Business Wire
SEPTEMBER 29, 2020
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention. But this opportunity comes with some specific considerations.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Fully 86% of B2B marketers combine paid and organic social tactics.
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Cision
SEPTEMBER 30, 2020
In part five of our election series, we analyze media coverage of the first presidential debate.
Ronn Torossian
SEPTEMBER 28, 2020
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies that are undergoing a crisis in the public’s eye, and then have to make their businesses […]. The post Using Public Relations as a Force Multiplier for Growth appeared first on.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
OCTOBER 1, 2020
To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community. Those initials are E, S, and G.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 2, 2020
Vi intervjuade Hanna Brogren, vd och generalsekreterare på Sveriges Kommunikatörer, om designens betydelse för årsredovisningar och vinnaren av Årets design av årsredovisning.
Ronn Torossian
OCTOBER 1, 2020
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s an effective tool to influence behavior in a cost-effective and sustainable manner. People come across social […].
Stephen Waddington
OCTOBER 1, 2020
Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.
Communications Conversations
SEPTEMBER 29, 2020
Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. But, that doesn’t mean journalism is thriving again. In many ways, the situation is more dire than ever. Trust levels remain low. Media outlets are fragmented and politcized.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
OCTOBER 1, 2020
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.
Agility PR Solutions
SEPTEMBER 29, 2020
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid and had killed international peacekeeping forces providing security for the food […].
Garrett Public Relations
SEPTEMBER 26, 2020
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
5W PR
SEPTEMBER 29, 2020
5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus. The survey reveals that jobless claims aside, 53% of Americans still plan to spend the same amount of money on gifts as they did in 2019 and 18% of respondents claim that they
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
OCTOBER 1, 2020
Hey content creators, we have some conferences that should be on your radar in October.
Agility PR Solutions
SEPTEMBER 30, 2020
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask yourself, “Would I click on this?” If it’s a no, then you need to produce content that […].
PR for Anyone
OCTOBER 1, 2020
In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. This practice is very common on radio and with podcasts. Some new podcast hosts will read the questions verbatim but for most hosts, they are just to help the flow of the interview.
5W PR
SEPTEMBER 28, 2020
What is a Public Relations Voice? A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice. This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
SEPTEMBER 29, 2020
The latest #FuturePRoof practitioner survey is a tough read. It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Highlights include: Home office: blurring of home and work life Family: overseeing children and extended family challenging Health and wellbeing: human cost of the crisis Business: freelancers left behind Resilience: collaboration and innovation in work Strategic role of communication recognised but work to do
Agility PR Solutions
OCTOBER 1, 2020
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses large and small. The benefits of technology for business owners are numerous. Not […].
Sword and the Script
SEPTEMBER 29, 2020
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages. Doing more with less is a perennial challenge in B2B marketing , but it doesn’t work out so well with email.
PRSay
SEPTEMBER 28, 2020
When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. “The First Amendment works both ways, and this fabulous freedom that we have to communicate and express ourselves means that you’re also open to people communicating back, and telling you exactly why they don’t like you,” says Nott, an attorney and Fellow with the Freedom Forum , a Washington, D.C.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
SEPTEMBER 28, 2020
MCL:s jurist André Branéus redogör för några vanliga brister som Finansinspektionen uppmärksammat under en kartläggning av 24 slumpmässigt utvalda emittenter på samtliga marknadsplatser i Sverige.
Agility PR Solutions
SEPTEMBER 30, 2020
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […]. The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.
Communications Conversations
OCTOBER 1, 2020
Video. We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. Especially when it comes to platforms like Facebook, Instagram and Snapchat. But, LinkedIn? That’s been a different story. Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos.
PRSay
SEPTEMBER 29, 2020
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Dr. Kaye Sweetser, APR+M, Fellow PRSA. Location : San Diego. Current title : Professor of Public Relations, San Diego State University; Director of the Glen M. Broom Center for Professional Development in Public Relations; Public Affairs Officer, U.S.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
OCTOBER 1, 2020
Arabella Greenhill now Fashion Director-at-Large at Stylist; Graham Norwood takes on new responsibilities at Angels Media; The Independent launches Spanish-language website.
Agility PR Solutions
SEPTEMBER 27, 2020
Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys. The 2020 study examined 1,121 […].
NewsWhip
SEPTEMBER 29, 2020
Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral.
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