PR Daily
JUNE 16, 2025
Earned media will lead the way. Evan Zall is president of Longview Strategies. News flash! AI is changing everything. It’s transforming the way we generate content, map out strategy, distill data, and, critically, the way we find information online. Goodbye, search algorithms and paid rankings…Hello, credible sourcing! You read that right: credible sourcing.
Prowly
JUNE 18, 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment , remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.
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Ronn Torossian
JUNE 16, 2025
Learn how legacy brands can stay relevant through modern PR strategies while maintaining authenticity. Tips for evolving brand narrative and building trust in digital age. The post Repositioning Legacy Brands with Modern PR appeared first on.
PRSay
JUNE 18, 2025
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Axia PR
JUNE 18, 2025
You’re working in a public relations field that’s evolving as fast as a snapping camera shutter—and AI is leading the charge. Once considered a tool for only the tech-savvy, AI is now becoming an integral part of public relations strategies. It's helping professionals streamline their workflows, enhance accuracy, and engage with audiences in meaningful ways.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 16, 2025
Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively. The post Converting Event Content Into PR Assets appeared first on.
Agility PR Solutions
JUNE 19, 2025
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their content creation efforts. For instance, voice AI can be used to scale the creation of video […] The post 4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media first appeared on Agility PR
PRSay
JUNE 16, 2025
One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation.
Notified
JUNE 19, 2025
We highlight 10 must-know journalists covering financial stories - all found in our media contacts database.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JUNE 20, 2025
Learn how to transform website analytics into compelling PR stories. Tips for mining traffic data, identifying trends & crafting newsworthy narratives to boost media coverage. The post Turning Web Traffic Data into PR Hooks appeared first on.
Agility PR Solutions
JUNE 16, 2025
Public relations has undergone significant changes in recent years. It takes more than just contacting journalists and drafting news releases in 2025. Public opinion shifts quickly these days, and people often discuss businesses on social media, both positively and negatively. For this reason, a social listening strategy is now essential for any smart PR team. […] The post 5 reasons every PR team needs a social listening plan in 2025—and how to get started first appeared on Agility PR Solu
PRSay
JUNE 18, 2025
Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As communications professionals, we are storytellers.
PR Daily
JUNE 17, 2025
Tips for tailoring your writing with precision and clarity. Whether you’re writing daily press releases or prepping for a presentation, it’s imperative to have the tools to write clearly. The Associated Press Stylebook has included some new rules you should be aware of and some great reminders on how to address key subjects. We now have updates on X, the social platform nearly always married to a “formerly” phrase, as well as how to write about AI.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JUNE 19, 2025
Learn how to analyze brand reputation gaps with this step-by-step guide covering stakeholder analysis, data collection, perception mapping & action planning tips The post Conducting Brand Reputation Gap Analysis: A Step-by-step Guide appeared first on.
Agility PR Solutions
JUNE 19, 2025
In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a growing awareness of consumer psychology. This article explores today’s key trends in consumer PR, how they […] The post 6 ways consumer PR trends are changing in the digital era first appeared on Agility PR Solutions.
Culpwrit
JUNE 20, 2025
DePaul University’s award-winning PRAD program celebrated the hard work of 23 graduate students during last week’s 12th annual Portfolio Showcase. Fellow students, families, professors and a several advertising and public relations leaders turned out to meet the graduates and view portfolios of their professional-quality work and accomplishments over the past two years.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JUNE 18, 2025
Learn how audio branding enhances PR strategies through sonic logos, podcasts & voice guidelines. Expert tips on creating memorable sound elements to boost brand recognition. The post Integrating Audio Branding Into PR Strategies appeared first on.
Agility PR Solutions
JUNE 18, 2025
A company’s PR is the relationship it has with the public. To do that, companies engage in various efforts and endeavours. For example, companies hold events, issue press releases, and interact with customers directly to shape the way people perceive them. Good PR means good business One way to strengthen public relations efforts is to […] The post 7 steps to creating a company knowledge base that strengthens your PR efforts first appeared on Agility PR Solutions.
5W PR
JUNE 18, 2025
Public relations plays a vital role in successfully launching new supplements in today’s competitive market. With thousands of supplements entering the market each year, standing out requires strategic PR efforts that effectively communicate your product’s value to potential customers. According to the Council for Responsible Nutrition, 77% of Americans take dietary supplements, making it crucial for new products to differentiate themselves through targeted PR campaigns.
OnePitch
JUNE 18, 2025
Media outreach can feel like a guessing game, especially when inboxes are crowded and timelines are tight. That’s exactly why we created the OnePitch 2025 Pitch Bible — a free , practical e-book designed to help publicists build stronger relationships with journalists and land more impactful coverage. Whether you're a team of one, part of a growing startup, or working within a large agency, this guide breaks down what actually works in today’s media landscape.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JUNE 14, 2025
Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage. The post Building Relationships with Trade Journalists appeared first on.
Agility PR Solutions
JUNE 18, 2025
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With […] The post Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA first appeared on Agil
5W PR
JUNE 16, 2025
Public relations plays a central role in the success of winter festivals at ski resorts across North America and Europe. According to the National Ski Areas Association, ski resorts that incorporate seasonal festivals into their winter programming see an average 23% increase in visitor numbers compared to non-festival periods. The strategic use of PR helps these resorts build anticipation, drive ticket sales, and create lasting connections with both local communities and destination visitors.
Buzzstream
JUNE 18, 2025
Use Google News to assess site fit , focusing on original content and DA/DR 70+ for credible media coverage. Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house. Evaluate journalist fit by verifying recent activity , topic relevance , and history of writing true news stories. Prioritize outlets that include external, dofollow brand links, not just internal or nofollow links.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
JUNE 15, 2025
Learn how to measure and analyze emotional responses in marketing campaigns using AI tools, scoring systems and best practices for optimizing campaign performance. The post How Can I Effectively Measure Emotional Sentiment In My Campaigns? appeared first on.
Agility PR Solutions
JUNE 15, 2025
In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point jump from just a year prior. Even more troubling, 70% believe CEOs, government officials, and journalists deliberately […] The post Restoring trust in public relations: How ethical PR builds long-term credibility first appeared
5W PR
JUNE 14, 2025
Public relations plays a vital role in promoting responsible gambling and addressing ethical concerns within the gaming industry. As gambling becomes more accessible through online platforms and expanded retail locations, PR professionals must balance business interests with social responsibility. The gambling sector faces unique challenges around addiction, financial risks, and public perception that require thoughtful communication strategies.
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