Sat.Nov 20, 2021 - Fri.Nov 26, 2021

How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Personally, I’m grateful for a year of change and the possibility that after a tough year in many ways, we may be seeing the beginning of the end of the pandemic.

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Preparing and Responding to Market Changes

Ronn Torossian

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns.

3 SEO writing tips to improve content

PR Daily

Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach. It can be a challenge to stay creative with your copy while also competing for higher search rankings, especially if you’re constantly crashing on deadline.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

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Back to school

Stephen Waddington

I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations. COVID-19 has had an awful human cost to society but it has also been a period of incredible innovation for organisational communication and public relations.

For influencer marketing to succeed, the strategy must be sound

PR Daily

Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization. When is influencer marketing a worthy investment?

The Best Advice PR Pros are Giving Thanks For

Cision

PR and comms pros discuss the best career advice they have ever received. US Blog

8 ways to humanize your content marketing strategy

Agility PR Solutions

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Industry data masks human cost of COVID-19

Stephen Waddington

The public relations industry has roared back from COVID-19 so why does it feel so tough? The PRCA PR and Communications Census 2021 tells a story of the industry recovery from COVID-19. It employs 99,900 practitioners and is valued at £16.7bn. The report is broadly positive and upbeat.

How to pitch a successful TV interview

PR Daily

Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience. Media pitches are not one-size-fits-all. A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster.

#MediaMonday – Holly Bock

HMA Public Relations

It's #MediaMonday! Today's feature comes from Holly Bock, a reporter at AZ Family. Learn more about her! Media Monday Holly Bock MediaMonday

The changing PR landscape: 4 ways to address today’s challenges

Agility PR Solutions

The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Power a Public Relations Campaign with Instagram

5W PR

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 percent for Facebook. It’s also the fastest growing among the larger social media platforms.

How to use digital tools to listen more closely to audiences

PR Daily

Being able to interpret the data is an essential skill for comms leaders building a comprehensive strategy. Every business is in search of a competitive advantage. From video conference brainstorms to strategic planning meetings, they chase that elusive idea or campaign.

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How to Avoid Awkward Holiday Conversations

Culpwrit

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season.

Mastering audience targeting: 5 tips to help you get it right

Agility PR Solutions

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham

NRPR Group

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group.

How PR should adapt to the rise of Substack and the niche newsletters

PR Daily

The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers? The media industry hasn’t been immune to the direct-to-consumer revolution of the past few years.

7 subject line best practices from top-performing PR pitches

Muck Rack

7 subject line best practices from top-performing PR pitches

The power of video: 93 percent of brands landed a new customer after sharing one on social media

Agility PR Solutions

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham

NRPR Group

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. As the […]. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group.

How companies are preventing turnover right now—and fighting to bolster retention

PR Daily

A new study sheds light on how others are battling against a tidal wave of resignations, which offers key insights into how comms pros should respond. The role of the communicator is constantly evolving.

What Disney Songs Remind Us About Public Relations

PRSay

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes.

Kind leadership becoming a key driver of innovation—and competitive advantage for business

Agility PR Solutions

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

This month in bad PR pitches: November 2021

Muck Rack

This month in bad PR pitches: November 2021

What comms pros can be thankful for in 2021

PR Daily

COVID-19 continues to keep us in somewhat of a holding pattern, but there’s plenty to be grateful for this Thanksgiving season. What a difference a year makes. Last November, before vaccines and booster shots, in the immediate aftermath of a tumultuous presidential election, the future was uncertain.

The most engaged food content for Thanksgiving 2021

NewsWhip

Once again it’s time to gather ‘round the table and enjoy Thanksgiving food that is as plentiful as it is delicious. Even though this holiday is known for its traditional dishes and customs, there’s still always a search for some inspirational recipes. .