Sat.Apr 15, 2017 - Fri.Apr 21, 2017

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

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Apple Joins the Race for Self-Driving Cars

Ronn Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Storytelling at a Massive Scale

Onclusive

Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […]. Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytelling

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5 Tips to Nurture Your Brand Fanatics

Cision

If you’re lucky, there are folks who love what you’re doing as a business. People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics.

Ragan Training makes it easy to offer new ideas

PR Daily

It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management wants to try a “new approach.”

Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable.

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The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Cision

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

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Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Create a Content Hub that Drives PR Results

Cision

Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog.

Adidas apologies for ‘insensitive’ Boston Marathon email

PR Daily

The power of an email’s subject line cannot be understated—for better or worse. Adidas was recently on the latter end of that lesson. Following this week’s Boston Marathon, the retail company’s customers found in their email inbox a congratulatory message.

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Join the PR Resolution

The Resolution Blog

Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. link] Every two weeks I collate the stand-out five things you need to know in PR. You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. Don’t miss out. Join today and start your own PR Resolution.

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Digital Disappointment: Brands Getting CX Wrong

The Proactive Report

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.

3 lessons from Starbucks’ ‘Unicorn Frappuccino’

PR Daily

Starbucks is making unicorn (and sugar) lovers’ dreams come true. The coffee chain recently announced a limited time drink called the “Unicorn Frappuccino”: As rare as. a unicorn. The color-changing, flavor-changing #UnicornFrappuccino —here for a limited time at participating stores

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Thoughts on Promoting Thought Leadership

Reputation Us

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought?

Should companies pay their PR interns?

Communications Conversations

Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns?

Earnings Pitfalls to Avoid

Cision

What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending. Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences.

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5 steps to grab coverage in food publications

PR Daily

Pitching a food publication can be tricky. Here are five tips to help you craft your pitch so that it stands out among the plethora of food and restaurant pitches that flood an editor’s inbox every day: 1. Conduct thorough research.

How to build accurate PR agency project budgets

Media Bullseye

Successful public relations executives understand the need to focus on project profitability , but how exactly do you do that? It starts with building out an accurate budget.

How to Get Your Press Releases to Stand Out From the Crowd

Critical Mention

By Andrew Blum. It’s been said that the press release is dead. But that’s not really true. It’s just been morphing in recent years, and so has its audience. So to make your press releases stand out, here are a few things to keep in mind.

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Top 10 Radio Stations in California

Cision

This week we take a look at the top radio stations in California based on Nielsen Audio ratings. All numbers were pulled April 19, 2017. KIIS-FM 102.7 – 4,117,600. KBIG-FM 104.3 MYFM – 4,057,200. KOST-FM 103.5 – 3,661,600. KRTH-FM K-Earth 101 – 3,071,200. KAMP-FM 97.1 AMP Radio – 2,965,100. KPWR-FM Power 106 – 2,710,800. KCBS-FM 93.1 Jack FM – 2,559,500. KRRL-FM REAL 92.3 – 2,131,400. KYSR-FM ALT 98.7 – 1,937,400.

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Now even the most inexperienced writers can become skilled wordsmiths

PR Daily

The blank page stares back at you from your computer screen. The words are in your head but you can’t seem to get them out. Your deadline is coming up faster than you can type. Sound familiar?

Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election.

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United Enters the Third Stage of a PR Grieving: the Shake Down

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s been a rough week for United Airlines.

Take Your Earnings Release to the Next Level

Cision

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news? Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.

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Consider the challenges of live video in your marketing efforts

PR Daily

With the recent introduction of Facebook Live and Instagram Stories , live video is quickly gaining traction. But although the benefits of live video have been discussed numerous times, it’s not for everyone.

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