Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic. As a PR agency team , we also have a lot to be thankful for at our firm. Besides the opportunity to work in a fast- paced and ever-changing environment, what else can we call out as a blessing this Thanksgiving?

Agency 310

Agency B2B B2C Pitching 310

Ronn Torossian

NOVEMBER 22, 2021

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market, which includes all its current or potential customers. Some companies end up figuring out that their […].

Marketing 195

Marketing Industry Company Brand 195

Agility PR Solutions

NOVEMBER 21, 2021

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help you deliver more value to your customers, build stronger customer relations, etc. So, in […].

Data 171

Data Marketing Publicity 171

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

NOVEMBER 23, 2021

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues and trends.

Publicity 159

Publicity Airlines Education Community 159

Stephen Waddington

NOVEMBER 25, 2021

I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations. COVID-19 has had an awful human cost to society but it has also been a period of incredible innovation for organisational communication and public relations. At Wadds Inc. we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients.

Community 146

Community Government Engineering Training 146

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Of course, unless you’re a sole trader, your […].

Content Marketing 165

Content Marketing Strategy Marketing Course 165

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand.

Leadership 143

Leadership B2B Study LinkedIn 143

Cision

NOVEMBER 22, 2021

PR and comms pros discuss the best career advice they have ever received.

Blogging 175

Blogging 175

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stephen Waddington

NOVEMBER 24, 2021

The public relations industry has roared back from COVID-19 so why does it feel so tough? The PRCA PR and Communications Census 2021 tells a story of the industry recovery from COVID-19. It employs 99,900 practitioners and is valued at £16.7bn. The report is broadly positive and upbeat. There’s something for everyone. Salary levels are up. There are even marginal improvements in diversity and gender.

Industry 133

Industry Data Travel Training 133

Agility PR Solutions

NOVEMBER 21, 2021

The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry. The pandemic has also fundamentally changed the media landscape and […].

Meeting 165

Meeting Industry Publicity Media 165

Prowly

NOVEMBER 22, 2021

There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […]. The post Email Pitch Academy: Why Email Pitches Bounce Back (and How to Avoid That) appeared first on Prowly Magazine.

Pitching 104

Pitching How To Media 104

Konnect Agency

NOVEMBER 23, 2021

It’s hard to believe that in the blink of an eye, we are already staring at 2022. In the words of Smash Mouth, “the years start coming and they don’t stop coming.” Nothing seems to ring more true than how quickly 2021 flew by! At Konnect, we’ve grown accustomed to the fourth quarter craze and are well underway with 2022 planning for our clients. It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implem

Trends 119

Trends Publicity Communications Marketing 119

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Practical Law Construction

NOVEMBER 24, 2021

We often hear cases referred to as having turned on their facts and, if there was ever an example of this it would be the judgment handed down in October 2021 in G&D Brickwork Contractors Ltd v Marbank Construction Ltd. The parties’ names will ring a bell with some of you because, earlier in the year, O’Farrell J refused to grant an injunction restraining G&D from bringing adjudication proceedings, and last month’s judgment from Joanna Smith J deals with the enforcement of the adjudicato

Construction 105

Construction Exercises Examples Blogging 105

Agility PR Solutions

NOVEMBER 23, 2021

Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope to have your message received then broadcasted […]. The post 8 common mistakes PR managers make—and how to avoid them appeared first on Agility PR Solutions.

How To 161

How To Company Publicity Media 161

Culpwrit

NOVEMBER 22, 2021

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season. While it can often be nice to mingle, […]. The post How to Avoid Awkward Holiday Conversations appeared first on Culpwrit.

How To 101

How To Communications 101

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Muck Rack

NOVEMBER 22, 2021

7 subject line best practices from top-performing PR pitches

Pitching 143

Pitching 143

Agility PR Solutions

NOVEMBER 23, 2021

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very clear, detailing a shift in social media platforms and video […]. The post The power of video: 93 percent of brands landed a new customer after sharing one on social media appeared first on Agility PR Solutions.

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Video Social Media Brand Branding 155

Mindful Marketing

NOVEMBER 21, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees.

Employee 90

Employee Training Leadership Video 90

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. We also […]. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group.

Interviews 98

Interviews Journalism Pitching Groups 98

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

NewsWhip

NOVEMBER 24, 2021

Once again it’s time to gather ‘round the table and enjoy Thanksgiving food that is as plentiful as it is delicious. Even though this holiday is known for its traditional dishes and customs, there’s still always a search for some inspirational recipes. . To get into the spirit of Thanksgiving we decided to look at the kinds of foods that have sparked public interest on the web, Facebook, and Instagram.

Instagram 78

Instagram Facebook Local Video 78

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants reveals that leading with kindness is the most effective leadership style to drive innovation and competitive […].

Leadership 148

Leadership Corporate Measurement Trends 148

Stuart Bruce

NOVEMBER 23, 2021

A new research report reveals that public relations practitioners are aware of the huge potential of AI in PR and big data, but possess limited … © Stuart Bruce - PR practitioners aware of huge potential of AI in PR, but have limited knowledge was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

Big Data 78

Big Data Corporate Data Report 78

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. The last decade has transformed this approach, with billions of people now publishing, tweeting, and clicking “share” each day.

Media 78

Media Crisis Management Reputation Tools 78

Agility PR Solutions

NOVEMBER 20, 2021

The digitization of the economy revolutionized operations in the financial service industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for clients to compare offers. However, competitive rates are not enough to attract and retain clients. […].

Financial 147

Financial Industry Marketing Mobile 147

Stuart Bruce

NOVEMBER 21, 2021

Last week I spent two days at the ICCO Global Summit 2021 in London. It was the first in-person PR and communications industry conference I’ve … © Stuart Bruce - ICCO Global Summit 2021 shows PR industry bouncing back was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

Industry 78

Industry Conference Corporate Communications 78