Sat.Jan 02, 2016 - Fri.Jan 08, 2016

In PR? This is all you need to know for 2016


Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year.

The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous.

Improve Your Press Releases With These 4 Ideas


There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate.

Why Media Relations is More Important Now Than Ever in PR


[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action.

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More Trending

16 Reasons to Start an Email Newsletter in 2016


Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That is, it’s not something on its deathbed or a zombie. It’s as fresh as…well, as a daisy popping up to greet the springtime sun.

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5 New Year’s Resolutions for PR Professionals in 2016


Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year.

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Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Flack's Revenge

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications. He wrote: “People in the tech industry… act as if the products they build sit at the center of everything.

Our PR New Year’s Resolutions: 5 Things We Promise To Do

ImPRessions - Crenshaw Communications

Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Expert Strategies to Add to Your Content Marketing Playbook


Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. Update (or Start) Your Buyer Personas.

Using SMS Text Messaging Within Your Marketing Campaign

Ronn Torossian

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology – worldwide, there are nearly as many cell phones as there are people on the planet and cell phone penetration is high even among the least developed nations – averaging around 89 subscriptions per 100 people in developing economies. It is estimated that globally around 16 million text messages are sent every minute.

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Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google?

Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much recent exuberance. Part of that is something Fast Company calls the “ Theranos effect.”

6 Steps to a Scintillating Social Media Presence


These days a business does not have a choice to not be on social media. The question instead is which platforms they should be active on. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be.

What to Expect at CES 2016?

Ronn Torossian

With just a few short weeks before CES 2016 , it’s a good idea to prepare yourself for the gadgets you’re liable to see. After examining many rumors and monitoring the movements of the big tech companies, a brief list of prospective gadgets is available about what to expect at CES 2016. Quick Facts: CES 2016. When is it? The largest annual tech event, the Consumer Electronics Show will take place from January 6 through the 9th, though you can expect a few … READ MORE ».

How to use the ellipsis

PR Daily

In a world of texting and snapchatting, everyone is trying to say more with less. We abbreviate, we truncate, we punctuate—all to communicate using the fewest characters. In my own texting, I use ellipses excessively: “While I’m thinking about it. can you please check that link.”

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The Link Between Content Curation and Trust

Rock the Status Quo

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation.

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The 3 Factors to Consider Before Sharing Content


Every piece of content comes with its own set of copyright rules. And if you don’t abide by them, your brand could come under fire for a violation. But with so much gray area, how do you determine the best way to handle each copyright situation?

Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

We’ve rung in the New Year, wished our colleagues, friends, and loved ones well, and eagerly look forward to what the future brings. What does the future hold for public relations professionals? What should we be keeping an eye on?

3 guidelines for using social media monitoring during a PR crisis

PR Daily

This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what?

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations.

What Are Your Social Media Marketing Resolutions for 2016?


I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like the business equivalent of “lose 5 pounds.” They’re highly specific, with deadlines and action steps that ensure I’ll actually move the needle toward my goal. What about you?

Why Your Brand Should Be on Tumblr

Shift Communications

You’ve heard of Twitter’s little blue bird, but what about Tumblr’s little white T? Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms.

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3 PR lessons from Netflix crime-doc ‘Making a murderer’

PR Daily

Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “ Making a Murderer ,” is no different.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

by Frank Strong. The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems. Here are those gems: 1.

3 Rewards to Reap From Brand Journalism


Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. But how can you tell stories that will still generate leads and drive results?

Calling All Marketers: Don’t Forget About Customer Retention

Shift Communications

Question for you: do you often meet people, become friends and then completely abandon them? If you answered that with a ‘yes’, well, you’re a pretty awful friend. Anyway, there’s a point to this.

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6 ways to work with shoestring PR budgets

PR Daily

Message to small-businesses owners: “You don’t have to suffer in silence.”. Organizations with tiny staffs and a shoestring marketing budget can look larger than life by mastering simple, cost-effective guerrilla PR tactics.

A "Top Five" DIY marketing idea inspired by punk rock

The Stalwart Blog

I finally made it to a “ Creative Mornings ” event in San Diego to hear from Dave Brown on the topic work. I’ve always admired his “Love Your Work, Work Your Love” motto dating back to Holiday Matinee.

The Fantastic Four of Fair Use


The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, they’re consumed by them—ahem, the Human Torch. Together, they cohere. No one goes rogue.

A SHIFTer Tries Skills-Based Volunteering

Shift Communications

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations.

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Chipotle hit with federal subpoena; PR pros offer crisis management help

PR Daily

They say social media is a place of sharing. At least two public relations companies have offered to provide crisis communications expertise to Chipotle. On Wednesday, news broke that the chain’s Simi Valley, California, restaurant is being investigated by the U.S.