Sat.Jul 18, 2015 - Fri.Jul 24, 2015

Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

How Belonging Builds Better Teams

Ronn Torossian

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow).

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4 things you must do after a crisis

PR Daily

Once you take control of a crisis and find operations returning back to normal, you might feel tempted to sit back and celebrate your plan's success. Don't take your eye off the horizon when the storm moves on to wreak havoc elsewhere.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Permission Granted – Embrace Delegation.

Shift Communications

When a senior account executive (SAE) earns a promotion to account manager or account supervisor, a lot can change. After all, SAEs pride themselves on the amazing ability to perform – to expertly draft that release, to score that feature ink, or to craft that compelling storyline.

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5 Ways to Get More Blog Reads With Social Media

Cision

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media.

PR pros, how's your personal brand?

PR Daily

Journalists are incredibly good at creating their own brands. If PR pros do their research correctly, they can tell you what a reporter likes to write about, their writing style, who their journalist friends are, what school(s) they went to and so on.

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The Debrief: The Metrics Execs Want To See

Shift Communications

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun begins…REPORTING!

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How to Interview a Dead Person (and the Potential PR Implications)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the headline, you might be thinking that my binge watching of Dexter has gone too far. Relax. I’m not suggesting you literally interview the deceased.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Filling in White Space With Ideas: Q&A With Dorie Clark

Cision

It takes time, effort and a “unique” idea to go from busy worker bee to sought after thought leader. Dedicating time and energy to a cause can be easily organized, but how do you discover which idea to stand behind and speak up on?

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4 ways for young PR pros to 'keep the door open'

PR Daily

Through the years, I have had the pleasure of working with many young PR practitioners. As a part-time lecturer in the field of PR and a vice president of a PR agency, I have worked hand-in-hand with some very talented millennials. Now, I bet you think I’m going to rant on this generation. I’m not.

The Five W’s of Social Media

Shift Communications

You’ve probably used the Five W’s before: Who, What, When, Where and Why. These are basic questions that should always be asked when gathering information.

The misunderstood case of “brand voice” in social media

Communications Conversations

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to my research, the “experts” will tell you the list looks something like this: Sharpie ( accounts dead, btw ). DiGiornia Pizza. Red Bull.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account?

How PR pros and marketers can crack ‘the blogging cycle’

PR Daily

If blogger campaigns aren’t part of your marketing strategy, you’d better fix that.

Content Gut Check

Shift Communications

Do you want potential customers to read your content? Do you want them to share your blog post? Do you want them to like your recent Facebook post? If so, I have a secret for you…. Stop creating ads. Start creating content.

Students: How to Land Your Dream Marketing Internship

PR 20/20

This post was written by Raquel Richards ( @RaquelMRichards ), a PR 20/20 intern studying PR at Ohio University. The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential.

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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead.

57 words you may not have known you could use in Scrabble

PR Daily

Like many PR Daily readers, I enjoy a friendly game of Scrabble now and then. Well, maybe “friendly” isn’t the best way to describe it. I’m actually a merciless Scrabble player. It goes back to when I was 10 and playing Scrabble with my older sister.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

Keeping the Funnel Fed— Summer Strategies

Solo PR Pro

We’re all familiar with Aesop’s fable, “ The Grasshopper and the Ant :” in the summer time when the living was easy, the grasshopper sung and played – neglecting to store food for the winter like his friend the ant. When winter came the ant was ready, but the grasshopper… notsomuch.

Speak Up: Identify Influential Ideas to Make Your Mark

Cision

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Why PR needs liberal arts majors

PR Daily

I was a history major and English minor. It was sort of like going to a trade or vocational school for the mind, though others might call it career suicide. Long story short, it was not the typical path toward a job in PR—or any job, really.

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Common Ground Between Storytelling and Leaders Who Inspire

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […].

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. Now, both iOS and Android app users can upload larger, more beautiful pictures.

6 common grammar mistakes to avoid

PR Daily

Proper grammar seems to be a thing of the past. Why stress about tiny technicalities, right? Wrong. You should be a grammar stickler for many reasons. Do you want to risk turning off potential clients, employers and connections because of grammatical mistakes?

How to get inside the mind of a journalist

Public Relations Sydney

Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day?

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence.

Mudslinging on twitter

Mark My Words

She is considered the most influential female rapper of all time. He is has less sheen than a dog-eared copy of The Ragged Trouser Philanthropists. But it turns out that Nicki Minaj and the Labour leader hopeful Jeremy Corbyn have one thing in common. Both have shown this week that twitter thrives on good old mudslinging. For Minaj it was personal.

Is it really a bad idea to delete an offensive tweet?

PR Daily

Chuck Gose , a corporate communications professional with the digital signage company Stratacach, recently wrote a post arguing that brand managers shouldn’t delete offensive tweets. In his post, which appeared on PR Daily , he wrote: I’m all for deleting tweets under other circumstances.