Sat.Oct 22, 2016 - Fri.Oct 28, 2016

2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis.

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How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

Nintendo continues to innovate

Ronn Torossian

For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to help journalists reach you more quickly and easily

PR Daily

Digital marketing and social media have added to the decline of many online newsrooms—where organizations share news, facts and relevant contacts. Because of that, media relations have taken a big hit.

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The New Marketing Mandate for the Advocacy Era

Cision

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom.

4 lessons PR pros can learn from Texas Hold ’em

PR Daily

Back in my college days, I used to play Texas Hold ’em. There’s a lot to love about the game. My favorite part was how it would bring people from all walks of life together.

Peg Fitzpatrick Talks Social Media Strategy Tips #SMM

Social PR Chat

Peg Fitzpatrick is the co-author of The Art of Social Media and a social media strategist for brands like Canva, Google, and Audi. Here is her interview with Lisa Buyer : Social Media: A Fast-Paced World. Fitzpatrick made note that social media trends are everchanging.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

A Simple Measure of Marketing Many Businesses Miss

Sword and the Script

How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other questions.

PR bosses: Stop doing these things

PR Daily

PR pros often seek constructive criticism. That doesn’t mean you should rag on your boss behind his or her back—it isn’t helpful. Instead, politely and discreetly find a way to circulate this advice around your office. If you hold a senior position in an agency setting, get out your notepad.

Was Dyn, Inc. Crisis-Ready?

Melissa Agnes

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Behind the Headlines With Nathan Friedman

Cision

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation.

ICCO Summit Considers Future of PR Industry

Media Bullseye

The following article is written by Victoria Arscott. Victoria is a Marketing & Communications Manager with CARMA.

9 Halloween costume ideas for PR agency pros

PR Daily

Whether you decide to throw a party, head to a haunted house, dress up for work or eat your weight in bite-size candy bars, Halloween is the perfect time to celebrate all things spooky. If you’re stuck on what to wear on for Monday’s Halloween celebration at work, don’t fret. Here’s a cheat sheet of costumes that come naturally to those who work at PR and marketing agencies: Copywriter: Zombie. This is an easy one for copywriters, because most the time they are halfway to this look.

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John Neuhart's Dilemma

The Stalwart Blog

I’ve got a good friend who’s a stellar strategic operations and executive consultant named John Neuhart. He’s a dedicated family man and a selfless volunteer in various organizations like the Rotary Club of San Diego and STAR/PAL. I’m proud to call him friend.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. Fear of Failure.

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Preparing for a product rollout with media monitoring

Media Bullseye

There’s so much going on in the months, weeks, and days leading up to a product rollout that maybe you haven’t spent the time thinking about your media monitoring.

Layoffs looming at Twitter, Goldman Sachs, Gannett

PR Daily

Twitter is apparently preparing itself for the next phase of its ongoing battle for survival by trimming its staff. On Monday, Bloomberg reported that the social media platform might soon lay off roughly 300 people, though the exact number and timing of the cuts aren’t confirmed.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Want to show the evolving side of your small business? Build authority?

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some.

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry.

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10 proofreading tips for a flawless PR campaign

PR Daily

PR campaigns must be bulletproof. One mistake, and readers will discount you or make fun of you online. No pressure, right? Luckily, there are plenty of ways to head off errors before they are published. Here are 10 tips to get your proofreading skills up to speed: 1. Don’t proofread right away.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry?

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka!

42 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Senior Communications Specialist , City of Falls Church, Falls Church, VA.

Are your 30-second video spots the future? We’ve given you more time to enter the 2016 Video Awards

PR Daily

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Investor Relations Study: Over 60% of Wall Street Investors Use Mobile Devices

Beyond PR

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while.

#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV.

PR Guy Morphs into Travel Writer

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — so my answers around Aix en Provence didn’t fit. As public service for those.more.