Sat.Jun 13, 2015 - Fri.Jun 19, 2015

Math: PR Style

Onclusive

Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.

Using Lean Management to Communicate in a Great Way

Ronn Torossian

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [.]

Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society?

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

” Facebook, it seems, is unstoppable.” ” – Adrienne LaFrance, The Atlantic , April 29, 2015. Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Ways Your Content Just Killed Trust & Buyer Confidence

Rock the Status Quo

Trust – it’s so fragile. It takes forever to build and moments to crush. My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share.

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Should you stop using hashtags in social media content?

Shift Communications

Do hashtags matter? This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Before we dig in, a bit on our methodology.

5 Unexpected Life Lessons I Learned Working in PR

Cision

This is a guest post by Nova Halliwell, a PR professional in New York City. Forty minutes. That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I

Adding Playlists to a Blog Post? HOW FUN!

Rock the Status Quo

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sure, reading keeps your eyes and brain busy… but what about your ears?

Obey these rules of social media courtesy

PR Daily

So you think you’re prepared for your brand to have a productive, engaging social media program? While social platforms are a great way to get your product and services in front of the right audiences, the platforms were not originally designed for that.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list.

4 Things to Measure in Your PR

Cision

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, and what their goals are. That’s when they stare at me blankly. Goals? What goals? I’m supposed to have goals?

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

Why working for a small agency is good for your career

PR Daily

You've just graduated from college or perhaps are undergoing a career transition and are ready to launch in the big scary world of PR. Where should you start looking for a job?

Agency 171

Don't call us PR people anymore

The Stalwart Blog

The word has boxed many of us into an obsolete corner. The fact is we do more than what is thought of as PR. Successful agencies are facilitators of content to key influencers who, while having no vested interest in an organization, feel compelled to tell their audience about the work they do.

Agency 143

5 Ways to Increase Your Content Marketing Success Rate

Cision

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it can generate increased views, media coverage and third-party mentions. Done poorly, it not only can decrease those very things but also produce public backlash.

What It Means to be in a Client Service Business

Shift Communications

A week doesn’t go by that I don’t have a similar conversation with a company in the throes of an agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plans are to change that.

Agency 146

How brand managers can use Twitter’s longer DMs

PR Daily

Twitter has been changing its direct message service, but users are divided over whether its most recent update will be a blessing or a curse.

Facebook Boosting: PR or Advertising?

Reputation Us

PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

Crush Crises: Engage With Influencers Before Threats Hit

Cision

With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their image. To put it simply, the luxury of time no longer exists. In the blink of an eye, a single negative tweet can overwhelm an entire organization.

No News? No problem: Securing relationship-building briefings for clients

Shift Communications

As PR pros, our primary job is to secure media coverage for our clients, but what do we do if they don’t have news? It’s not every day that your client receives VC funding, inks a new partnership or launches a new product.

Report 140

30 jobs in the PR and marketing world

PR Daily

“A business without millennials is a business without a future,” says author Lee Caraher. Either [brands] hire millennials, or [they] might as well shut down.”. The U.S. Bureau of Labor Statistics estimated that 13.6 million people 20 to 24 years old and 31.2

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win.

SEO 137

How Well Did Social Shake-Up 2015 Stir Up Social?

Cision

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World.

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around.

Why you should include influential social media users in your PR strategy

PR Daily

Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc.

What Native Ads Mean for PR

Sword and the Script

by Frank Strong. Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak.

Ethics 130

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends.

Mobile 184

The Follower Contract, Content Themes, The Surround Effect And The Pareto Principle For Content Marketing

Doctor Spin

It’s time for a Monday Challenge again. Here we go: How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? Camilla, Sweden. It’s sort of becoming my modus operandi to recommend a shift in perspective.

5 lessons learned transitioning from journalist to PR pro

PR Daily

After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough. Oh, I wasn’t an on-air reporter or anchor. I was a producer of local news and sports. To my credit, I even won a national award.

Using Moz to check your paid campaigns are Google safe

The Resolution Blog

This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. My PRstack , is a practical guide to modern PR tools and workflow, featuring articles from 18 contributors, curated and edited by Stephen Waddington. Read on, then go and download the complete free e-book.

Google 156

Free White Paper! Manage Crises With a 3-Part Communication Plan

Cision

No brand is free from crises. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads. Having a crisis communication plan in place will help your brand weather the worst crises and come out on top.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. But how do they do this effectively?

Brand 104