Onclusive
MAY 18, 2017
Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […].
Cision
MAY 15, 2017
I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. Or both. It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MAY 18, 2017
Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet undeniable, and harder than it sounds.
Business Wire
MAY 18, 2017
By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. The struggles faced by Canadian news media professionals are well-documented.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
MAY 18, 2017
Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 15, 2017
Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist.
Prowly
MAY 18, 2017
With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer? The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.
The Proactive Report
MAY 16, 2017
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its full potential.
Cision
MAY 19, 2017
It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. In many cases, it’s the public relations specialist’s responsibility to convince them otherwise.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
MAY 17, 2017
There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. Today’s PR landscape is busy and complicated yet full of opportunity. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this).
Prowly
MAY 16, 2017
How To Collaborate With Influencers In Six Simple Steps. In case you’ve been wondering, collaboration with online creators works! What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. It seems like a. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine.
Shift Communications
MAY 16, 2017
Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry.
Cision
MAY 16, 2017
Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. Today, though, our interaction with devices is profoundly different — we’re transitioning from manually operated products to interconnected services via the estimated 6.4 billion connected devices in use worldwide.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
MAY 17, 2017
I need your help to characterise the issues that the public relations profession is facing. I’m speaking at the CIPR Best Practice conference at the University of Cambridge next week on Tuesday, 23 May. It’s a regional event organised by the CIPR East Anglia group. Ahead of the event I’m looking to investigate the attitude of practitioners to the different challenges that the public relations profession is facing.
Stuart Bruce
MAY 19, 2017
The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion. The Reputation Dividend report puts Royal Dutch Shell in top place, displacing Unilever with GSK showing the biggest gain up from 40 to fifth.
PRSay
MAY 18, 2017
PR professionals who do not have their APR are often as passionate arguing against it as those who have attained Accreditation argue for it. These are not new positions in our profession. When I decided to get my Accreditation way back in 1995, such arguments were raging around me. Twenty-two years later, though, I am as pleased with my decision to earn the credential as I was the day I passed the tests.
Frederik Vincx
MAY 19, 2017
Reading Time: 2 minutes With a digital service we want to help care facilities strengthen the relationship between staff and inhabitants with dementia. Problem: dementia is on the rise. Solution. Next steps. Project background. Problem: dementia is on the rise. In Flanders, in 2010, there where 100.000 people with dementia. In 2020, that will be 130.000.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
MAY 16, 2017
There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging.
Barokas
MAY 17, 2017
This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. As a PR practitioner, I wanted to build upon my existing skillset to more effectively communicate as a leader to both my internal team and to the client.
Stern + Associates
MAY 17, 2017
Continuous improvement is a necessity in life – and in content marketing. Tweak a headline to get more clicks. Add a visual to increase engagement. Change the call-to-action to improve. The post 5 Healthy Habits to Strengthen Your Content Marketing Strategy appeared first on Stern Strategy Group.
Sword and the Script
MAY 13, 2017
There are so many variables to influencer marketing , it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. There’s a lot of murkiness to it as well. FTC warning letters aside , can brands really buy influence?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
MAY 16, 2017
The PR profession is in flux, and in response, we PR practitioners must learn to swallow a tough pill: the tried-and-true methods for communication don’t always guarantee the results we want anymore. While many of the PR classics such as press releases and videos might still provide the information your public needs, it’s important for us to also adapt to a world of shrinking attention spans and constant social media usage.
Presspage
MAY 19, 2017
The decline in the number of journalists and the rise of PR professionals are well documented. In the US, PR workers now outnumber journalists by about five to one. As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources.
Stern + Associates
MAY 18, 2017
We spend more than eight hours per day consuming media. Yet, with dozens of new media platforms popping up (daily, it seems), getting and holding audience attention has never been. The post Three Surefire Ways Design Supports Your Content Marketing Strategy appeared first on Stern Strategy Group.
Frederik Vincx
MAY 19, 2017
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. MAKS organizes many workshops and trainings to help both youngsters and adults to learn digital and IT skills, and thus increase their odds of employment. One of the projects at MAKS is the video CV. During one week in the eastern holiday we guided a group of youngsters to present themselves to potential employers.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
MAY 16, 2017
Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint.
Sword and the Script
MAY 16, 2017
Consistency in content marketing is so important because everything else follows. If you are consistent, you are committed. If you are committed, you have someone dedicated. If you have someone dedicated , you build a process. If you have a process, it can be improved. If you have an improved process, it gets integrated. If you are integrated, you will develop a plan.
Ishmael's Corner
MAY 14, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Millions of college students are about to graduate and strike out in the real world, some with shiny apples in hand. Given that the number college grads far exceeds the available entry-level jobs, finding that first gig can feel like the search for a donut at Deepak Chopra retreat.
Expert insights. Personalized for you.
286 
Let's personalize your content