Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 363
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Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes amusing commentary, reviews, and tutorials. Their followers follow them for their gaming skills and personalities.

Marketing 195
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5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer. There are a number […]. The post 5 tips for appealing to today’s consumers and improving your reputation appeared first on Agility PR Solutions.

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Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic a

Pitching 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Communicating in an economic downturn – a delicate matter

PR in High Definition

The last couple of years have brought what has felt like near non-stop economic turbulence. Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.

More Trending

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Showcase your brand’s newsworthiness when approaching a PR agency to earn media coverage

Axia PR

When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. However, it’s not always as simple as buying guaranteed news media coverage. While a PR agency can certainly connect your brand with newsrooms, your company must be newsworthy if you want to earn a spot in the news.

Agency 62
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Do The Right Thing, Not All The Things: 3 Marketing Mantras To Follow

PR 20/20

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re thoughtful. We’re inquisitive. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!).

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Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA

Solo PR Pro

For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Throughout her storied career, Mary served a variety of food-related clients, including those representing beef, sheep, seafood, raisins, potatoes and prunes.

Meeting 52
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Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts? If the world of PR is poorly understood, getting the most from A/R programs can be even more cryptic.

How To 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs). The firm does a good job, and its work is impressive.

Ethics 170
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The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […]. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions.

Tools 170
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Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group

Prowly

It’s Friday again, meaning two amazing things – the weekend is lurking right around the corner and the new #PRChat is here! So take five, grab a cup of hot coffee and dive into an interview with Jim James – PR Counsel & entrepreneur who has amassed over 25 years of experience living in Singapore […]. The post Prowly #PRChat with Jim James, Founder & Managing Director at the EASTWEST PR group appeared first on Prowly Magazine.

Groups 104
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5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.

Facebook 105
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Crisis and listening now top PR skills hierarchy

Steve Barrett on PR

While writing is still important, PRWeek’s latest in-depth research shows it has dropped to third place in the skills league table.

Crisis 166
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5 PR and media tips for your business

Agility PR Solutions

Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the news. This will help you gauge the effectiveness of […]. The post 5 PR and media tips for your business appeared first on Agility PR Solutions.

Media 155
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024.”.

B2B 89
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#MediaMonday – Tom Blodgett

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.

Meeting 102
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Marketing Skincare Products on Instagram

5W PR

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Given below are tips to elevate the Instagram profiles of skincare products.

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11 steps to launching influencer giveaways on Twitch

Agility PR Solutions

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it’s a never-ending game, and you should always strive to reach more people and drive better results. […]. The post 11 steps to launching influencer giveaways on Twitch appeared first on Agility PR Solutions.

Publicity 106
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Did I Chose the Right Major?

Culpwrit

Q. I’ve just started the first semester of my sophomore year and wonder if I picked the wrong major (journalism). I love journalism, but other friends have switched to public relations and digital media which seem to offer more job prospects. I know you are biased towards PR, but I’m looking for all sorts… Continue reading Did I Chose the Right Major?

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When are we going to learn: Failure = Growth and learning, not a fireable offense

Communications Conversations

Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for PBR. And, it also resulted in PRB firing the social media manager who made the tweet. Or, years ago, many of you may remember a tweet from the Houston Rockets that included a gun and a horse–see below. This tweet also resulted in the firing of the social media manager responsible for it.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. The headline “Government votes that animals can’t feel pain or emotions” suddenly cropped up – and soon became a hugely read story.

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How Hispanic online shopping habits have evolved in the wake of the pandemic

Agility PR Solutions

While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results show that most consumers (64 percent) started shopping online more as a result […].

Survey 85
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Take control of the conversation with Presspage Inquiries

Presspage

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. In the worst cases, it can result in missed deadlines, inaccuracies and lost media opportunities. Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative.

System 78
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Coffee with a Journalist: Mia Sato, The Verge

OnePitch

Today on Coffee with a Journalist we’re joined by Mia Sato from The Verge. Mia is a reporter at The Verge covering digital platforms and the people who use them. Click below to follow Mia Sato on Twitter and LinkedIn. During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I also contribute to Parents.com, ForbesWheels, PureWow and others. I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association.

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Most companies are committed to net-zero, but few are ready to innovate necessary solutions

Agility PR Solutions

Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the new survey and report from Boston Consulting Group (BCG) reveals that only about one in five […].

Company 85
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The Scary Side of Marketing

HMA Public Relations

A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.