Sat.Jun 17, 2017 - Fri.Jun 23, 2017

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

PR Tips To Ace Your Next Speaking Gig

ImPRessions - Crenshaw Communications

Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

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20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?

3 ways to jump-start your PR career

PR Daily

Standing out from co-workers and earning the respect of your boss can be crucial elements of a successful PR career.

4 Keys to Distributing Public Service Announcements


Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward.

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Five Tips for Creating and Using Content Safely, with Copyright in Mind

Critical Mention

Have you created any copyrighted works? It’s very possible. PR people create lots of content—articles, photos, and videos. And copyright automatically belongs to the creator of that work. That person would be you if you created it on your own.

SEC Twitter account wasn’t hacked—its manager just likes dad jokes

PR Daily

When an organization other than Wendy’s or Taco Bell increases its Twitter sass, social media users might expect its been hacked. That assumption isn’t always correct, however: Even serious organizations can have fun online.

How Earned Media is Changing Your Marketing Strategy


As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

Answering Tough Media Questions and Still Making a Good Impression

Sword and the Script

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy.

Who Loves Ya Baby?

The Proactive Report

Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing?

8 changes to make your content more engaging

PR Daily

More than 2 million blogs are posted every day, and. 300 hours of video are uploaded to YouTube every minute. It can’t all be great. So, how do we create a content strategy that cuts through the noise? How do we generate content that excites and inspires our audience?

Writing Earnings Releases for the Associated Press’ Robots


A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. The short answer: “No.”. Here’s the long answer: Working backwards from the AP, we contacted Automated Insights, the company that developed the Wordsmith application behind the AP robo-reporters.

Why I’m Grateful to My Grandma on Father’s Day

Waxing UnLyrical

This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad!

10 insights from the Reuters Institute Digital News Report

Stephen Waddington

Fake news, business models and platform disintermediation are all issues raised by a report on the news business. The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. Here’s are the key finding from the report. #1

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7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed.

PR Update on Social Media

HMA Public Relations

How can you improve your social media presence? Stop making these mistakes. Click below for more]. The post PR Update on Social Media appeared first on HMA Public Relations.

How to Stop Spam Backlinks from Ruining Your Google Reputation


How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations.

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7 tips for overcoming public speaking jitters

PR Daily

I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few excited butterflies and paralyzing fear.

#FuturePRoof podcast: strawberry picking

Stephen Waddington

#PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Monday. Here’s what you’ll learn. FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops.

White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

PR News

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.

Critical Mention congratulates the winners of the PRSA-NY 30th Annual Big Apple Awards

Critical Mention

June 20, 2017. New Yorkers Honored for Spreading the News. Critical Mention was thrilled to be a Platinum sponsor of PRSA-NY’s 2017 Big Apple Awards Gala. This year marks the 30th anniversary of the awards, which are widely regarded as one of the industry’s most prestigious accolades.

9 tips for great email subject lines

PR Daily

An email’s subject line is just as important as the actual content, acting as its own mini-marketing campaign. An infographic by Invesp says 47 percent of recipients open email based on the subject line. Coming up with the perfect email subject line is as much science as it is art.

Guilty Or Not, The Verdict Is In On Bill Cosby’s Brand

The Stalwart Blog

The deadlocked jury and subsequent dismissal of the recent sexual assault case against the fallen icon that is Bill Cosby left a lot of my friends in anger. There’s good reason for that, but I would submit the once famous actor, comedian, author and educator did not "get away with it.” . Far from it.

How to Create Viral Content That Wants to Be Shared – in 6 Steps


Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

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Unconventional Official “Sponsors” for 30-year Anniversary

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more.

More than half of millennials say Instagram influences their purchases

PR Daily

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9