Ronn Torossian
JANUARY 4, 2021
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […]. The post B2B – A Whole New World appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 6, 2021
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.
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Cision
JANUARY 6, 2021
Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape.
Onclusive
JANUARY 7, 2021
In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
JANUARY 6, 2021
When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones. To many younger […]. The post Gen Z and SEL appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JANUARY 8, 2021
The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it.
Onclusive
JANUARY 5, 2021
One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding
Agility PR Solutions
JANUARY 6, 2021
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic has also changed consumers’ expectations about the way brands should communicate with the public.
Prowly
JANUARY 6, 2021
The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” With social media and smartphones being omnipresent, the above quote is truer than ever. The phenomenon such as ‘Cancel Culture’ also doesn’t make it easy to […]. The post 2021: Digital PR is Here To Stay appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” We even write emails with more thought. A tossed-off phrase like “Hope you’re having a great summer” can sound tone-deaf to recipients who may be sick or have lost a loved one, or who may b
Stephen Waddington
JANUARY 7, 2021
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when. Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. Don’t get me wrong.
Agility PR Solutions
JANUARY 6, 2021
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their job, with 16 percent indicating that they are in a lot of […]. The post Media pulse: European journalists fear job losses as COVID resurges appeared first on Agility PR Solutions.
Awario
JANUARY 5, 2021
Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stuart Bruce
JANUARY 8, 2021
Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996. It is now … © Stuart Bruce - Planning and Managing Public Relations Campaigns – review of an excellent book was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Sword and the Script
JANUARY 5, 2021
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. 1.
Agility PR Solutions
JANUARY 7, 2021
The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content.
Cision
JANUARY 6, 2021
Find out what makes the next-gen Cision Communications Cloud among the best Public Relations software.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Culpwrit
JANUARY 4, 2021
Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career. The phrase? “It’s […]. The post Accepting the Agency Rose: My Pandemic Job Search appeared first on culpwrit.
Axia PR
JANUARY 5, 2021
Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.
Agility PR Solutions
JANUARY 5, 2021
By now, the general public has become fairly familiar with the issues posed by climate change. The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back from taking small but steady steps to reduce their carbon footprint. PR agencies and […].
Cision
JANUARY 7, 2021
Mark your calendar for some of these unique events for journalists and bloggers in the new year.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mindful Marketing
JANUARY 5, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight. Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.
Solo PR Pro
JANUARY 6, 2021
The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think about how you’ll charge clients in 2021 and beyond. After all, your profit margins should reflect the immense value you provide.
Agility PR Solutions
JANUARY 4, 2021
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital and spending-focused publication The New Consumer examines examining consumer behaviors […].
Cision
JANUARY 7, 2021
GRAZIA announces new roles for Molly Haylor and Jessica Harrison; Architecture Today Editor Chris Foges to join RIBA Journal; Hannah Swerling moves to The Sunday Times Magazine.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
JANUARY 5, 2021
Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. January 2021 – New Year, New Plan. Agile Marketing Strategies Your PR Team Needs in 2021. In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands.
Culpwrit
JANUARY 6, 2021
By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […]. The post Figuring Out Public Relations Writing appeared first on culpwrit.
Agility PR Solutions
JANUARY 4, 2021
The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these changes has been felt across all areas of the marketing and media landscape, including influencer marketing.
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