Sat.Feb 21, 2015 - Fri.Feb 27, 2015

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? What’s the right timing?

How to hire: words of wisdom from our fave Chief Talent Officer


One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued. Interviews company culture Elizabeth Patterson hiring Mohr Davidow Ventures recruiting recruitment talent

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5 ways Zappos fosters a culture of storytelling

PR Daily

Zappos may have some pretty fashionable shoes for sale, but that isn’t all the company is known for. Jon Wolske, Zappos’ culture evangelist, says more than 1,800 visitors tour the company’s office each month to learn about the unique culture that makes Zappos a company that communicators and other business pros turn to for company culture and employee relations advice. Zappos tours. started after current and potential vendors asked to see the inner workings of the company.

How to build communities of social media influence

Shift Communications

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag ). It’s why social media influence scores and top 100 social media lists seem to matter a great deal. What if there were a better way to reach the audience you want?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Better Call Saul the PR Hound

Flack's Revenge

I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start with the new spin off Better Call Saul and try something new – like watching it in real time, instead of having to go back and binge. So far it is great. The program has the same writing team as Breaking Bad, and some of the same actors.

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Email etiquette for PR pros

PR Daily

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was the first such undertaking in over two years, I came across hundreds of press releases and emails from PR people. I deleted many of these and in the process, came up with a set of 20 email rules for PR people. Put a subject line on your email.

8 Insider Secrets For Meeting Senior Executives

Shift Communications

The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about their preparation for Life, Careers, Happiness. Thus I happily offer college students and new graduates some hard-won wisdom, whenever they ask. Here’s what a lot of today’s college graduates don’t understand: I am not alone. I am not the only company executive/business owner who’s eager to lend a hand, an ear, or an opinion.

Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half (52%) don’t have a professional qualification and most aren’t even bothering to evidence that they are improving their skills and knowledge through continuous professional development.

Are The Chargers That Important to San Diego's Brand?

The Stalwart Blog

Image Source: . Here in San Diego, the top story has been the Chargers apparent snub of the Mayor''s initiative to build a new stadium and keep the NFL team in town. Unbeknownst to anyone outside of the team''s offices, conversations with the city of Carson, about 100 or so miles to the north, were underway to build a stadium and split the costs with its bitter rival, the Oakland Raiders.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 PR life lessons from ‘Parks and Recreation’

PR Daily

About 4.2 million people watched the “Parks and Recreation” series finale Tuesday night, marking the show’s highest viewership since 2012. On Twitter, #ParksFarewell trended with sentiments from cast members and fans as viewers watched the team from the fictional town of Pawnee come together one last time. Though it brought many laughs, PR pros can glean several life and career lessons from the show’s memorable characters. Here are seven PR life lessons, direct from Indiana: 1.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you. After all, who doesn’t want to grow their knowledge using freebies, right?! Did you know reading makes you learn great things almost via osmosis?

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CIPR CPD completed – easy, fun, free

Stuart Bruce

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same.

How will you measure the name of your company?

Shift Communications

Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a new brand, names need to be easy to remember and recall in conversations and in times of recommendation. As a result, many businesses have opted to choose single words that describe why they exist or what they do.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to explain PR to your friends

PR Daily

Samantha Jones and I have nothing in common. I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night. Unlike Samantha, I’m a public relations professional. I build comprehensive PR plans. I crunch website analytics numbers. I develop creative initiatives to engage consumers across legacy and digital platforms.

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Time for PR to Rally Behind “Earned Search”

Ishmael's Corner

I spoke on “PR and SEO. No Longer a Match Made in Hell” at the Holmes Innovation Summit last week. In the course of preparing for the talk, I had a Mt. Sinai moment. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” We would have a conniption (not a long-tail play, but it’s a fresh noun). Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”.

