Onclusive
JANUARY 4, 2016
Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].
Cision
JANUARY 4, 2016
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. One estimate suggests that about 1,750 press releases are distributed online everyday. Assuming that journalists and influencers use press releases to inform their content, the competition for placement has increased.
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The Resolution Blog
JANUARY 4, 2016
How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? We made a pretty nifty tool to help with this, you may have heard of it, it’s called Answer the Public. It allows you to use your sector knowledge to answer popular questions the public are searching for.
Ronn Torossian
JANUARY 8, 2016
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology – worldwide, there are nearly as many cell phones as there are people on the planet and cell phone penetration is high even among the least developed nations – averaging around 89 subscriptions per 100 people in developing economies.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
JANUARY 6, 2016
In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Marketwired
JANUARY 8, 2016
[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation.
Ronn Torossian
JANUARY 4, 2016
With just a few short weeks before CES 2016 , it’s a good idea to prepare yourself for the gadgets you’re liable to see. After examining many rumors and monitoring the movements of the big tech companies, a brief list of prospective gadgets is available about what to expect at CES 2016. Quick Facts: CES 2016. When is it? The largest annual tech event, the Consumer Electronics Show will take place from January 6 through the 9th, though you can expect a few … READ MORE ».
ImPRessions - Crenshaw Communications
JANUARY 8, 2016
If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you provide some recent, relevant case histories? Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.
Cision
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. Update (or Start) Your Buyer Personas. Often an overlooked (or procrastinated) step in the marketing discipline, the crafting of buyer personas helps a business more precisely target its budget and efforts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
JANUARY 7, 2016
Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?
Rock the Status Quo
JANUARY 7, 2016
The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change. We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility.
ImPRessions - Crenshaw Communications
JANUARY 4, 2016
Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what really counts. Here’s what we promise to do more of in 2016.
Cision
JANUARY 7, 2016
I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like the business equivalent of “lose 5 pounds.” They’re highly specific, with deadlines and action steps that ensure I’ll actually move the needle toward my goal. What about you? Do you set resolutions? I challenge you this year to do so, starting with your social media marketing.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.
Rock the Status Quo
JANUARY 7, 2016
The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change. We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility.
ImPRessions - Crenshaw Communications
JANUARY 8, 2016
The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much recent exuberance. Part of that is something Fast Company calls the “ Theranos effect.” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn.
Cision
JANUARY 5, 2016
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. But how can you tell stories that will still generate leads and drive results? The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.
Ishmael's Corner
JANUARY 6, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The wonders of social media periodically dust off commentary long relegated to the archives. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. Ogilvy penned these words on Sept. 7, 1982 in a memo to his employees.
Shift Communications
JANUARY 4, 2016
We’ve rung in the New Year, wished our colleagues, friends, and loved ones well, and eagerly look forward to what the future brings. What does the future hold for public relations professionals? What should we be keeping an eye on? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016.
Cision
JANUARY 7, 2016
The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, they’re consumed by them—ahem, the Human Torch. Together, they cohere. No one goes rogue. The four accomplish more good and defeat the villain because they work in concert and hold each other accountable. Fair use works similarly.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Proactive Report
JANUARY 8, 2016
It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.).
Communications Conversations
JANUARY 5, 2016
My internal and employee comms friends aren’t going to like this post. Not one bit. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? I’m here to say they need to die.
Shift Communications
JANUARY 5, 2016
Question for you: do you often meet people, become friends and then completely abandon them? If you answered that with a ‘yes’, well, you’re a pretty awful friend. Anyway, there’s a point to this. A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and attract new customers, but they fall short in retention and advocacy.
Cision
JANUARY 8, 2016
Social media platforms have altered the way media outlets operate. But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. However, as many reporters are still warming up to the idea of using social tools, you need to consider how you approach your media outreach.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Proactive Report
JANUARY 8, 2016
It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. (Study by The Creative Group.).
Communications Conversations
JANUARY 8, 2016
No, this isn’t another post on how Twitter is changing. Or has changed. Or needs to change. I believe that ground has been covered. And then some. What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second.
MaccaPR
JANUARY 5, 2016
Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Ah, hubris. We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub.
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