Sat.Dec 16, 2017 - Fri.Dec 22, 2017

Use these 9 Tips to Become a Leader in Digital

PR Expanded

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

NBA Using All-Star Game to Build up Ratings

Ronn Torossian

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well?

More Trending

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

6 rising social media trends that PR pros should watch

PR Daily

With a new year comes new changes, new goals and new trends; as the great Ernest Hemingway wrote, “It occurs first very slowly, then all at once.”. Social media trends are also on the move.

Trends 155

PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar.

Tech has an image problem. How do we fix it?

Flack's Revenge

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view.

Media 141

talent, not labour

PR Daily

The latest edition of the European Public Mosaic: Open Journal on Public Service is focused on talent management. My article in the journal is entitled ‘Talent, not Labour, is the Future of Work’ Here is the abstract.

8 Noteworthy PR and Social Media Wins from 2017

Critical Mention

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

This year certainly possessed its share of PR events, and 2018 will not disappoint either.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

Sword and the Script

There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene.

Why writers will always be at the heart of great messaging

PR Daily

Most people feel some measure of frustration that their work makes little to no difference in the world. Writers—who are often prone to melancholy and self-doubt—are especially vulnerable to professional anxiety. What am I doing with my life? Will there be a job for me next year—or next week?

Top 10 Game Informer Staff on Twitter

Cision

If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list. We have the top 10 Game Informer magazine staff on Twitter, ranked by the number of followers. Metrics were pulled on Dec. 22, 2017 and may change over time.

For These PRSA Leaders, Public Relations Is All in the Family

PRSay

From left to right: Natan Edelsburg, Monita Buchwald, Elias “Buck” Buchwald. The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Investing in solar panels is a. big decision – a lot of time, thought and money goes into choosing the right panels, finding the best installer and arranging for the building and/or installation work to be done.

Gauging and proving the ‘strategic impact’ of social media

PR Daily

Despite a litany of tools designed to monitor measurement and metrics, many organizations remain uncertain about the business value of social media.

How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.

Social video may be exploding, but social video metrics are lagging

Communications Conversations

This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend posts.

Video 120

Thinking Outside the Media Box – Influencer Relations

Barokas

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.

Facebook to punish posts that ask for ‘likes’ and shares

PR Daily

Some calls to action are no longer welcome on Facebook. The social media giant has introduced new code to penalize posts that it determines to be spam or “engagement bait.”

Harnessing the Power of Conversational Marketing — The Conclusion

Maine PR Maven

Elements of a Conversational Marketing Campaign As with any marketing strategy, a comprehensive approach will generate far more results than putting all of your eggs into one basket.

Thought Leadership PR: How to Strengthen Your Business

B2B PR Sense

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: What is thought leadership? What is Thought Leadership?

The Real Master of Hype

Mark My Words

For all those venturing out this Christmas to see Hugh Jackman’s “The Greatest Showman” here is my view on the real Phineas Emperor of Hype. I’ve often been asked about my fantasy dinner party guests from history. It’s a fluctuating list, but one man always comes out on top; the great American Showman PT Barnum.

Announcing PR Daily’s 2017 Content Marketing Awards winners

PR Daily

'Twas the Night Before the PR Crisis

TrendKite

When in my Spike Alerts there arose such a clatter, I sprang into my dashboard to see what was the matter

How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. Click below for more]. The post How Can You Boost Your SEO? appeared first on HMA Public Relations.

SEO 68

Wise Words from the Corner Office

Barokas

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association.

4 rules for how to use Twitter to market your product

PR Daily

Social media is a vital tool in today’s business landscape. Those businesses that avoid products like Twitter risk falling behind the competition to a drastic degree. There are right and wrong ways to use Twitter to its full potential though. Not every tweet will have the same impact.