Sat.Jan 10, 2015 - Fri.Jan 16, 2015

#MeasurePR + PRTech = PR’s Bright Future

Onclusive

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

PR Expanded

A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i]

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Is Confusion Holding You Back From Social Media?

Rock the Status Quo

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. TEN YEARS of social media growth, experimentation and learning. Wow , right? That’s longer than most of us realize.

Is there really a shortage of good writers?

PR Daily

A decline in writing skills is a common lament at agencies and corporations, but it’s not a new issue. Folks have been wringing their hands about the loss of writing skills for years. Heck, I remember hearing about it when I entered the workforce in 1996.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What’s Your Multi-channel Social Media Strategy?

Shift Communications

Pew Research released an excellent report about social media usage. There’s a lot to digest, from demographics to individual network usage, but one set of facts stood out.

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Rock The Pitch #12: Seriously, Why Would I Bother?

Rock the Status Quo

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. This one is really vague and begs the question, WHY would I do this?

5 nuggets of marketing wisdom from 'Frozen'

PR Daily

When it’s snowing outside, do you find yourself asking — to no one in particular, “Do you want to build a snowman?”. Are you over the age of 20 and Santa brought you a plush Olaf for Christmas? Do you ever fantasize about Kristoff taking you out on a sleigh ride?

Copyright 101: Basics of Avoiding Content Marketing Lawsuits

Shift Communications

Before we begin, an important disclaimer: I am not a lawyer, and the following does not constitute legal advice. Seek legal counsel if your company is dealing with any kind of lawsuit. Hey, this was on the Internet, we can use it as long as we give credit, right?”

3 Signs You’re Hiring a PR Agency Rock Star

Polaris

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. One common belief is that PR practitioners are “good with people.” Of course, we all want to work with pleasant individuals.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Study Delivers Yet Another Proof Point That B2B Websites are Dreadful

Ishmael's Corner

The AdAge headline screamed “B-to-B Content Fails to Engage Users.”. Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. The results weren’t pretty. With 30 points possible, the average score was a mere 12.8.

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How Chipotle's pork shortage is a PR win

PR Daily

Do you enjoy Chipotle’s carnitas burritos? Of course you do. What red blooded, swine-swallowing American doesn’t? Well, I have some sad news. Are you sitting down? The fast casual chain is facing a pork shortage.

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Why People Don’t Hate Snapchat Ads

Shift Communications

The early verdict is in: people don’t mind Snapchat ads. In fact, they actually kind of like them. And brands? They like ‘em quite a bit too.

AMBER Alerts On Facebook: A Social Responsibility for Emergency Management

Melissa Agnes

With social media connecting people around the world and enabling them to communicate with one another in real-time, it only makes sense that the major social media platforms find ways to collaborate with emergency management organizations and facilitate the dissemination of important updates in different types of crises. Over the years, they’ve each developed some form of emergency management tool. For example: Facebook has Safety Check , an Emergency “Check-In” Tool. Twitter has its own Emergency Alert System. Google has a Crisis Response Resource to help find missing people in the wake of natural disasters. And now Facebook has added a new collaboration to their list. Yesterday, Facebook introduced AMBER Alerts on Facebook. This is a partnership between Facebook and the National Center for Missing and Exploited Children, and it will go a long way in helping expand the reach of an AMBER alert when a child goes missing. Last year, when four young adults learned through Facebook that a newborn child had been kidnapped from a local hospital , they went on a mission to find her – and they did so successfully in a mere three hours. This is only one story. Apparently, the use of Facebook has helped locate several missing children over the years. So it makes sense – and in my opinion, it’s Facebook’s social responsibility – that Facebook has formed this partnership. Within their announcement statement , Facebook explained how these alerts will work: “The new initiative will deliver AMBER Alerts to people’s News Feeds in targeted search areas after a child has been abducted and the National Center has issued an alert. These alerts, which include photographs and other details about the missing child, are shown on mobile and desktop. People can share the alert with friends and link directly to the National Center’s missing child poster, which always has the most up-to-date information about the case.” So you don’t need to subscribe or opt-in to receive these alerts, you’ll be geographically targeted. It’s an excellent initiative and, knowing that people will use it, I hope it helps to immensely amplify the number of abducted children who get safely returning to their families. Bravo, Facebook! The post AMBER Alerts On Facebook: A Social Responsibility for Emergency Management appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Crisis Management

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The relevance of informal diction in social media

The Stalwart Blog

Earlier in the week, Digiday came up with an article about how a number of brands were moving away from corporate language in favor of sounding like a teenybopper on social media.

6 lessons from the top 10 Best LinkedIn Company Pages

PR Daily

Does your organization''s LinkedIn Company Page represent your brand''s culture and values? Does it attract new talent? Does it engage and inspire your customers? Does your organization even have a Company Page?

The Future of Marketing with David Meerman Scott

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. .

Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Reputation Us

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community. Topics covered during the interactive workshop include […]. The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop! appeared first on LTPR.

Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

Ishmael's Corner

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging.

20 tips for PR students

PR Daily

This semester, I’m teaching a graduate seminar in public relations management at John Carroll University. This is the first week. One of the things I’m going to share is a list of tips that the professional I am now would like to have given the journalism student I used to be. Here they are: 1.

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SHIFTers’ 2015 Professional Resolutions (and How We’ll Keep Them)

Shift Communications

Well, it’s officially 2015. Welcome to a new year and a new you, right? If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. As the data indicates, most of our resolutions seem to be made in more of a personal light.

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4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)

Communications Conversations

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). I’ve worked on the agency side, consulting with big clients (Beehive/Deluxe).

How to Develop Modern Key Messages

Solo PR Pro

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation.

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25 job openings in the PR and marketing world

PR Daily

Many marketers and PR pros use social media to connect with consumers, but what should one do when Pinterest and Tumblr aren’t specific enough?

Welcome to the New Home of The Crisis Intelligence Blog!

Melissa Agnes

Nothing has changed except the location of this blog. Once melissaagnes.com was launched, I decided that I wanted my blog to be located here, rather than on Agnes + Day. For a multitude of reasons, but most importantly, because it better aligns with my goals as a crisis management speaker.

Is there really a shortage of good writers?

Communications Conversations

This is a common lament among agencies and corporations. It’s not a new issue. Folks have been wringing their hands about the loss of writing skills for YEARS. Heck, I remember hearing about it when I entered the workforce in 1996.

Live Online Event: The Marketing Performance Blueprint Webinar Series

PR 20/20

An immersive experience in marketing strategy and performance management. The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.

5 tips for maintaining relationships with journalists

PR Daily

So, you just landed a great piece of coverage. Congrats. Now what? Getting an editor’s attention long enough to earn a hit is only the first step. Maintaining strong relationships can be the difference between coming up empty for clients and consistently delivering great results.

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content.

Tune in to my Interview on The Business Success Factory Show

Melissa Agnes

I recently had the pleasure of being on Nicola Cairncross’s popular podcast, “ The Business Success Factory.” ” It was an interesting experience for me.

Monday Roundup: New Beginnings

Waxing UnLyrical

Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy!

19 free social media analytics tools

PR Daily

Where do you turn for. meaningful stats on your social media marketing ? I''m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my. followers grown. this month? Which posts seem to. perform best ? Which times.