PR Job Coach
JUNE 6, 2010
'What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. So as you write your resume, your cover letters, your social-platform profiles, your blog, your twits and other prose, pay critical attention to your words and how you use them.
Bad Pitch Blog
JUNE 10, 2010
'Brad King interviewed me for Emerging Media and the News. It''s an audio series he''s producing for his Ball State University students. King has worked for Wired, MIT Technology Review and he is also part of the SXSW Interactive speaker selection process. Prior to this, King created a video series at SXSW-i catching up with folks from Harvard Business Digital , Telegraph Media Group and Tweetdeck to name a few.
Bad Pitch Blog
JUNE 9, 2010
'Some great comments on the previous post compelled me to create this follow-up post. Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?" They have a valid question when their competition might be included, but how do you explain that it''s not humanly possible to know about every round-up or every article that a publication has planned, or to know and have a relationship with every single writer out there?
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