Sat.Jul 16, 2016 - Fri.Jul 22, 2016

PR Tips For Moving Past A Public Mistake

ImPRessions - Crenshaw Communications

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake.

How to Avoid Overpolishing Code and Communications


As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days.

4 Ways to Leverage Google Analytics for PR Measurement


PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives.

Five Activities to Grow your Twitter Community

PR Expanded

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 Reasons Why Video Needs to Be in Your PR Plan


Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online.

Video 181

More Trending

Behind the Headlines With Greg Sherry


Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them with what they want?

Mobile 184

Are You Ready For a Live-Streamed Crisis?

Melissa Agnes

When Diamond Reynolds used her cell phone and Facebook Live to live-stream the unfortunate situation she found herself in, mere minutes after her boyfriend, Philando Castile, was fatally shot by a police officer, there was no stopping what would happen next.

Crisis 233

Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign.

B2B 163

7 Tips For Curating The Best PR Content

ImPRessions - Crenshaw Communications

It’s no secret content is king when it comes to PR campaigns , but what are the basic rules for curating a body of content that will have the most impact on your business or brand?

SEO 170

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Things to Know About Pokémon Go


I’m not sure if you’ve noticed, but there is a lot of buzz around the mobile game Pokémon Go lately (you’ve noticed, right?). It’s been a huge success for Niantic Labs (a company that was spun off from Google and specializes in building apps over Google Maps), Nintendo and The Pokémon Company.

Mobile 184

How Impressions on Social Media Help Your Business

Ronn Torossian

Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period. Keep in mind … READ MORE ».

Why PR pros should ditch newswires

PR Daily

Not long ago, I worked for a large multinational with a one-person public relations team (me). Given that we wanted to garner global coverage in multiple languages, I had the support of a well-known and well-regarded international PR agency. Grab a coffee, and prepare for a rant.).

28 Observations from 28 Months as a Solo PR


In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Behind the Headlines With Rachel Madden Johnson


Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will resonate?

Content and Links – Google’s Top Ranking Factors

The Proactive Report

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past.

Google 188

Trump/Pence logo replaced after online ridicule

PR Daily

It seems that presidential candidate Donald Trump could stand to take a refresher course on logos and branding.

Sports 139

Media Bullseye Roundtable 2016.10 with Kevin Anselmo

Media Bullseye

In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Kevin Anselmo, Founder of Experiential Communications and fellow FIR Podcast Network show host. As always, we cover 3 topics in 30 minutes or less: Pokemon Go. Enough said.

Radio 130

3 Ways to More Effectively Measure ROI


Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to attribute the results back to the bottom line.

Top B2B Challenges and How to Solve Them

Shift Communications

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. They have to be solution-focused, driven, creative, curious and thick skinned.

B2B 114

5 mistakes to avoid when sending LinkedIn requests

PR Daily

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network. Still, there are reasons why you might not be making the connections you are hoping for: 1. You’re not sending a personalized message.

How To Manage a Live-Streamed Crisis

Melissa Agnes

Earlier this week I published an article that highlighted the risk and potential impact of live-streamed crises.

Crisis 158

Content Is The New Black: Interview With Jeff Barrett


No matter how good your content is, if people can’t find it, it’s not going to benefit your brand. So how can you get more eyes on your content and ensure it makes an impact?

Practical Impressions

Media Bullseye

The pros and cons of using this established PR metric. I’ve long had a love/hate relationship with impressions, and I don’t think I’m the only PR person who has struggled with the value of this particular metric.

Radio 109

State Farm gets festive with rebranded campaign

PR Daily

Your average music festival attendee might not appreciate being marketed to, but State Farm could change all that.

The Struggle is Real in B2B Content Marketing [UML]

Sword and the Script

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise.

B2B 106

How To Filter Your Audience For Improved Insights


In two years, audiences have created 90 percent of the world’s content. But are you ignoring what they’re saying?

How To 156

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media.

Captain Morgan goes political

PR Daily

Captain Morgan is using the U.S. Constitution to push its affordable rum products. The brand as launched a marketing campaign in the form of an official petition to change the eligible age for holding presidential office. Article II Section I of the U.S.

Mobile 129

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report.

Survey 103

4 Ingredients for Overcoming a Political Crisis


Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication.

Crisis 156

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Maine PR Maven

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted.

How to integrate backlinks into your PR strategy

PR Daily

In measuring the success of PR campaigns, our industry should take new thought. We should use data to prove our importance. PR pros must show how our ideas and tenacity generate awareness, but also unify and augment the work of marketing, sales and product development.