Sat.Dec 16, 2017 - Fri.Dec 22, 2017

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 0
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Use these 9 Tips to Become a Leader in Digital

Deirdre Breakenridge

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. It’s even more difficult to know what features are most relevant to you and your company. Is Instagram’s new Direct App something you should be concerned with?

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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. But maybe it's OK to dream big in this constantly changing media landscape. To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audi

Internal 152
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NBA Using All-Star Game to Build up Ratings

Ronn Torossian

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations. In those days, the NBA All-Star Game and its day-before draw, the Slam Dunk Contest, were must-see TV for countless basketball fans across the globe.

Internal 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.

More Trending

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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

From left to right: Natan Edelsburg, Monita Buchwald, Elias “Buck” Buchwald. The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. One such clan has PR experience that goes back generations in New York City, while another extends forward and covers the Midwest and East Coast. For both Natan Edelsburg of New York City and the family of David L.

Publicity 150
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Cool Tools Every PR Pro Should Be Using When Crafting Great Content

Prowly

Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results? The post Cool Tools Every PR Pro Should Be Using When Crafting Great Content appeared first on Prowly Magazine.

Tools 134
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Top 10 Game Informer Staff on Twitter

Cision

If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list. We have the top 10 Game Informer magazine staff on Twitter, ranked by the number of followers. Metrics were pulled on Dec. 22, 2017 and may change over time. 1. Andy McNamara — Editor in Chief — 38,839. 2. Andrew Reiner — Executive Editor — 35,850. 3.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan.

Exercises 136
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Questions You Should Get Answers to Before Your LMS Implementation

Flack's Revenge

To clear your doubts regarding LMS implementation, we’ve compiled the answers to the most frequently asked questions.

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Three PR Issues Companies Will Face In 2018

The Stalwart Blog

This year certainly possessed its share of PR events, and 2018 will not disappoint either. While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. We saw our share of popular, well-liked personalities fall brilliantly into discredit, but, with the exception of Uber, the stories largely centered on entertainment celebrities and politica

Company 114
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Social video may be exploding, but social video metrics are lagging

Communications Conversations

This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend posts. We all know video is going to increase in importance and relevance across social channels in the year ahead.

Video 109
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Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Investing in solar panels is a. big decision – a lot of time, thought and money goes into choosing the right panels, finding the best installer and arranging for the building and/or installation work to be done. Once your system is in place, it’s easy to feel that you’ve done your bit and simply sit back and let the sun – and your solar panels – do all the work.

Energy 91
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies]

B2B 85
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The Real Master of Hype

Mark My Words

For all those venturing out this Christmas to see Hugh Jackman’s “The Greatest Showman” here is my view on the real Phineas Emperor of Hype. I’ve often been asked about my fantasy dinner party guests from history. It’s a fluctuating list, but one man always comes out on top; the great American Showman PT Barnum. For someone like me, who has spent a career obsessed with the art and craft of public relations, publicity and the irresistible power of great story telling, Barnum is perhaps the most i

Viral 83
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Wise Words from the Corner Office

Barokas

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association.

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#HeForShe: Which female business leader do you most admire and why?

Communications Conversations

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. So, here goes! I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. First up: Which female business leader do you most admire and why?

Agency 68
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Beyond PR

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 75
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Mercedes-Benz Japan launches localized newsroom

Presspage

PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60
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Thinking Outside the Media Box – Influencer Relations

Barokas

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Just as a runner would save a hard-earned race medallion, I carefully file away each CNBC, POPSUGAR, or HuffPost piece that I help guide across the finish line.

Media 60
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I’m A Celebrity winner Georgia Toffolo ‘forced to hand over 30 per cent of her £1million earnings to ITV’ after jungle victory

Mark My Words

The Sun, 17th December 2017. Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. “She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. “She won’t be an immediate millionaire but she’s on the road to make a million.”. Mark says that when Toff leaves the jungle, she’ll be inundated by offers of everything from book deals to being the face of fashion and lingerie brands.

Fashion 60
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What mediums do PR pros use to communicate to audiences?

Axia PR

5 key factors for conveying company messages effectively. Getting your messages to the right audiences is key in effective public relations. It’s important to know the different channels and platforms and the best way to use each of them. There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.

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'Mobilizing' your newsroom

Presspage

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors.

Mobile 60
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How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]. The post How Can You Boost Your SEO? appeared first on HMA Public Relations.

SEO 52
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Is Facebook about to kill organic reach for brand pages?

Prohibition

Facebook has recently announced some significant changes that have the potential to impact upon the way we manage communities and post content on behalf of brands everywhere. As you’ve probably seen, Facebook is currently rolling out its new Explore Feed – a new news-feed dedicated to content discovery – it is a combination of content from brands, friends, as well as recommended content (you can view this on the left-hand sub menu of the Facebook homepage – click Explore; ‘Explore Feed’).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Sequences in the BuzzMarker: Schedule Automatic Follow-Ups While You Research Leads

Buzzstream

Back in October, we announced our new Sequences feature , enabling you to schedule automatic follow-up emails and automatic follow-up email reminders. Now we’re proud to introduce that same feature to our Chrome extension, the BuzzMarker. So if you use the BuzzMarker to do outreach, you can now automate followups, making your outreach campaigns even faster and easier, and helping increase your reply rates.

Video 48
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The Heart of Silicon Valley

The Hoffman Agency

by Melissa Lewelling, Senior Account Executive at The Hoffman Agency. When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups with three passionate engineers hoping to change the world with their inventions.

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Why Do Public Relations Professionals Love Lists?

HMA Public Relations

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]. The post Why Do Public Relations Professionals Love Lists? appeared first on HMA Public Relations.