Sat.May 17, 2014 - Fri.May 23, 2014

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.

Do you agree with Bumble Bee Tuna's PR move against Greenpeace?

The Stalwart Blog

At first glance, the prudent mind says to ignore a protest group like Greenpeace that picketed the new downtown San Diego headquarters of Bumble Bee Seafoods claiming the company does not practice sustainable harvesting techniques. That''s exactly with the PR firm for the global icon recommended.

Think of Your Website as an Asset and Your Marketing as an Investment

Maine PR Maven

I contend that in today’s business world, a website is one of the most important assets a business can own, second only to the customer list. In the eyes of many consumers today, if you do not have a website, it’s as if you do not exist. And without customers, you have no revenues, and […].

How To Develop A Strategy B t Detector (SBD)

Doctor Spin

What’s a strategy, really? I’m at the PR conference Communicare 2014 and the word strategy comes up here and there. And not just here. It comes up in business all the time. Strategy, strategy, strategy. And strategy. I’m sure it does in your business, too. Last week I joined the Adobe EMEA Think Tank for our first […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

When You Screw Up, Own It and Grow From It

Melissa Agnes

Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. Now it’s quite possible that the account was hacked and I have no insider knowledge on whether or not it actually was.

More Trending

You Don't Need Client Approval to Pitch the Media (Well)

Bad Pitch Blog

If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also.

“I Tell My Clients To Allocate 20% Of Their Digital Budgets To Testing”

Doctor Spin

Last week I visited the spectacular Adobe Summit 2014 (a post on Adobe Marketing Cloud coming up!) in London and there I got a chance to sit down with David Edelman. Not only is he a Top 5 LinkedIn Influencer, but also the global co-lead at McKinsey Digital. And before that, he worked at both Digitas and […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that''s hidden from regular blog readers.

Take It Outside! Why Walking Meetings are Healthy Business

Stern + Associates

Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. Pun intended.). Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple.

Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants

Waxing UnLyrical

Great visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level. Guest Post by Alicia Lawrence. Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Spin Doesn’t Suck- A PRBC Book Review

PR Breakfast Club

As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. Gini has great respect in the PR/marketing/social media world.

Radio 42

Monday Roundup: Value

Waxing UnLyrical

Holiday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. Image: LEOL30 via Flickr, CC 2.0.

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