Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

Business Wire

FEBRUARY 1, 2022

What caused “The Great Resignation” of 2021? Over 4.5 million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. Half of all employees said their mental health was at stake.

Blogging 292

Blogging Conference Survey Employee 292

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the interview goes well?

Interviews 308

Interviews Media Retail Course 308

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The stark divides between the cultural norms from generation to generation have always been fascinating to me. The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying.

Blogging 213

Blogging Ethics Leadership Course 213

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JANUARY 31, 2022

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation. However, it’s not always easy to identify market competitors, because while some companies are […].

Marketing 195

Marketing Survey Company Strategy 195

Prowly

JANUARY 31, 2022

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

Measurement 223

Measurement Trends Technology Report 223

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. And in a way, I was. I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning.

Privacy 182

Privacy Advertising Advertising Google 182

PRSay

FEBRUARY 3, 2022

Black History Month, traditionally, has been a month full of facts about the accomplishments of Blacks in America, but there are always stories behind those facts. We all know the power of story but, as we tell the stories of Black Americans, it’s critical that we get it right. False narratives of Black people are not only based on a combination of misinformation and disinformation, but they are also based on a lack of information.

How To 182

How To Community Communications Publicity 182

Agility PR Solutions

FEBRUARY 2, 2022

New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten furloughed or suffered a pay reduction during the pandemic. Plus, 23 percent indicated they […].

Communications 173

Communications Industry Publicity 173

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

FEBRUARY 1, 2022

PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills. The post 11 Must-Have PR Skills & Traits For PR Professionals appeared first on Prowly Magazine.

Industry 197

Industry Trends 197

Remote PR Jobs

JANUARY 31, 2022

“I want to be quoted as an expert in [insert outlet here].” As remote PR professionals, we certainly hear that a lot. While it’s easy to retort, “well, ARE YOU an expert?” it’s important to remember that anyone that wants to be quoted does think they indeed are an expert and have valuable things to say to the audience(s) of their target publications.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

PRSay

FEBRUARY 1, 2022

The PRSA Silver and Bronze Anvils remain our industry’s most respected award recognition programs. For more than 75 years, practitioners have carefully sifted through their campaigns and tactics to submit their best-of-the-best as award entries in hopes of earning a coveted Anvil trophy. And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels.

Crisis Communications 149

Crisis Communications Crisis Creativity Data 149

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them. These shifts point to three key themes covered in a new report from global marketing agency TEAM LEWIS—ending monotony to avoid marketing immunity, understanding how […].

Privacy 164

Privacy Brand Branding Social Media 164

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

FEBRUARY 1, 2022

When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively. The post PR Team Structure: How to Build and Grow Your PR Team appeared first on Prowly Magazine.

How To 197

How To Industry Agency 197

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

JANUARY 30, 2022

94,000 people are employed in the UK public relations industry with up to a quarter forecast to change roles in 2022. View UK PR market employment data - December 2021 (1) on Beautiful.ai At Wadds Inc. we're tracking the medium to long term impact of COVID-19 on the workforce in the UK public relations market. LinkedIn data for January 2022 shows the public relations and communications profession to be in good health. 94,000 people are working in the profession, an increase of 4,000 over the pre

Data 133

Data Industry LinkedIn Community 133

Agility PR Solutions

FEBRUARY 3, 2022

Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office. Here are some tips for effectuating a move to remote work for your public […]. The post 5 tips for converting your PR department to remote work appeared first on Agility PR Solutions.

Travel 164

Travel Company Publicity 164

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Steve Barrett on PR

FEBRUARY 4, 2022

Trust in an already embattled media was put to the test this week as three high-profile companies dealt with crises that threatened their reputations.

Reputation 143

Reputation Company Media Blogging 143

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 130

SEO Content Marketing Marketing Software 130

Contently - Strategy

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO.

SEO 132

SEO Google Internal International 132

Agility PR Solutions

FEBRUARY 2, 2022

The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media relations program as a way to help tell an organization’s story in a memorable, […].

Media 164

Media Media Relations Publicity 164

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

FEBRUARY 1, 2022

Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR. He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

Meeting 131

Meeting Radio Sports Telecommunications 131

Practical Law Construction

FEBRUARY 2, 2022

The court may order a stay of a claim pursuant to CPR 3.1(2)(f) where the claimant has previously been ordered to pay the defendant sums in satisfaction of an adjudicator’s decision and the claimant has not done so. That power is exercised, in part, with the “pay now argue later” ethos of the Construction Act 1996 in mind. The key decisions to date (which I discuss below) balance a party’s rights of access to the court against those broader policy objectives.

Construction 129

Construction Policies Exercises Course 129

Axia PR

FEBRUARY 1, 2022

In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm.

Company 114

Company Brand Branding Media 114

Agility PR Solutions

FEBRUARY 3, 2022

2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14 billion. Across the board, all the major social networks are more deeply recognizing the value content creators bring as they drive engagement and bring more eyes to their platforms. Their recent product […].

Trends 156

Trends Marketing Industry Publicity 156

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

NRPR Group

FEBRUARY 3, 2022

Public relations professionals are responsible for positively positioning clients and their organizations in the eyes of their target audiences as […]. The post Three Tips on How to Run a PR Agency that is Ready for Growth and the Challenges Ahead appeared first on NRPR Group.

Agency 105

Agency How To Groups Publicity 105

Practical Law Construction

FEBRUARY 3, 2022

It might have taken a while before we started to see enforcement decisions in Ireland’s High Court arising from adjudications under the Construction Contracts Act 2013 but they now seem to be on a roll, with the latest ( John Paul Construction Ltd v Tipperary Co-Operative Creamery Ltd ) handed down just a few weeks ago. This one was all about whether the adjudicator was guilty of some form of procedural unfairness, which the judge decided he wasn’t, and so enforced his decision. .

Construction 115

Construction Policies Meeting Industry 115

Reputation Specialist Michael Toebe

FEBRUARY 4, 2022

New Las Vegas Raiders head coach Josh McDaniels. “Second chances are important to celebrate.” Jessica Corvo Josh McDaniels reputation with many fans and executives in the National Football League is not pretty. If fact, it’s been ugly for years. Yet McDaniels has proved resilient, overcoming self-inflicted career damage to get hired for a National Football League head coaching job.

Reputation 105

Reputation Ethics Leadership Interviews 105