Sat.Jul 18, 2015 - Fri.Jul 24, 2015

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Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Needless to say the conversation was illuminating. Not only did Rebekah cull together some of […].

Marketing 297
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). In his book Contagious: Why Things Catch On , Wharton professor and word-of-mouth expert Jonah Berger says that buzzworthy products and businesses aren’t always buzzworthy for conspicuous reasons : “Although quality, price, and advertising contribute to products and id

Energy 263
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How Belonging Builds Better Teams

Ronn Torossian

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a [.]. The post How Belonging Builds Better Teams appeared first on Ronn Torossian 5WPR Founders Blog.

Blogging 263
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The misunderstood case of “brand voice” in social media

Communications Conversations

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to my research, the “experts” will tell you the list looks something like this: Sharpie ( accounts dead, btw ). DiGiornia Pizza. Red Bull. NBA. Oreo. Taco Bell. As I continued to dig in, I noticed a striking trend.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Permission Granted – Embrace Delegation.

Shift Communications

When a senior account executive (SAE) earns a promotion to account manager or account supervisor, a lot can change. After all, SAEs pride themselves on the amazing ability to perform – to expertly draft that release, to score that feature ink, or to craft that compelling storyline. There’s a lot of ownership of that task and the recognition for that job well done.

Training 123

More Trending

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There are no stupid questions here!

The Resolution Blog

Have you ever had a burning question but felt too embarrassed to ask? How many times have you plucked up the courage to ask the digital team your question and started it with 'This is probably a stupid question but.' If we have any hope in developing the PR industry and growing our part of the marketing budget we have to learn more about the digital world around us and the only way to do that is by asking questions!

SEO 120
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Common Ground Between Storytelling and Leaders Who Inspire

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […].

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The Debrief: The Metrics Execs Want To See

Shift Communications

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun begins…REPORTING! From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming.

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5 Ways to Get More Blog Reads With Social Media

Cision

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Ways Your Brand Can Embrace the Marketing Power of Snapchat

MaccaPR

nf4568jda. If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Now, it’s all about snapping. Snapchat is a mobile photo- and video-sharing tool; with 100 million daily active users and 400 million snaps sent each day, it’s one of the top 20 most used smartphone apps in the country.

Brand 81
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How to Interview a Dead Person (and the Potential PR Implications)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the headline, you might be thinking that my binge watching of Dexter has gone too far. Relax. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage.

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The Five W’s of Social Media

Shift Communications

You’ve probably used the Five W’s before: Who, What, When, Where and Why. These are basic questions that should always be asked when gathering information. They are typically used in research, whether it is for journalism, police investigations, or that research paper you had to write sophomore year of college. They may be simple questions, but they constitute a formula for getting the complete story on a subject.

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Filling in White Space With Ideas: Q&A With Dorie Clark

Cision

It takes time, effort and a “unique” idea to go from busy worker bee to sought after thought leader. Dedicating time and energy to a cause can be easily organized, but how do you discover which idea to stand behind and speak up on? You need to pull from your personal experiences and accomplishments, says Dorie Clark, renowned marketing strategist and author of Stand Out.

Web 256
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

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Students: How to Land Your Dream Marketing Internship

PR 20/20

This post was written by Raquel Richards ( @RaquelMRichards ), a PR 20/20 intern studying PR at Ohio University. The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

How To 78
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Content Gut Check

Shift Communications

Do you want potential customers to read your content? Do you want them to share your blog post? Do you want them to like your recent Facebook post? If so, I have a secret for you…. Stop creating ads. Start creating content. Consumers are inundated with ads all day long, in almost every facet of their lives. They’re smart. They know when you’re trying to sell them something.

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Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Many don’t think they don’t know what to do. Fortunately, Instagram is a fun, simple way to express your personality to the world and much simpler to get involved in than brands think.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Mudslinging on twitter

Mark My Words

She is considered the most influential female rapper of all time. He is has less sheen than a dog-eared copy of The Ragged Trouser Philanthropists. But it turns out that Nicki Minaj and the Labour leader hopeful Jeremy Corbyn have one thing in common. Both have shown this week that twitter thrives on good old mudslinging. For Minaj it was personal. What started with a tweet about the exclusion of her video from the VMAs turned into a frosty exchange that dangled racial and gender issues above a

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

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How to get inside the mind of a journalist

Public Relations Sydney

Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day? The post How to get inside the mind of a journalist appeared first on Public Relations Sydney.

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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Frustrated by the adoption of chip-and-signature cards over the more secure chip-and-PIN cards in the U.S., many consumers are considering a move to mobile wallet and payment services instead.

Mobile 249
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Prologue . I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ).

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP.

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Keeping the Funnel Fed— Summer Strategies

Solo PR Pro

We’re all familiar with Aesop’s fable, “ The Grasshopper and the Ant :” in the summer time when the living was easy, the grasshopper sung and played – neglecting to store food for the winter like his friend the ant. When winter came the ant was ready, but the grasshopper… notsomuch. As independent consultants, it’s easy to get caught up in our own distractions when we are flush with client work.

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Speak Up: Identify Influential Ideas to Make Your Mark

Cision

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard. So how does one get recognized in a noisy world already saturated with so much knowledge? Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Give Gratitude: 3 Tips to Say Thank You

prTini

At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?”. But this text served a completely different purpose. It was a text of gratitude, starting with a very simple phrase, “Just wanted to say thanks.

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Study reveals social media is undermining journalistic values

Norton's Notes

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. Each year the results chart the changing ways journalists and media professionals use social media for their work and in their communication with us, the good old PR professionals.

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How to find a good social media blog to add to your reader

Communications Conversations

Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. I read these blogs because I need to stay on top of what’s happening in our industry–the same reason many of you read these blogs.