Sat.May 13, 2017 - Fri.May 19, 2017

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

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The 7 Surprising Super Powers of PR

Onclusive

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […]. Industry Insights & Trends PR public relations super powers

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.”

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

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More Trending

The 7 Surprising Super Powers of PR

Onclusive

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently.

Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations.

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What Your Press Release Analytics Are Really Telling You About Your PR

Cision

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. Or both.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. It's gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you're working towards, and support it. Your employees now have a roadmap for the future.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. But what, if anything, makes millennials truly different?

Maximizing the PR Planning Process

Shift Communications

Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do.

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books.

5 simple (and free) small-business PR wins

PR Daily

Public relations isn’t for the easily discouraged. It takes thick skin and a willingness to fail—repeatedly. For small businesses without the resources to hire a PR agency or an in-house specialist, crafting a cohesive PR plan can seem downright impossible.

Exploring the challenges facing the public relations profession

Stephen Waddington

I need your help to characterise the issues that the public relations profession is facing. I’m speaking at the CIPR Best Practice conference at the University of Cambridge next week on Tuesday, 23 May. It’s a regional event organised by the CIPR East Anglia group. Ahead of the event I’m looking to investigate the attitude of practitioners to the different challenges that the public relations profession is facing. I need your help.

Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]

Sword and the Script

There are so many variables to influencer marketing , it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value.

Behind the Headlines with Amanda Bialek

Cision

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency.

4 pitch ideas when your client has absolutely no news to share

PR Daily

It’s exciting when a client has a groundbreaking announcement or product launch. It’s go time for our team to find pitch targets, get everything ready and execute successfully, but not all clients have big news all the time.

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

58 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@carma.com. Academia/Government. Supervisory Public Affairs Specialist , DC Dept.

Here Are Four Times When It’s OK to Go Off Message

Cision

It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. In many cases, it’s the public relations specialist’s responsibility to convince them otherwise.

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3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. HubSpot reported. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. The focus makes sense, as WordPress reported that more than 409 million people view 23.3

Why Consistency in Content Marketing Matters

Sword and the Script

Consistency in content marketing is so important because everything else follows. If you are consistent, you are committed. If you are committed, you have someone dedicated. If you have someone dedicated , you build a process. If you have a process, it can be improved.

How to Protect and Grow Your PR Budget in a Digital Comms Playground

The Resolution Blog

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement.

5 Ways to Reach New Audiences Through Tech Innovations

Cision

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. Today, though, our interaction with devices is profoundly different — we’re transitioning from manually operated products to interconnected services via the estimated 6.4 billion connected devices in use worldwide.

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Marketers, which LEGO character are you?

PR Daily

What can Lego teach us about digital marketing agencies? Plenty, it turns out. For one, the iconic toy’s characters can teach us about the roles we play in our agencies.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy.

Snapchat Copycat…Again

HMA Public Relations

Will Instagram ever stop copying Snapchat? Will Sara ever stop writing about it? Right now, it looks like the answer to both of those questions is no. Click below for more]. The post Snapchat Copycat…Again appeared first on HMA Public Relations.

My 22 Years With an APR

PRSay

PR professionals who do not have their APR are often as passionate arguing against it as those who have attained Accreditation argue for it. These are not new positions in our profession. When I decided to get my Accreditation way back in 1995, such arguments were raging around me.

PR pros can’t ignore sales and marketing functions

PR Daily

PR practitioners have an important job. Just think about the title of our profession: public relations. First, “public.” That’s a broad word in and of itself, referring to our communities, employees, board, investors, media, competitors, legislators and more. The list of “publics” can go on and on.

Communications and language: PR pros adapt to generational differences

Media Bullseye

During a recent #MeasurePR chat about financial communications and investor relations practices within PR, one of the panelists in the chat noted that generational differences in language can present a challenge for PR pros. A challenge that is growing.

Guy Kawasaki’s Best Social Media Lessons

Social PR Chat

With so many new social media platforms and features coming out recently, it can be hard for anyone to keep up with which tools can best reach your audience! Luckily, Lisa Buyer caught up with Guy Kawasaki in between his Facebook Live events and Canva Evangelizing.

2017 Rocky Mountain Emmy Silver Circle Inductees

HMA Public Relations

The Rocky Mountain Emmy Silver Circle inductees are here! Click below for more]. The post 2017 Rocky Mountain Emmy Silver Circle Inductees appeared first on HMA Public Relations.