Hitting the Bulls Eye: How to get Coverage for Your Press Release


A press release is only as good as the coverage you receive – no matter how important or relevant the content of a press release is, it will not succeed in reaching your audience unless you get journalists to cover it. To maximize your coverage, a variety of strategies should be leveraged, some which are targeted, and others would fall under the “spray and pray” approach.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

4 reputation management questions worth asking

PR Daily

Communications professionals have been navigating the challenges associated with the ever-shrinking news cycle for decades now, but today’s social sharing environment has created a dramatic increase in the intensity and speed of how news can penetrate the public psyche. Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore.

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

The grab bag makes its second appearance this year. Again, these are topics that can’t quite stand on their own, but I found worth highlighting. Social Buttons for Sale? Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. The big two dominate the sharing of media stories. But I recently saw something for the first time. A button for Evernote joins Twitter and Facebook on The Wall Street Journal.

Medium – Small and Large

Shift Communications

In an effort to draw in more users of all types, Medium has made some changes to its interface. Most frequently thought of as a long-form blogging platform, Medium has become a true writer’s platform. But founder Ev Williams wants to dismiss the idea that it must solely support longer content (see “ A Less Long, More Connected Medium ”). Sometimes, he says, quality content is not polished content. And in the age of collaboration, presenting your ideas to other thinkers can help hone your message.

Exploring the PESO Model for Public Relations


We’d like to recommend a book. It’s called Spin Sucks, Communication and Reputation Management in the Digial Age. It was written by Gini Dietrich, a top PR thought leader and publisher of the wildly popular PR blog, Spin Sucks is full of great tips and tools for modern PR pros. It also lays out the “PESO” model for public relations.

4 ways to fight content thieves

PR Daily

Last year, I received an alert on a blog post that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog, and it was a complete scrape of my content. I commented on every post that was mine with things such as, “You can’t scrape a blogger’s content and not attribute correctly” or “Boy, this blog post sure looks familiar.” An editor at PR Daily called the agency’s owner. You know what he said? He said, “We have an intern running the blog. Sorry.”.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. They must be able to hold and lead a meeting. They must have good interpersonal skills. And, they must be able to work well alone–and in a team environment. We know about all of this because it is well documented.

The One When #measurePR Turned Five: Recap

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me. The February #measurePR recap.

War of Ideas: How to Fight and Win on the Social Media Front (Part 1)

Melissa Agnes

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. I certainly learnt a lot, but as a speaker and a consultant, I got the opportunity to teach a lot as well. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

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30 jobs in the PR and marketing world

PR Daily

Smart PR and marketing students are already looking for a spring or summer internship, and proactive seekers will have secured several to choose from. According to Glassdoor, more than 27,500 internship positions are open. To guide young job seekers, Glassdoor compiled a list of the 25 highest-rated companies for internships. The report was based on student internship reviews from the past year.

Tips for building contacts by networking

Public Relations Sydney

Networking isn’t just about acquiring new business, it is about surrounding yourself with a support network for your life in general. You can never have too many contacts! Running a business can be an isolating and stressful experience, but when networking you learn so much about different types of businesses, what is happening in the […]. The post Tips for building contacts by networking appeared first on Public Relations Sydney.

The Inbound Marketer’s Comprehensive Event Checklist

PR 20/20

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well. Inbound Marketing

TCIP #038 – Mastering Your Body Language for Crisis Leadership with Nick Morgan

Melissa Agnes

Welcome to episode #038 of The Crisis Intelligence Podcast, with Melissa Agnes and Nick Morgan. Every conversation is two conversations, says Dr. Nick Morgan, President of Public Words. The first, being our spoken words and the second being our body language. In fact, our body language – that second conversation – speaks very loudly to the unconscious mind of those we’re communicating with.

5 tips for dealing with coworkers who think they know PR

PR Daily

What could be more helpful than your colleague suggesting you pitch that story, plan that stunt or issue that press release? That would be great if your colleague was a communications professional and not the IT guy, an HR exec or someone else who isn''t coming from a place of experience or savvy. Of course, it takes a village to raise brand awareness and good ideas come from all corners of an organization.

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

by Frank Strong. Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. Economy Smiles at Marketing.

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