Sat.Oct 10, 2020 - Fri.Oct 16, 2020

How to Do Public Relations for a Startup in 2020 | Business Wire Blog

Business Wire

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations

Tesla Slams the Brakes on PR

Flack's Revenge

Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown.

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Understanding public feeling (part 1)

The Resolution Blog

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

News Release Benchmarks for Healthcare & BioTechnology

Onclusive

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

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More Trending

IOC Hopes to Salvage Tokyo Olympics

Ronn Torossian

It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed.

How to write great content that ranks for SEO

PR Daily

Finding the right keywords is a good place to start—but a human reader has to find value in your content, too. Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic.

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Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

I often think back to March 2020 and how most of us in PR , like many people, thought we’d be home for a few weeks at most. Oh how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros.

Take 5 Live with Traci Mazurek

Cision

In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR. Comms Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Jordan and Hamlin Team up to Challenge NASCAR

Ronn Torossian

A few months ago, NASCAR driver Bubba Wallace’s name was splashed across most major media outlets’ headlines.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing. Authentic communication” is more than a buzz phrase. It’s a prerequisite if you want to establish trust at a time when employees and customers are struggling with uncertainty.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.

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Reinventing Your Media Strategy for the Virtual World

Cision

How Satellite Media Tours from MultiVu are helping businesses pivot in 2020— and so much more. Best Practices

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 tactical tips to effectively pair content and design

Agility PR Solutions

When you’re working to create a content strategy, there are typically two priorities: creating exceptional visual content and building content that is more engaging. If you have great content, it can still appear to be boring without a touch of design.

7 ‘old-school’ workplace strengths that are now weaknesses

PR Daily

In the modern workplace, flexibility and a willingness to learn are the keys to the corner office. Would-be leaders and executives, take note. As our familiar world crumbles around us (thanks, COVID-19!)—and

What is Boolean search and how to use it? (cheat sheet)

Awario

From this cheat sheet, you'll know how to create search queries using Boolean search - a social listening method that allows you to do almost anything

How To 109

Har du koll på vad som sägs om ditt varumärke?

Cision

En av PR-branschens stora utmaningar har länge varit hur man ska utvärdera och mäta effekten av sina kommunikationsinsatser. Sverige Blogg

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As his firm turns 30, David Landis revisits his success—and looks ahead

Agility PR Solutions

It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc., led by founder/namesake David Landis, is celebrating the big 3-0.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.

Communicators Can Help Americans Vote in 2020

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

Quality vs. Quantity: Finding the Right Balance for Your Blog

Cision

Blog quality and quantity will both impact your blog's success. Here are some tips for finding the right balance. Media Blog

6 ways to measure the results of a PR campaign

Agility PR Solutions

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working?

How to create a crisis plan in less than 30 minutes

PR Daily

You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time. Several months ago, one of my clients had to fire a client. My client is a small company, and a few employees manage the brand’s social media sites.

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6 ways communicators can prevent burnout while working in a crisis environment

Muck Rack

6 ways communicators can prevent burnout while working in a crisis environment

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Introducing Cision Connect

Cision

Introducing Cision Connect— a brand new relationship management solution for PR and communications professionals! Cision Product News

Brand 156

6 reasons why content marketing is important for your business

Agility PR Solutions

Every business owner strives to use the most effective way to market its business. And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing.

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020. The work of PR pros hasn’t stopped for a pandemic—so neither should the work of celebrating their successes in organizations large and small.

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

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Mark Cuban shares PR tips on Muck Rack CEO’s new podcast

Muck Rack

Mark Cuban shares PR tips on Muck Rack CEO’s new podcast

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Brand intimacy has been a defining factor for success during COVID—who’s doing it right?

Agility PR Solutions

For many brands, the COVID crisis has seen the rubber meet the road when it comes to brand allegiance. It’s never been more important than now to forge that elusive emotional connection with consumers, and quite a few brands have stumbled, or dropped the ball entirely.

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5 ways to unleash your employees’ inner rock stars

PR Daily

Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’. America might run on Dunkin’, but Dunkin’ runs on us,” says Shira Miller, chief communications officer at National DCP.