Sat.Dec 16, 2017 - Fri.Dec 22, 2017

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

Use these 9 Tips to Become a Leader in Digital

PR Expanded

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NBA Using All-Star Game to Build up Ratings

Ronn Torossian

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

More Trending

How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.

5 Questions You Should Get Answers to Before Your LMS Implementation

Flack's Revenge

To clear your doubts regarding LMS implementation, we’ve compiled the answers to the most frequently asked questions. Learning Technology LMS

How to add GIFs and make your content pop

PR Daily

Winner of a Lifetime Achievement Webby and older than the internet itself, the GIF has truly stood the test of time. Created in 1987 by Steve Wilhite, the GIF is an easy way to attach an 8-bit image with motion to an email message, web page or social media post.

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 10 Game Informer Staff on Twitter

Cision

If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list. We have the top 10 Game Informer magazine staff on Twitter, ranked by the number of followers. Metrics were pulled on Dec. 22, 2017 and may change over time.

Tech has an image problem. How do we fix it?

Flack's Revenge

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush.

6 rising social media trends that PR pros should watch

PR Daily

With a new year comes new changes, new goals and new trends; as the great Ernest Hemingway wrote, “It occurs first very slowly, then all at once.”. Social media trends are also on the move.

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Earned Media Poised for New Prominence in 2018 [UML]

Sword and the Script

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view.

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8 Noteworthy PR and Social Media Wins from 2017

Critical Mention

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands.

Thought Leadership PR: How to Strengthen Your Business

B2B PR Sense

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers. Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: What is thought leadership? What is Thought Leadership?

talent, not labour

PR Daily

The latest edition of the European Public Mosaic: Open Journal on Public Service is focused on talent management. My article in the journal is entitled ‘Talent, not Labour, is the Future of Work’ Here is the abstract.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

This year certainly possessed its share of PR events, and 2018 will not disappoint either.

The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

Sword and the Script

There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene.

For These PRSA Leaders, Public Relations Is All in the Family

PRSay

From left to right: Natan Edelsburg, Monita Buchwald, Elias “Buck” Buchwald. The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair.

Why writers will always be at the heart of great messaging

PR Daily

Most people feel some measure of frustration that their work makes little to no difference in the world. Writers—who are often prone to melancholy and self-doubt—are especially vulnerable to professional anxiety. What am I doing with my life? Will there be a job for me next year—or next week?

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Investing in solar panels is a. big decision – a lot of time, thought and money goes into choosing the right panels, finding the best installer and arranging for the building and/or installation work to be done.

2017–A year of great content

Media Bullseye

The end of the year is when we take time to look both forward to the new year, and back, to see what the last twelve months have held. A lot of great content has been written—here are some of my favorite posts from my favorite PR, communications, and marketing blogs.

Social video may be exploding, but social video metrics are lagging

Communications Conversations

This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend posts.

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Gauging and proving the ‘strategic impact’ of social media

PR Daily

Despite a litany of tools designed to monitor measurement and metrics, many organizations remain uncertain about the business value of social media.

How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. Click below for more]. The post How Can You Boost Your SEO? appeared first on HMA Public Relations.

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Harnessing the Power of Conversational Marketing — The Conclusion

Maine PR Maven

Elements of a Conversational Marketing Campaign As with any marketing strategy, a comprehensive approach will generate far more results than putting all of your eggs into one basket.

The Real Master of Hype

Mark My Words

For all those venturing out this Christmas to see Hugh Jackman’s “The Greatest Showman” here is my view on the real Phineas Emperor of Hype. I’ve often been asked about my fantasy dinner party guests from history. It’s a fluctuating list, but one man always comes out on top; the great American Showman PT Barnum.

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3 steps to improve online health care marketing

PR Daily

As the holiday season approaches, it’s a good time to take stock of your 2017 marketing and outreach efforts. Our continuous refinement of vital information can help us create new opportunities to connect with our various communities.

Why Do Public Relations Professionals Love Lists?

HMA Public Relations

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]. The post Why Do Public Relations Professionals Love Lists? appeared first on HMA Public Relations.

'Twas the Night Before the PR Crisis

TrendKite

When in my Spike Alerts there arose such a clatter, I sprang into my dashboard to see what was the matter

Cool Tools Every PR Pro Should Be Using When Crafting Great Content

Prowly

Since content plays such an important role in both types of activities, why not join forces and start crafting content that will not only attracts media’s attention but will also create an opportunity to rank high in search results?

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Facebook to punish posts that ask for ‘likes’ and shares

PR Daily

Some calls to action are no longer welcome on Facebook. The social media giant has introduced new code to penalize posts that it determines to be spam or “engagement bait.”