Sat.Jun 17, 2017 - Fri.Jun 23, 2017

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. Learn how you can take your B2B public relations to the next level, and think bigger for your company.

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PR Tips To Ace Your Next Speaking Gig

ImPRessions - Crenshaw Communications

Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, and post-event evaluations were positive. But not every success is intuitive. Addressing An Audience? Make it More Than a Monologue.

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Watch the Facebook Live event or scan the session’s top takeaways below.

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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Monday. Here’s what you’ll learn. FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops.

4 Keys to Distributing Public Service Announcements


Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways to jump-start your PR career

PR Daily

Standing out from co-workers and earning the respect of your boss can be crucial elements of a successful PR career. Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their supervisors. Follow these tips: 1. Do your research. Research is a major part of PR, and executing it appropriately is essential.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? Nowadays, there are countless resources available to marketers with a click of a mouse. But what are the best books, blogs, TEDTalks and podcasts to keep you informed?

White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

PR News

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.

How Earned Media is Changing Your Marketing Strategy


As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Brand storytelling earns high traffic

PR Daily

Answering Tough Media Questions and Still Making a Good Impression

Sword and the Script

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace ran this piece – The powerful interests fighting tax simplification by Ryan Kailath. The story examines why legislation to “offer taxpayers pre-filled out returns” has stalled.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics. Filter bubbles reinforced existing opinions. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity.

Writing Earnings Releases for the Associated Press’ Robots


A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. The short answer: “No.”. Here’s the long answer: Working backwards from the AP, we contacted Automated Insights, the company that developed the Wordsmith application behind the AP robo-reporters.

Survey: Comms companies slow on the technology uptake

PR Daily

Email, desktops and intranets dominate workplace communication—but for how much longer? According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Old habits die hard, however. Even with the proliferation of social media and messaging apps like Slack and Google Hangouts, and the rise of mobile use , the communications industry can’t quit the status quo.

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Who Loves Ya Baby?

The Proactive Report

Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization.

How to Stop Spam Backlinks from Ruining Your Google Reputation


How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. But if you immediately thought of link schemes, spam backlinks, and Google penalties, The post How to Stop Spam Backlinks from Ruining Your Google Reputation appeared first on Prowly Magazine.

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Building More Than Morale: Our Volunteer Day at Habitat for Humanity


At Barokas PR, each team member brings a passion for bettering the places we are lucky to call home. So, in the spirit of giving a s**t – about our clients, each other, and improving our communities – the Denver team spent last Friday volunteering at Habitat for Humanity. What better way to show our passion for our city than by taking the day to help build a home for a family in need?

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many. A marketer or organization might have the best intentions, but too many simply don’t understand how to make the most of a social media presence and platform.

Why I’m Grateful to My Grandma on Father’s Day

Waxing UnLyrical

This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad! Today isn’t just an opportunity to think about – and thank – my dad, though. Were my grandma (mom’s mom) still alive, it would also be her birthday.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The PwC study is done annually, and looks at the top 2,500 largest publicly held companies.

3 Tips for Creating More Powerful Marketing Content

Stern + Associates

Content. Creating content. Socializing content. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The SEO superstar. The social. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. Content Marketing Thought Leadership brand storytelling business writing content marketing

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7 tips for overcoming public speaking jitters

PR Daily

I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few excited butterflies and paralyzing fear. Let’s review some of the main areas of delivery and strategy and provide exercises you can do to practice and improve. Related: How to Communicate Effectively During a Crisis. Eye contact.

Critical Mention congratulates the winners of the PRSA-NY 30th Annual Big Apple Awards

Critical Mention

June 20, 2017. New Yorkers Honored for Spreading the News. Critical Mention was thrilled to be a Platinum sponsor of PRSA-NY’s 2017 Big Apple Awards Gala. This year marks the 30th anniversary of the awards, which are widely regarded as one of the industry’s most prestigious accolades. Nearly 200 professionals honored their own for individual achievement in communications, marketing and public relations.

Guilty Or Not, The Verdict Is In On Bill Cosby’s Brand

The Stalwart Blog

The deadlocked jury and subsequent dismissal of the recent sexual assault case against the fallen icon that is Bill Cosby left a lot of my friends in anger. There’s good reason for that, but I would submit the once famous actor, comedian, author and educator did not "get away with it.” . Far from it. Bill Cosby will go to his grave as a disgraced predator , and no hung jury — or even an acquittal for that matter — will change that.

There’s More Than One ‘R’ in PR


As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. Today we’re diving into three ‘Rs’ for avoiding reporter fatigue, because after all, what’s worse than a reporter getting tired of you when you know you’re going to have to hit them up again?

Is storytelling the foundation of your nonprofit PR efforts?

PR Daily

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.