Sat.Oct 22, 2016 - Fri.Oct 28, 2016

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some.

2016 PRTech Awards Recap

Onclusive

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis.

Nintendo continues to innovate

Ronn Torossian

For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. But the hardest thing about being at the top of the hill is staying on top.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution.

More Trending

5 PR Horror Stories And The Lessons Learned

ImPRessions - Crenshaw Communications

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive.

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Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

3 crucial questions for telling vibrant data-centric stories

PR Daily

"I find that most people know what a story is until they sit down to write one." Flannery O'Connor. My college English professor once told me that I wasn't an interesting read.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. According to NewsCred : 40% of people will respond better to visual information than plain text.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry?

Behind the Headlines With Nathan Friedman

Cision

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation.

How to help journalists reach you more quickly and easily

PR Daily

Digital marketing and social media have added to the decline of many online newsrooms—where organizations share news, facts and relevant contacts. Because of that, media relations have taken a big hit.

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Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom.

Peg Fitzpatrick Talks Social Media Strategy Tips #SMM

Social PR Chat

Peg Fitzpatrick is the co-author of The Art of Social Media and a social media strategist for brands like Canva, Google, and Audi. Here is her interview with Lisa Buyer : Social Media: A Fast-Paced World. Fitzpatrick made note that social media trends are everchanging.

The New Marketing Mandate for the Advocacy Era

Cision

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.

8 ways #RaganChat can benefit savvy PR pros

PR Daily

PR pros have busy schedules. Just when we think we’ve got it handled, bang! Another task is added to our list. So, how in the world would you have time for a Twitter chat?

A Simple Measure of Marketing Many Businesses Miss

Sword and the Script

How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other questions.

Was Dyn, Inc. Crisis-Ready?

Melissa Agnes

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? I explore this question in this week’s #crisisready video.

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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But in business, some fears are actually healthy for you…if you know how to harness them. Fear of Failure.

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4 lessons PR pros can learn from Texas Hold ’em

PR Daily

Back in my college days, I used to play Texas Hold ’em. There’s a lot to love about the game. My favorite part was how it would bring people from all walks of life together.

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social media once lauded for democratizing publishing is largely a paid game today.

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ICCO Summit Considers Future of PR Industry

Media Bullseye

The following article is written by Victoria Arscott. Victoria is a Marketing & Communications Manager with CARMA.

John Neuhart's Dilemma

The Stalwart Blog

I’ve got a good friend who’s a stellar strategic operations and executive consultant named John Neuhart. He’s a dedicated family man and a selfless volunteer in various organizations like the Rotary Club of San Diego and STAR/PAL. I’m proud to call him friend.

PR bosses: Stop doing these things

PR Daily

PR pros often seek constructive criticism. That doesn’t mean you should rag on your boss behind his or her back—it isn’t helpful. Instead, politely and discreetly find a way to circulate this advice around your office. If you hold a senior position in an agency setting, get out your notepad.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka!

Preparing for a product rollout with media monitoring

Media Bullseye

There’s so much going on in the months, weeks, and days leading up to a product rollout that maybe you haven’t spent the time thinking about your media monitoring.

PR Guy Morphs into Travel Writer

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — so my answers around Aix en Provence didn’t fit. As public service for those.more.

Data-driven tips for clickable headlines

PR Daily

Headlines may not look anything like they did 10 years ago, but they still matter. We’re probably all guilty of leaning a little too heavily on the listicle approach to headlines, though those certainly have their place.

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#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV.

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry.

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Why communicators should be paying more attention to Glassdoor

Communications Conversations

When you hear the name “Glassdoor”, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told, the 2016 version of Glassdoor is a whole lot more.