2021 - Fri.Jan 08, 2021

B2B – A Whole New World

Ronn Torossian

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.”

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.

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4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations.

Video 165

Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Gen Z and SEL

Ronn Torossian

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones.

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How your PR and customer service can—and must—work together

PR Daily

Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them.

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

5 public relations trends that will gain traction post-COVID

Agility PR Solutions

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.

Trends 140

How PR Pros Can Keep Their Seat at the Table Warm in 2021

Cision

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog

How To 190

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. With the unusual events of 2020 in hindsight, we can only yet imagine what is in store for 2021. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike.

Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum.

Media pulse: European journalists fear job losses as COVID resurges

Agility PR Solutions

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9

Crisis 125

Essential digital marketing trends for 2021

Awario

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

Trends 122

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Engagement and wellness lessons that must be learned from the past year

PR Daily

2020’s hardships have opened the door to permanently transform the way we work. Follow this guidance to enshrine worker well-being at the core of your business strategy moving forward. We all learned many painful lessons in 2020.

Survey 152

Virtual Events for Bloggers and Journalists in January 2021

Cision

Mark your calendar for some of these unique events for journalists and bloggers in the new year. Media Blog

5 strategies to improve the reputation of your brand

Agility PR Solutions

Brand reputation is incredibly important but is an area that many business owners struggle with.

7 Rules for a New Era of Communications

PRSay

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Promoting tourism PR amid a global pandemic

PR Daily

With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more? While every industry has been impacted by the COVID-19 pandemic, maybe none has suffered as much as tourism. Destinations and PR practitioners in the U.S.

Starting the New Year Off With a Bang: Cision Wins Two 'Best Of' Awards From TrustRadius

Cision

Find out what makes the next-gen Cision Communications Cloud among the best Public Relations software. US Blog

Violence at the Capitol serves to remind PR: Words matter

Agility PR Solutions

If we ever questioned the meaning of “words matter,” yesterday’s horrific events in Washington must be an indelible reminder that we carry forward forever.

Leadership tips with Ken Jacobs | On Top of PR podcast

Axia PR

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching.

5 rules for managing your remote team in 2021

PR Daily

What were the lessons of the past year when it comes to collaboration and accountability for remote employees? By now, most of us have substantial experience working and managing teams in a remote setting.

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Accepting the Agency Rose: My Pandemic Job Search

Culpwrit

Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

How to leverage surveys to score media coverage and grow your brand

Agility PR Solutions

Competition for media attention (anyone’s attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more.

Survey 111

Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue.

2021 resolutions for internal communicators

PR Daily

As we enter a new year—bursting with possibilities and antibodies—let’s strive for healthier habits, professional development and meaningful personal progress. Bidding adieu to 2020 is cathartic for many reasons—not least of which is that we all have a fresh start.

#CommsCon21 date and line-up announced

Cision

Register for tickets now! CommsCon UK

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4 ways influencer marketing evolved in 2020

Agility PR Solutions

The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course.

Travel 112

Planning and Managing Public Relations Campaigns – review of an excellent book

Stuart Bruce

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

5 ways to improve your video presence in 2021

PR Daily

Use these tips to make the most of virtual meetings, presentations and chats in the new year. We’ve been in this pandemic long enough to know viscerally that video conferences don’t work as well as face-to-face communication. There’s something missing – and we know what it is: connection.

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Media Moves at the Los Angeles Times, Business Insider & Gizmodo, The Columbus Dispatch Names New Business Editor

Cision

Nour Malas joins the LA Times, Melkorka Licea’s new beat at Business Insider, and more. Media Blog

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