Sat.Feb 21, 2015 - Fri.Feb 27, 2015

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is.

How to hire: words of wisdom from our fave Chief Talent Officer

Onclusive

One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you.

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5 ways Zappos fosters a culture of storytelling

PR Daily

Zappos may have some pretty fashionable shoes for sale, but that isn’t all the company is known for.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to build communities of social media influence

Shift Communications

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag ).

More Trending

Updated: 2015 Social Media Cheat Sheet

Rock the Status Quo

Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Bookmark this newly updated link or download the PDF.

Why your CEO should be on social media

PR Daily

If you''d like to attract more business, make your brand more personable and double your marketing power (and who wouldn''t?), there is a simple solution. Get your CEO on social media. It''s easier—and more beneficial—than you might think, an infographic from Groove Digital Marketing says.

8 Insider Secrets For Meeting Senior Executives

Shift Communications

The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about their preparation for Life, Careers, Happiness. Thus I happily offer college students and new graduates some hard-won wisdom, whenever they ask.

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

by Frank Strong. Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are The Chargers That Important to San Diego's Brand?

The Stalwart Blog

Image Source: https://saamfarahmand23.wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . Here in San Diego, the top story has been the Chargers apparent snub of the Mayor''s initiative to build a new stadium and keep the NFL team in town.

Email etiquette for PR pros

PR Daily

I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files.

The secret to becoming a trusted PR professional

Shift Communications

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media?

Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional.

Time for PR to Rally Behind “Earned Search”

Ishmael's Corner

I spoke on “PR and SEO. No Longer a Match Made in Hell” at the Holmes Innovation Summit last week. In the course of preparing for the talk, I had a Mt. Sinai moment. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.”

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7 PR life lessons from ‘Parks and Recreation’

PR Daily

About 4.2 million people watched the “Parks and Recreation” series finale Tuesday night, marking the show’s highest viewership since 2012.

How will you measure the name of your company?

Shift Communications

Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a new brand, names need to be easy to remember and recall in conversations and in times of recommendation.

CIPR CPD completed – easy, fun, free

Stuart Bruce

The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners.

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

The grab bag makes its second appearance this year. Again, these are topics that can’t quite stand on their own, but I found worth highlighting. Social Buttons for Sale? Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook.

How to explain PR to your friends

PR Daily

Samantha Jones and I have nothing in common. I don’t own a Fendi bag or bright-pink work suit. I don’t plan parties for celebrities, and I definitely don’t walk the red carpet on a Saturday night. Unlike Samantha, I’m a public relations professional. I build comprehensive PR plans.

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How the biggest company in America–Walmart–breaks news in 2015

Communications Conversations

In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its minimum wage for associates. Big news, right? HUGE news is more like it.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first.

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Medium – Small and Large

Shift Communications

In an effort to draw in more users of all types, Medium has made some changes to its interface. Most frequently thought of as a long-form blogging platform, Medium has become a true writer’s platform.

4 reputation management questions worth asking

PR Daily

Communications professionals have been navigating the challenges associated with the ever-shrinking news cycle for decades now, but today’s social sharing environment has created a dramatic increase in the intensity and speed of how news can penetrate the public psyche.

Exploring the PESO Model for Public Relations

TrendKite

We’d like to recommend a book. It’s called Spin Sucks, Communication and Reputation Management in the Digial Age. It was written by Gini Dietrich, a top PR thought leader and publisher of the wildly popular PR blog, spinsucks.com. Spin Sucks is full of great tips and tools for modern PR pros.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Everything from executive communications to media relations to employee communications falls under its umbrella. Corporate communicators must be good writers. They must be able to hold and lead a meeting.

The One When #measurePR Turned Five: Recap

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!),

The best ways to pump up your Instagram strategy

PR Daily

Instagram users are 58 times more likely to "like," comment on or share a brand''s post than Facebook users, and 120 times more likely than Twitter users, an infographic from Salesforce says. Plus, 58.6

War of Ideas: How to Fight and Win on the Social Media Front (Part 1)

Melissa Agnes

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. I certainly learnt a lot, but as a speaker and a consultant, I got the opportunity to teach a lot as well.

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Cornerstone OnDemand appoints Firefly Communications to handle PR brief

PR in High Definition

Today we can announce that global talent management software provider Cornerstone OnDemand has appointed Firefly to handle public relations and digital communications in the UK, and support with European agency co-ordination.

Tips for building contacts by networking

Public Relations Sydney

Networking isn’t just about acquiring new business, it is about surrounding yourself with a support network for your life in general. You can never have too many contacts!

4 ways to fight content thieves

PR Daily

Last year, I received an alert on a blog post that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog, and it was a complete scrape of my content.

What Media Fragmentation Means for PR

TrendKite

When I was a kid, there were only three TV channels. Cartoons were relegated to Saturday mornings. On Sunday afternoon you had your choice between sports and Mutual of Omaha’s Wild Kingdom. There was such a thing as a “news cycle.”