Sat.Sep 26, 2020 - Fri.Oct 02, 2020

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.

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Using Public Relations as a Force Multiplier for Growth

Ronn Torossian

Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people.

5 ways to foster creativity in your PR and marketing team

PR Daily

The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination. If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is 2020 the Year ESG Forever Changed Business for Better? | Business Wire Blog

Business Wire

To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community.

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The Art of Social Marketing

Ronn Torossian

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves.

The 2020 State of the Election Part V

Cision

In part five of our election series, we analyze media coverage of the first presidential debate. US Blog

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How podcasts offer new audiences during the pandemic

PR Daily

Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.

COVID-19 fatigue: Why do I feel so miserable?

Stephen Waddington

Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Surviving a PR crisis, from first steps to resolution

Agility PR Solutions

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes.

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Take 5 Live with Peter Shankman

Cision

We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live. Comms Best Practices

How to maximize video production on a tight budget

PR Daily

Minimalism is hot right now. Here’s how to produce or enhance your next piece for a pittance. With the onset of COVID-19, the natural evolution of what marketers are doing and what’s working is changing.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What we learned from the Facebook ad boycott: Like it or not, boycotts are here to stay!

Agility PR Solutions

Social media boycotts are the new frontier for PR firms, and Facebook is the poster child. For Facebook, it all started with trust issues. For years, trust in Facebook has been inconsistent, rising and falling with the same volatility as its stock price.

Hanna Brogren: ”Fler ser årsredovisningen som en större del i det redaktionella arbetet”

Cision

Vi intervjuade Hanna Brogren, vd och generalsekreterare på Sveriges Kommunikatörer, om designens betydelse för årsredovisningar och vinnaren av Årets design av årsredovisning. Sverige Blogg

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How to tap the power of Pinterest

PR Daily

With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives. Often forgotten in articles covering social media is the third most popular platform, Pinterest.

Announcing the NewsWhip x Reddit Partnership

NewsWhip

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments.

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7 tips for optimizing your reputation with a client

Agility PR Solutions

There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive effects.

Virtual Events for Journalists and Bloggers in October

Cision

Hey content creators, we have some conferences that should be on your radar in October. Media Blog

When is it OK for your brand to weigh in on breaking news?

PR Daily

Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide. Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle.

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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?”

5 new tech tools to help your business engage modern consumers

Agility PR Solutions

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses large and small.

4 trends in journalism and what they mean for the PR industry

Communications Conversations

Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. But, that doesn’t mean journalism is thriving again. In many ways, the situation is more dire than ever.

5 PR lessons from ‘Tenet’

PR Daily

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. Editor’s note: This article contains spoilers to the film.

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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tech brands are loyalty winners during COVID—what they’re doing right

Agility PR Solutions

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors.

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Media Moves at The New York Times & INSIDER, New Editor in Chief for Them, New Reporters at Crain's Detroit, Law360

Cision

Also promotions at WKLB-FM, New Anchor for KOCO-TV. Media Blog

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5 examples of clever, creative COVID-19 pivots

PR Daily

The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels. Conventional wisdom has long been that the great companies invest during a downturn to come out stronger on the other side. Actually, they don’t just invest.

Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. And as buzzwords go, it's a concept that's very often misunderstood. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it

How to create (really) actionable content your readers will love

Agility PR Solutions

Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask yourself, “Would I click on this?”

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Media Moves at Complex & Variety, New Editors at Grocery Dive, CoinTelegraph

Cision

Also New Afternoon Lineup at Chicago’s WGN-AM, and more. Media Blog

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