ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.
Axia PR
FEBRUARY 19, 2023
The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management.
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Agility PR Solutions
FEBRUARY 21, 2023
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?
Contently - Strategy
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
FEBRUARY 23, 2023
It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR 20/20
FEBRUARY 20, 2023
W hom do you trust the most? Your answer is likely in the realm of those you know best: your spouse or partner, close friends and family, coworkers, and industry peers. So it’s safe to assume that when you’re making a buying decision—whether it be for personal or professional reasons—you probably ask those you trust for their input. I know this to be true in my life.
Agility PR Solutions
FEBRUARY 22, 2023
Search engine optimization is an ever-evolving field that surprises us with new developments and changes. From the importance of voice search to the rise of artificial intelligence, the SEO landscape is constantly shifting and adapting. Despite its importance, many things still need to be clarified about SEO. So, in this article, you’ll learn about ten […] The post 10 shocking SEO facts you wish you’d known all along appeared first on Agility PR Solutions.
Garrett Public Relations
FEBRUARY 20, 2023
What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. Preparing ahead of time … 7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push Read More » The post <strong>7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push </strong><br> appeared first on Garrett Public Relations
Ronn Torossian
FEBRUARY 22, 2023
February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one’s heart and share some important American heart month facts. There are a few different ways that companies can join in on American heart health month […] The post February is American Heart Month – Meaningful Ways For Your Brand to Get Involved appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
FEBRUARY 23, 2023
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how […] The post Confidence in data: Behind the scenes at H+K Strategies appeared first on PR Resolution — by CoverageBook.
Communications Conversations
FEBRUARY 23, 2023
Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert.
Agility PR Solutions
FEBRUARY 22, 2023
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve this, nearly half are investing $76 million or more annually in […] The post The 2023 path to AI maturity: Many companies have reached the mature level—but at what cost?
PRSay
FEBRUARY 24, 2023
Nina Bohush never imagined she would experience war. But for this PR professional in Ukraine, living and working as war rages around her is exactly what has happened. On Feb. 24, 2022, Russia launched a full-scale invasion of the Eastern European country, shelling and bombing Ukrainian cities with missiles and killing civilians every day. Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream we
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stern + Associates
FEBRUARY 23, 2023
When looking for ways to solve problems in business, there’s a lot of talk about frameworks, blueprints and playbooks. But Caltech mathematical physicist Spyridon “Spiros” Michalakis , PhD. ( SPEE-ros mee-ha-LAH-kiss ), isn’t interested in slides and graphs; his goal is to connect and inspire. With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries o
Institute for Public Relations
FEBRUARY 24, 2023
This blog is based on the original study in the Public Relations Journal. One of the things we who work as communicators desire is to bring expert skills, value, and insights to our clients. In my work as a military public affairs officer, more than once someone else in uniform said something to the effect of I know how to … Continue reading The Professional Angle: Are Organizational Communicators up to the Task?
Agility PR Solutions
FEBRUARY 20, 2023
A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t going to make PR professionals redundant anytime soon, but it can […] The post 4 tasks all PR pros should be automating appeared first on Agility PR Solutions.
The Hoyt Organization
FEBRUARY 23, 2023
Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or […] The post Quantifying Public Relations For Your Business appeared first on T
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stern + Associates
FEBRUARY 20, 2023
The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls – but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? “Human experts and tech experts need to work together,” says Desmond Upton Patton , the University of Pennsylvania’s Brian and Randi Schwartz University Professor (the highest professorship a
5W PR
FEBRUARY 24, 2023
Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Social media platforms In today’s digital age, social media has become one of the most effective ways to promote a brand.
PR Fuel
FEBRUARY 18, 2023
Press releases are an effective way to get the news out about your business. However, sending your release to the right people is an important part of the process. 42% of people find it challenging to get their messages to the correct people. Determining. Read More The post Perfecting Your Press Release: What is a Target Audience? appeared first on eReleases.
Agility PR Solutions
FEBRUARY 22, 2023
Many brands are losing customers where it hurts most—when they’re trying to convert, particularly on mobile devices. Meanwhile, those that offer seamless cross-device CX, particularly on the top three high-trafficked website areas—product detail pages, category pages, and the checkout page—are experiencing the most significant digital outcomes: lasting customer interaction, a boost in online conversions, a […] The post 1 in 3 website visits are frustrating customers—and causing revenue los
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
OnePitch
FEBRUARY 23, 2023
Creating visibility for clients is no easy task, but it's important to note that clients have to be ready to embark on this PR journey too. We are talking with Candice Nicole about what it means for clients to have a visibility mindset, how to keep clients relevant, and much more.
5W PR
FEBRUARY 22, 2023
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.
Axia PR
FEBRUARY 21, 2023
In this episode, Casey Mank, co-founder of Bold Type, joins host Jason Mudd to discuss best practices for internal communications at your organization. Tune in to learn more!
Agility PR Solutions
FEBRUARY 21, 2023
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research from advertising and marketing tech platform Direct Digital Holdings reveals. The firm’s new report, Dollars & DEI: […] The post How brands are missing out on revenue by not engaging effectively with diverse communities appea
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
NewsWhip
FEBRUARY 21, 2023
Today we’re excited to announce the launch of our new Highlights feature, which is now available in NewsWhip Spike. With this feature, NewsWhip is taking real-time media monitoring to the next level with real-time insights. Here’s what you can expect. Introducing: The Highlights feature Highlights takes the grunt work out of data analysis by automatically analyzing billions of data points in real time and identifying the most important insights you need to know about; saving you time, making su
5W PR
FEBRUARY 21, 2023
In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. As a result, it is imperative that influencers and brands in the industry are transparent with their audiences. This is the best way for them to build trust and loyalty with their audiences. Social media transparency Social media transparency helps to build trust between brands, influencers, and consumers.
Contently - Strategy
FEBRUARY 23, 2023
Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.
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