Sat.Jul 18, 2015 - Fri.Jul 24, 2015

Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

How Belonging Builds Better Teams

Ronn Torossian

If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones.

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow).

Energy 340

Open letter to Media: Please get this Blowhard to Shut up Go Away

Flack's Revenge

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the reports: “Listen to what he just said!”. Subtext: “Isn’t that outrageous?

Media 281

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 things you must do after a crisis

PR Daily

Once you take control of a crisis and find operations returning back to normal, you might feel tempted to sit back and celebrate your plan's success. Don't take your eye off the horizon when the storm moves on to wreak havoc elsewhere.

Crisis 171

More Trending

Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

The state of the media continues to shift as social media networks expand their offerings and features. Consequently, journalists worldwide have had to adapt to these new methods of communication.

How to Interview a Dead Person (and the Potential PR Implications)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the headline, you might be thinking that my binge watching of Dexter has gone too far. Relax. I’m not suggesting you literally interview the deceased.

Create killer infographics in 9 steps

PR Daily

Editor's note: This story is taken from Ragan's distance-learning portal. RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. "If

The Debrief: The Metrics Execs Want To See

Shift Communications

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun begins…REPORTING!

Report 158

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Ways to Get More Blog Reads With Social Media

Cision

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media.

The misunderstood case of “brand voice” in social media

Communications Conversations

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? According to my research, the “experts” will tell you the list looks something like this: Sharpie ( accounts dead, btw ). DiGiornia Pizza. Red Bull.

4 reasons to write guest posts instead of pitches

PR Daily

It can be tough to get you, your organization and your clients in print. A PR pro’s average pitch rate is often like batting.300 , and though baseball players are lauded for that level of success, communicators struggle to show value with such a low response rate.

The Five W’s of Social Media

Shift Communications

You’ve probably used the Five W’s before: Who, What, When, Where and Why. These are basic questions that should always be asked when gathering information.

Filling in White Space With Ideas: Q&A With Dorie Clark

Cision

It takes time, effort and a “unique” idea to go from busy worker bee to sought after thought leader. Dedicating time and energy to a cause can be easily organized, but how do you discover which idea to stand behind and speak up on?

Energy 318

Students: How to Land Your Dream Marketing Internship

PR 20/20

This post was written by Raquel Richards ( @RaquelMRichards ), a PR 20/20 intern studying PR at Ohio University. The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential.

How To 110

How to avoid 7 humiliating proofreading mishaps

PR Daily

You've written a killer press release about a new product. You've invested several hundred dollars to have the release distributed to thousands of media outlets. Finally, the phone rings! It's a woman who says she's inundated with calls that should be going to you.

How To 171

Content Gut Check

Shift Communications

Do you want potential customers to read your content? Do you want them to share your blog post? Do you want them to like your recent Facebook post? If so, I have a secret for you…. Stop creating ads. Start creating content.

Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account?

There are no stupid questions here!

The Resolution Blog

Have you ever had a burning question but felt too embarrassed to ask? How many times have you plucked up the courage to ask the digital team your question and started it with 'This is probably a stupid question but.'

SEO 156

Survey: Email still journalists’ preferred pitching method

PR Daily

Social media is becoming something journalists simply can’t ignore. A hefty 94 percent of respondents in Cision’s new Social Journalism Study , conducted in conjunction with Canterbury Christ Church University, said they used social media at least some during the course of an average day in 2014.

Survey 171

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office.

Agency 124

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

PR pros, how's your personal brand?

PR Daily

Journalists are incredibly good at creating their own brands. If PR pros do their research correctly, they can tell you what a reporter likes to write about, their writing style, who their journalist friends are, what school(s) they went to and so on.

Brand 171

Keeping the Funnel Fed— Summer Strategies

Solo PR Pro

We’re all familiar with Aesop’s fable, “ The Grasshopper and the Ant :” in the summer time when the living was easy, the grasshopper sung and played – neglecting to store food for the winter like his friend the ant. When winter came the ant was ready, but the grasshopper… notsomuch.

Speak Up: Identify Influential Ideas to Make Your Mark

Cision

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

4 ways for young PR pros to 'keep the door open'

PR Daily

Through the years, I have had the pleasure of working with many young PR practitioners. As a part-time lecturer in the field of PR and a vice president of a PR agency, I have worked hand-in-hand with some very talented millennials. Now, I bet you think I’m going to rant on this generation. I’m not.

Common Ground Between Storytelling and Leaders Who Inspire

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […].

How to Become Your Brand’s Professional Photographer on Instagram

Cision

Last week, Instagram’s much-anticipated makeover continued. Now, both iOS and Android app users can upload larger, more beautiful pictures.

How to find a good social media blog to add to your reader

Communications Conversations

Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs.

How PR pros and marketers can crack ‘the blogging cycle’

PR Daily

If blogger campaigns aren’t part of your marketing strategy, you’d better fix that.