Melissa Agnes

MAY 21, 2014

'Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. Now it’s quite possible that the account was hacked and I have no insider knowledge on whether or not it actually was. However, as offensive, provocative and questionable content is a regular part of the franchise’s marketing material, my immediate assumption was that claiming their

Case Study 213

Case Study Crisis Study System 213

The Stalwart Blog

MAY 19, 2014

'At first glance, the prudent mind says to ignore a protest group like Greenpeace that picketed the new downtown San Diego headquarters of Bumble Bee Seafoods claiming the company does not practice sustainable harvesting techniques. That''s exactly with the PR firm for the global icon recommended. Instead, the CEO, Chris Lischewski asked several of its employees to counter by carrying a banner outside that read carrying a banner that read, “science is the key to tuna sustainability.

Employee 90

Employee Groups Strategy Company 90

Waxing UnLyrical

MAY 23, 2014

'Any special plans for the long weekend? Well, I’ve been ill, Karelyn’s going through a lot, so… we’re just going to take it easy. No post on Monday, we’ll be back Wednesday. And to get your weekend started on the right now, here’s a Friday Funny via Sean Nicholson. Thanks, Sean, and happy weekend, everyone! via Sean R.

Social Media 74

Social Media Media LinkedIn Google 74

Stern + Associates

MAY 19, 2014

'Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. (Pun intended.). Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple. Mark Zuckerberg reportedly sealed Facebook’s billion dollar deal with WhatsApp after several long walks with the mobile messaging service co-founder. And even President Obama ends his day with a walking meeting with the White House chief of staff.

Meeting 59

Meeting Privacy Exercises Mobile 59

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Breakfast Club

MAY 19, 2014

'As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited.

Case Study 49

Case Study Television Radio Resources 49

Waxing UnLyrical

MAY 19, 2014

'Holiday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. Image: LEOL30 via Flickr, CC 2.0. We talk about “value” so often, but I wonder if we truly understand what it means? After all, we, our work, our organizations, thrive or struggle to survive based on the perceived value or lack thereof, right?

Customer Service 72

Customer Service Resources B2B Facebook 72

Bad Pitch Blog

MAY 21, 2014

'If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also. For those who don''t know, case histories are simple stories stating the problem, your client''s solution and the results it brought their customer.

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Pitching Case Study Media Creativity 71

Waxing UnLyrical

MAY 21, 2014

'Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story.

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Infographics Web Resources Tools 72