Sat.Apr 15, 2017 - Fri.Apr 21, 2017

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

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Apple Joins the Race for Self-Driving Cars

Ronn Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Storytelling at a Massive Scale


Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […]. Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytelling

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The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different.

5 Tips to Nurture Your Brand Fanatics


If you’re lucky, there are folks who love what you’re doing as a business. People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics.

How to Be Effective in B2B Influencer Marketing

B2B PR Sense

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. Why is this?

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Ragan Training makes it easy to offer new ideas

PR Daily

It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management wants to try a “new approach.”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience


If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC.

Study: The early bird get the (writing) worm

PR Daily

Are you a better writer in the morning or at night? Despite what you may think (or how much more work you may accomplish) during the late evening hours (from 10 p.m. to 2 a.m.), research shows that you are probably doing your prose a disservice.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable.

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Create a Content Hub that Drives PR Results


Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too.

Now even the most inexperienced writers can become skilled wordsmiths

PR Daily

The blank page stares back at you from your computer screen. The words are in your head but you can’t seem to get them out. Your deadline is coming up faster than you can type. Sound familiar?

Common Crisis Simulation Question Answered: How To Prepare

Melissa Agnes

I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise.

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Behind the Headlines with Tim Race


Over the past 27 years, Tim Race became a veteran at the New York Times, serving in a variety of roles, including energy, autos and transportation editor. A few months ago, Race made the jump from journalism to a career in PR. This week, I sat down with Tim to discuss his transition to PR, using the full array of purchased, earned, sponsored and owned media platforms to help clients tell stories, and building your personal brand to work your way up.

Digital Disappointment: Brands Getting CX Wrong

The Proactive Report

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete.

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Consider the challenges of live video in your marketing efforts

PR Daily

With the recent introduction of Facebook Live and Instagram Stories , live video is quickly gaining traction. But although the benefits of live video have been discussed numerous times, it’s not for everyone.

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The Key to Success in Business is Enthusiasm

Maine PR Maven

Seven tips to feeling joy in your career and attracting others into your life Business is about relationships with people.

Your 10-K is Coveted (and Comprehensive) Content


After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.

Thoughts on Promoting Thought Leadership

Reputation Us

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought?

Marketers, watch for these social media trends

PR Daily

Social media has reached a maturity level many once thought unfathomable. Think back to the early days of Friendster, MySpace and even Facebook: Who could have imagined then that in a matter of years several social platforms would grow into multi-billion dollar organizations?

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Should companies pay their PR interns?

Communications Conversations

Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns?

Earnings Pitfalls to Avoid


What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending. Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences.

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How to build accurate PR agency project budgets

Media Bullseye

Successful public relations executives understand the need to focus on project profitability , but how exactly do you do that? It starts with building out an accurate budget.

Copyright ‘safe harbor’: A primer for PR pros

PR Daily

How carefully do you walk the copyright tightrope? Success in public relations and marketing in the digital communications era involves building platforms for and encouraging interactive messaging.

Join the PR Resolution

The Resolution Blog

Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. link] Every two weeks I collate the stand-out five things you need to know in PR. You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. Don’t miss out. Join today and start your own PR Resolution.

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Top 10 Radio Stations in California


This week we take a look at the top radio stations in California based on Nielsen Audio ratings. All numbers were pulled April 19, 2017. KIIS-FM 102.7 – 4,117,600. KBIG-FM 104.3 MYFM – 4,057,200. KOST-FM 103.5 – 3,661,600. KRTH-FM K-Earth 101 – 3,071,200. KAMP-FM 97.1 AMP Radio – 2,965,100. KPWR-FM Power 106 – 2,710,800. KCBS-FM 93.1 Jack FM – 2,559,500. KRRL-FM REAL 92.3 – 2,131,400. KYSR-FM ALT 98.7 – 1,937,400.

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Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election.

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