Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools.
Ronn Torossian
MARCH 24, 2022
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […].
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Agility PR Solutions
MARCH 20, 2022
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Here are 4 reasons video marketing will give your […].
Business Wire
MARCH 24, 2022
While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MARCH 23, 2022
Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. There’s an endless list of priorities, from onboarding and immersion to setting expectations and navigating the processes within a new company or organizat
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
MARCH 25, 2022
The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. A type of digital money secured through encryption technology, cryptocurrency differs from virtual currency , which is used in online games and other virtual worlds.
Agility PR Solutions
MARCH 23, 2022
When choosing where to pursue your love of public relations, there are lots of factors to consider. Sure, plenty of universities have public relations programs, but you need one that fits your interests and career goals. You don’t have to go to an Ivy League school to learn the ins and outs of this field, […]. The post The top 10 universities with public relations degrees appeared first on Agility PR Solutions.
PR for Anyone
MARCH 23, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April. That certainly seemed logical.
Ronn Torossian
MARCH 21, 2022
Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days, a targeted and relevant pop-up ad can convert a lot of consumers, as long as […]. The post Effective Pop-Up Ad Strategies appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Remote PR Jobs
MARCH 22, 2022
It’s hard to go anywhere without hearing about the Great Resignation and the impact it has had on dozens of industries. It’s not just the grocery stories and Starbucks taking the hit—professionals from all walks of life are leaving their jobs in droves in search of a better work-life balance. In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and
Prowly
MARCH 25, 2022
Prowly #PRChat is the quick read where industry pros share their take on the issues of the day and sometimes the trends we’ll hear about tomorrow. This time we welcome Jennifer Sanchis, Account Director at CARMA, provider of global PR analysis solutions. She’s an expert on the role and significance of digital media intelligence and […]. The post Prowly #PRChat with Jennifer Sanchis, Account Director at CARMA appeared first on Prowly Magazine.
PRSay
MARCH 23, 2022
PRSA members received insights into how brands have responded to the war in Ukraine and the global impact of the Russian invasion during the March 15 webinar, “Conflict in Ukraine: The Global Impact and Business Response.”. During an insightful 30-minute session, PRSA CEO Linda Thomas Brooks talked with Dana M. Peterson , chief economist at The Conference Board.
Ronn Torossian
MARCH 19, 2022
Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company’s reputation, especially if the business doesn’t respond to the situation on time or in the right way. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
NewsWhip
MARCH 24, 2022
Last year Drew Timme played a chief role in Gonzaga’s success during March Madness, helping to lead the Bulldogs to the championship game with his 6’10 frame and conspicuous mustache. He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. In June of 2021 the Supreme Court ruled that student athletes were now allowed to be compensated for their names, images, and likeness (NIL), which the NCAA had previously restricted.
Agility PR Solutions
MARCH 24, 2022
Are you struggling to fill jobs at your company? Before you pay for yet another job ad, consider how you can get more employee referrals, so you can hire someone and save money. Offer incentives One of the best ways to increase the rate of employee referrals is to set up a referral program. You […]. The post 6 ways to increase the rate of employee referrals in your company appeared first on Agility PR Solutions.
Steve Barrett on PR
MARCH 25, 2022
From ground-level descriptions of PR pros fleeing the invasion to the layered and complicated knock-on effects of economic sanctions, the conflict in Ukraine is having a massive impact.
PRSay
MARCH 21, 2022
Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Awario
MARCH 24, 2022
In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers. We'll discuss why Instagram influencer marketing is successful, what kind of influencers are out there, how to do the outreach for the influencers in your niche, and answer to the most important question of all: how to find Instagram influencers.
wiredPRworks
MARCH 23, 2022
Looking for the future intersection of social media and podcasting? This episode has it all: historical perspectives, where we are now, along with updates on podcasting 2.0 and web 3.0. Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells.
Contently - Strategy
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.
Sword and the Script
MARCH 22, 2022
Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. And it’s grown to the extent it outweighs other business functions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
MARCH 25, 2022
Employees’ expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. HR and leadership professionals firm McLean & Company has published a new blueprint to guide HR leaders in designing an employee experience strategy.
Communications Conversations
MARCH 24, 2022
Each semester I teach at the University of St. Thomas, we spend at least one class period on personal branding. This semester we’ll spend two class periods on the topic–next week! In advance of that class, I thought I’d share my 8 best practices I try to share with every student in my class each semester. Look, I don’t consider myself a personal branding expert.
5W PR
MARCH 21, 2022
A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP.
PR Fuel
MARCH 22, 2022
Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. You can boost brand awareness, website traffic, leads, and sales. Not sure how to distribute press release materials? Here are a few tips that can help. Neglecting to distribute press releases the proper way might end with your releases getting tossed out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
MARCH 22, 2022
Smartphones are an essential part of modern life. By 2022, there were 6.57 billion smartphone users worldwide, and there could be seven billion by 2024. This makes mobiles one of the best ways for businesses to connect with customers. How? There’s an app for that. Businesses have apps to facilitate sales, raise brand awareness, and […]. The post A beginner’s guide to creating a mobile app: Everything you need to know appeared first on Agility PR Solutions.
HMA Public Relations
MARCH 21, 2022
Today’s #MediaMonday comes to us from Floyd Alvin Galloway, a freelance reporter, photographer, entrepreneur and host/producer of The Alvin Galloway Show. Learn more about him!
Inbound PR
MARCH 20, 2022
At the beginning of the year, I promised myself to go slower. That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all). Why am I making this decision? Because 'make, waste, dispose' is the premise of fast fashion and it doesn't fit with my sustainability beliefs and zero-waste efforts.
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