Deirdre Breakenridge
APRIL 17, 2017
A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. Over time, by following this mantra, you will get where you want to go.
Onclusive
APRIL 19, 2017
Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].
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Cision
APRIL 21, 2017
If you’re lucky, there are folks who love what you’re doing as a business. People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Ronn Torossian
APRIL 20, 2017
Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car. And, as is their habit, the company landed in the market with a massive splash. California’s DMV awarded Apple a permit to design and test a self-driving car on public roads in the state.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
APRIL 20, 2017
By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views. To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 18, 2017
Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content.
Melissa Agnes
APRIL 17, 2017
I recently published a video discussing the best way to train your staff to be crisis-ready (hint: it’s by conducting a crisis simulation). At the end of the video, I invited viewers to ask me questions so that I could help them – and you – prepare and conduct a successful exercise. While I received several questions, there was one in particular that came from both professionals and students.
ImPRessions - Crenshaw Communications
APRIL 18, 2017
Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.
The Proactive Report
APRIL 17, 2017
Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. The customer journey is not what it used to be and people interested in your product or service have many avenues of information available to them now.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
APRIL 20, 2017
If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask? Features point out what brands think people care about: 64 GB hard drive, multiple color options, customizable. Benefits discuss why the customer cares: does more in less time, gets whites whiter, eco-friendly.
The Resolution Blog
APRIL 17, 2017
Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. [link] Every two weeks I collate the stand-out five things you need to know in PR. You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders.
PRSay
APRIL 19, 2017
Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations
Sword and the Script
APRIL 18, 2017
Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
APRIL 19, 2017
What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending. Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences.
MaccaPR
APRIL 18, 2017
When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. public relations people. Mind you, not ALL public relations people. Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials.
Communications Conversations
APRIL 20, 2017
Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns? Understandably, many of the students tended to say “yes–companies should definitely pay us.” And, from where they sit, I can hardly blame them.
PRSay
APRIL 21, 2017
It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. We did it on typewriters in my day. But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
APRIL 21, 2017
After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season. However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of eac
Reputation Us
APRIL 18, 2017
Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post and put it bluntly. A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic.
Sword and the Script
APRIL 15, 2017
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. It’s a bit like the playground, where one kid gets a little rough with another one.
Stern + Associates
APRIL 20, 2017
The world is ending and it’s all because of artificial intelligence (AI). At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the. The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
APRIL 19, 2017
This week we take a look at the top radio stations in California based on Nielsen Audio ratings. All numbers were pulled April 19, 2017. 1. KIIS-FM 102.7 – 4,117,600. 2. KBIG-FM 104.3 MYFM – 4,057,200. 3. KOST-FM 103.5 – 3,661,600. 4. KRTH-FM K-Earth 101 – 3,071,200. 5. KAMP-FM 97.1 AMP Radio – 2,965,100. 6. KPWR-FM Power 106 – 2,710,800. 7.
Critical Mention
APRIL 20, 2017
By Andrew Blum. It’s been said that the press release is dead. But that’s not really true. It’s just been morphing in recent years, and so has its audience. So to make your press releases stand out, here are a few things to keep in mind. For starters, you still need to grab the attention of the media and the public with a snappy headline— and make sure it a communicates a strong news hook without puff.
Ishmael's Corner
APRIL 19, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke.
Stern + Associates
APRIL 19, 2017
Nearly 100 days into the new administration, the tempo of – and demand for – political news shows no signs of slowing. Coupled with other shifts, such as the continued. The post 4 Tips for Landing Coverage in the Current Media Relations Jungle appeared first on Stern Strategy Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
APRIL 17, 2017
Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news? Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.
Communications Conversations
APRIL 17, 2017
By now, we’re all kinda United’ed out, aren’t we? My Facebook feed was full of people still talking about it last week. My LinkedIn feed is STILL full of people opining about the incident. And, most (if not all) of this commentary has been highly critical of United. PEPSI: We made the biggest PR blunder of any major company this year.
Ishmael's Corner
APRIL 17, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s been a rough week for United Airlines. When my mom — who is still getting the hang of this thing called the internet — asks if I’ll continue flying on United, you know the PR debacle has reached the masses. I have this theory that a PR crisis typically breaks down into five stages: more.
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